Take a minute and spare a thought for those folk whose job it is to deal with the public via Twitter.
Just think of the poor soul manning the Southern Rail account during this week’s strikes...
Anyway, enough of that.
Feel sorry no more and instead bask in the glory of what are the 15 most incredible Twitter interactions between the British public and corporate communications.
(WARNING: Contains adult themes)
1) This understated reptile reaction
@YasinTorkman Pure canny use ma phone, actual crashing aw ma apps— Paul (@pjjjjb) March 27, 2015
2) Zac, not messing about
3) Oh my lordy...
4) Sharon bailed pretty sharpish
5) Sharon’s back
6) Get in your box Natwest
7) Does this happen a lot on public transport?
8) Yeah Yodel, WTF is this?
9) Don’t say another word Brian
10) Mandy’s fine, she’s just high
11) This gracious climbdown
12) He’s got the Power
Anyone know what time Argos opens on a Sunday? Beastman's eaten the toaster.— Skeletor (@GrumpySkeletor) March 14, 2015