On Wednesday night Britain First's party political broadcast for its London Mayoral campaign was broadcast to the nation.
It did not go down well.
Actually, that's not strictly true, some people enjoyed it.
Perhaps most shockingly they once again exploited the memory of Lee Rigby to further their far-right cause, despite repeated calls from his family for Britian First not to politicise his death.
There were quite a few other things wrong with it too, let's have a look...