Why I'm A Celebrity Star Giovanna Fletcher Had Her Genius Luxury Item Request Denied

Giovanna's close pal Emma Willis came up with the suggestion.

Emma Willis had an ingenious suggestion for a luxury item when she found out her friend Giovanna Fletcher would be taking part in this year’s I’m A Celebrity – only for the request to be denied by producers.

Author and podcast host Giovanna is one of 10 famous contestants who’ll be heading into new digs in a ruined castle in Wales this weekend for the new series of the ITV reality show.

Giovanna Fletcher is getting ready for her I'm A Celebrity return
Giovanna Fletcher is getting ready for her I'm A Celebrity return
ITV/Shutterstock

Speaking to The Sun, Emma – who used to host spin-off show I’m a Celebrity , Get Me Out Of Here NOW!, and is married to former winner Matt Willis – said: “[Giovanna] came round just before lockdown and I was like: ‘What’s your luxury item going to be?’.

“She didn’t know and I said: ‘You have to take cycling shorts – long cycling shorts!’ She was like: ‘Why would you do that??’ and I said so bugs aren’t going to crawl up the places you don’t want them to crawl up!

“She hadn’t thought about that and was like: ‘Oh my god, I need to take cycling shorts!’... nobody wants a cockroach up the butt, or any other orifice.”

Emma Willis and Giovanna Fletcher pictured in February of this year
Emma Willis and Giovanna Fletcher pictured in February of this year
PinPep/Shutterstock

Sadly, though, the request was shot down by I’m A Celebrity bosses, as it violated one of their key rules.

She wasn’t allowed because that’s clothing,” Emma said, adding: “You can only take in the clothing they approved.”

Giovanna will be joined by a host of fellow stars on the new series, including soap legend Beverley Callard, broadcaster Victoria Derbyshire and former Strictly Come Dancing pro AJ Pritchard.

I’m A Celebrity returns on Sunday night at 9pm on ITV.

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