British YouTuber Lewys Ball has become one of the latest people to front Rimmel’s ‘Live the London Look’ adverts.
The 17-year-old shared the brand’s promo video with his 49,000 Instagram followers, saying: “So happy to announce I have joined the Rimmel family as their ambassador for their new campaign.
But Ball wants his followers to know that makeup and beauty brands aren’t just for women, he told his followers: “Makeup is for everybody to wear, it doesn’t matter who you are.
“There isn’t one London look, it is whatever you want it to be,” he added.
Ball, who has 150,000 subscribers to his channel is represented by Gleam Futures, who also manage Zoella, Tanya Burr and other famous YouTubers.
The makeup artist and social media star fronted the brand’s Big Shot Mascara campaign, alongside fellow online influencer Shayla Mitchell.