As GBR surpasses its Beijing medal total in quite some style, there has been a surprising side effect of London 2012's aims to "Inspire A Generation".
Sports clubs across all disciplines and across the country are reporting an increase in enquiries and applications.
But it is not just the younger generation that is responding.
I know of a handful of people - late twenties, thirties, forties and beyond who find themselves inspired to do more sport and more activity.
I used to be a disciplined former 400m hurdler until injuries and a medical condition cut all that short.
I could have carried on keeping myself fit, but to tell the truth the novelty of not having to train five times a day, and run every morning never wore off.
Yet I sat in the Olympic Stadium on the first morning of the athletics, watching Jess Ennis win her first event of the heptathlon, and found myself feeling embarrassed that I had really let all that discipline go.
My former running mate in crime said the same later that day, as we met up to watch the balminess of Handball.
We used to go training in the worst of weather without ever batting an eyelid. And now, we could medal in finding reasons not to go to the gym.
Another friend who came with me to the Basketball and Tennis said that Ennis' gold inspired him to just get out and do more sport (and lord knows he is plenty sporty enough already!).
So imagine my surprise as I sleepily shuffled into the gym at 06:30 this morning... to find it PACKED!
I mean, my continually faltering attempts to get back on the fitness wagon has seen maybe a fortnightly amble to the gym where I see the same people on a Tuesday morning working the machines and splashing about in the pool.
Now there were previously unseen people in our domain, and there was competition for the treadmills in pride of place in front of the TV showing the BBC Olympic coverage.
In fact, I have to confess I put aside my former-athlete-snobbery with regards to training schedules supplied by the gym's Personal Trainers, and will shortly arrange a session with one who specialises in back pain management and posture correction.
I certainly do not recall seeing any older people on the London bid's final presentation to Inspire a Generation but Lord Coe has managed to inspire people of all ages to get into sport.
And what of the effect of the Olympic "bounce" effect on sports clubs?
A staggering 28 years ago, off the back of the LA Olympics I decided to actually join an athletics club along with a load of other kids, although in fairness I was already pretty active in most school sports.
The club taught us how to warm up properly, we tried loads of events, and gradually as the weather got more towards autumn, and school started again, the club was left with those that wanted to train.
You were edged towards more specialised groups, and I remember my first ever competition after getting picked for a club meet.
Trust me, it was NOTHING like the events you see on TV - it was a rainy windswept cliff, on GRASS, in Clacton-on-Sea!
I was permanently soaked, I'm pretty sure I went home with a cold, but the enthusiasm and more importantly the encouragement from the club management meant I loved the whole experience, and wanted more.
And now, a lot older (probably not much wiser), I have the confidence to just decide to go DO something to help myself get fitter, and I know I have the discipline to do it. I have just been lazy.
A key legacy of these Olympics is how clubs deal with this initial influx.
It will take up the resources of coaches to let people have a go, and for them to watch and spot initial talent.
They will need to be able to give attention to everyone, no matter what the talent levels are - negative experiences will do clubs no good at all.
Not everyone who will go along to a club will be destined for Olympic fame and fortune, but they can become the stalwarts at a club level and what keeps clubs going.
They eventually become the officials, the club secretaries, the event organisers, the very people who will help clubs retain people.
For some eventually the interest will wane. The weather will draw in and get dark. Training in the wind and the rain is no fun.
But it is also vital that youngsters understand that it takes talent AND extremely hard work to get to this pinnacle.
Will Great Britain ever enjoy this level of success at subsequent Games? Who knows?
But while the country is sweeping along on this wave of patriotic sporting fervour, let's make the most of it, and encourage anyone and everyone (back) into sport again.