At times it seems like running a corporate social media account is the hardest game in the world. Just ask British Gas and HMV. But a teenager seems to have taken it in his stride.
Meet Eddie.
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It was a high-wire act, putting an enthusiastic kid in charge of a railway firm’s Twitter output during rush-hour, but Southern Rail’s trust in youth seems to have paid off.
It started with an internet classic ...
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But took a dark turn ...
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We were soon back in safer territory ...
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Then another big question followed ...
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But who is Eddie?
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... so a teenager ...
... who is real ...
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