Make up only enhances one aspect of you. Your physical appearance. Which does nothing more than accentuate the level to which you are judged by it. Contouring does not enhance your intellect, a nice shade of eyeshadow does not highlight your practical or social skills. All it does is enhance the physical you. A tiny element of who you are as a person.
As we've kissed goodbye to the winter months - apart from the very random snow storms recently. We've stepped into all things spring. New life is appearing in all forms. We have beautiful blossom on the trees, bluebells, daffodils, green leaves and the appearance of brighter sunshine and longer days.
These are three women going about their daily lives. Three women who happen to own faces. Faces on which they sometimes choose to wear makeup and sometimes, - shock, horror - they choose not to. There is an implicit suggestion here that a woman leaving the house without makeup is doing something so subversive it's newsworthy and she's asking to be papped.