A sticker that covers a manâs penis hole to prevent pre-ejaculate from escaping is proving incredibly controversial, particularly among advocates of safe sex.
The Jiftip sits on top of the penis hole, also known as the meatus, and claims to allow a man to have otherwise unprotected sex until, in the moments prior to orgasm, he pulls out, takes off the sticker and ejaculates.
Its aim is to enable users to âenjoy real sexâ thatâs âworry-freeâ, but sexual health experts have warned itâs a very real STI and pregnancy risk.

According to Jiftipâs website, the product works best when you clean a manâs penis tip. You can then align the sticker, bond it to the skin and âenjoy real sexâ.
The idea is that itâs a âbetter alternativeâ to using nothing. âItâs a backup for the pull-out,â reads the Jiftip website. âPull off the shield and ejaculate. Thatâs it, safe and worry-free.â
The productâs disclaimer on the site is a little contradictory however, as its makers note that Jiftip should be used âfor pleasure enhancement and convenience onlyâ. âDo not use for pregnancy or STIs,â it reads.
The stickers come in packs of three for $6 (ÂŁ4.50). They are shipped worldwide.
Emma Soos, managing director for The Womenâs Health Clinic, told HuffPost UK the product is âpointless, as it wonât protect against pregnancy or STIsâ.
âFor anyone who thinks this may be a quick fix - itâs not,â she said. âI understand the thinking around it as condoms can take away sensitivity but that is no match for an unwanted pregnancy or infection.â
Natika Halil, chief executive of the sexual health charity FPA, advised against using the product, saying âthereâs no evidence to suggest that this product is safe or effectiveâ. She added that it could also âpotentially be very painfulâ.
âAs the company themselves say, it isnât approved to prevent pregnancy or sexually transmitted infections â so if you want to avoid either of those, weâd recommend avoiding this product as well,â she told HuffPost UK.
âItâs quite concerning that the company implies that sex without condoms isnât âreal sexâ, as condoms are the only form of contraception that can help prevent sexually transmitted infections.â
Itâs common for STIs to not have obvious signs and, if left untreated, many of them can permanently damage health.
âIn men, chlamydia and gonorrhoea can lead to a painful infection in the testicles, and potentially reduce your fertility,â Halil continued.
âAlthough many STIs are easy to treat weâre also finding that common STIs such as gonorrhoea are becoming resistant to antibiotic treatment, so itâs always better to protect yourself in the first place by having safer sex and using condoms.â
She advises men to experiment with different kinds of condoms when masturbating - including different shapes and sizes - to discover which type feels best for them.
âThis helps to make condoms an aid to pleasurable sex without the worry of infections, rather than something which creates awkwardness,â she concluded.
When asked about the productâs safety and reliability, a spokesperson for Jiftip told The Mail Online: âThereâs really no way to know. When used as directed itâs an alternative to using nothing. Beta trials will help us know more. Feedback is promising.
âThe critics always scoff and scorn, what they should be focused on is the same thing weâre focused on. That a huge group [of people] are currently using nothing.â