Shot in Iceland and featuring other models of varying shapes and ethnicities, unlike the majority of lingerie campaigns this is all about being cosy.
Known for her curves as a model and influencer, Lawrence is a source of inspiration to many.
Just ask her 3.7 million Instagram followers.
Shining a spotlight on natural beauty, Aerie chose not to retouch the images or video.
Take a look at their adorable winter collection in this video.
And, as this Instagram post shows, Lawrence is indeed a body hero.