Having hopped on the Double Wear train myself, I can certainly see what all of the hype is about. It is a very lovely product which is easy to blend and definitely holds up to the "15-hour staying power" claim. However, I have discovered a dupe and it is pretty awesome!
When putting together a men's makeup routine for TV, it's important to appreciate the benefits of achieving a natural 'no makeup' makeup appearance. This look is all the rage at the moment, as more guys than ever before demand that their cosmetics remain unnoticeable on screen.
Most cheap artists are used to applying an "instagram brow" and "heavy contour" when you want a very soft and natural look, they will not be able to cater that look for you as they are not accustomed to doing it.
The beauty industry, in the UK alone, is worth around 17 billion pounds and from looking at these figures, I can see why brands are not putting more emphasis on the importance of monitoring the products we use.