Love Island Producer Defends Show's Lack Of Body Diversity, And It Hasn't Gone Down Well

Definitely not the best choice of words.

Love Island’s response to the lack of body diversity among this year’s contestants has not gone down well with viewers.

As the show has continued to grow in popularity, many have taken issue with the fact that each year, the contestants tend to all have a similar body type, and what message about body image this might send to those watching.

With the new line-up featuring the usual mix of slim women and muscular men, eyebrows were raised among those hoping for a broader spectrum in terms of how the contestants look.

The new cast of Love Island
The new cast of Love Island
ITV/Shutterstock

Love Island’s creative director Richard Cowles has now responded to this, but his statement has not been well-received.

Speaking at a press conference in Mallorca, Spain, he said: “First and foremost, it’s an entertainment show and it’s about people wanting to watch who you’ve got on screen falling in love with one another.

“Yes, we want to be as representative as possible but we also want them to be attracted to one another.”

He added: “We’re not saying that everyone that’s in there is how you’re supposed to look. We’re saying here’s a group of people that we want to watch for eight weeks, and we want to watch them fall in love. That’s not at the front of our mind, but we do want to be as diverse as possible.”

One line in particular from his response (yep, it’s the “we want them to be attracted to one another” bit) has already been heavily criticised on social media...

ITV executive just frankly said that larger bodies wouldn't be attractive and the islanders wouldn't be "attracted to each other", if larger and on #LoveIsland... 🙃 pic.twitter.com/sVeUnPu6Sk

— Alfie Green (@ItsAlfieGreen) May 30, 2019

WOW, us “ plus size “ aren’t attractive right? I’ll just go have a look at my bank balance and portfolio from my life as a model.
I’m an absolute babe and never had a problem finding love, so stop with this fuckery #LoveIsland https://t.co/S2Weh3J4s8

— Felicity (@FelicityHayward) May 30, 2019

"We want to be as representative as possible but we also want them to be attracted to one another."

Are you fucking kidding me? How is ok for senior TV executives to talk like this? https://t.co/vucrtV7gUf

— Katy Lee (@kjalee) May 30, 2019

Love Island responding to criticisms about the lack of body diversity is a bit 👀https://t.co/EPC345S5E2 pic.twitter.com/b4XLIWq8it

— Scott Bryan (@scottygb) May 30, 2019

‘Yes, we want to be as resprentitive as possible but we also want them to be attracted to one another’ https://t.co/Yxd3PC4SoK pic.twitter.com/0ieTyI4xig

— Sheri B (@brandysheri) May 30, 2019

That second sentence. Did ITV really just say plus size people aren’t attractive. This is trash. https://t.co/O95aYcY7lR

— imo (@ginoodle) May 30, 2019

Sooo they’re basically saying anyone above a size 6-8 is not attractive 😬 https://t.co/lasos4fn9t

— Faye C White (@fayecwhite) May 30, 2019

Hard to conceive of a worse press statement than this. https://t.co/kXlO6tnxUY

— Samuel Pollen (@samuel_pollen) May 30, 2019

I don't get how #LoveIsland bosses can have such narrow minded views on what makes people attracted to each other. We are in a world where there is more to us than what we look like and it is a shame that a show that is a popular as LI is only focusing on looks to gain attraction

— Shirleigh (@ShirleighShirlz) May 30, 2019

As if the Love Island producers got called out for lack of diversity and the co creator went all around the houses to basically say “we tried to be diverse but we want people that look attractive so we can’t have fat people because who would be attracted to them” pic.twitter.com/KMypTT2Cnl

— b ✨ (@iambri_97) May 30, 2019

So what you’re saying is that beauty only goes skin deep, that skinny people can’t be attracted to those who don’t fit into a size 8 or below. Ergh I’m so over this show now #loveisland pic.twitter.com/t19yKx99W0

— Deanna Kingsbury (@dinosadventure) May 30, 2019

We want diversity but we also wanna show on TV that you won't be loved if your not skinny k.jpeg https://t.co/NUdVwBwjjs

— Lewis McP (@iMrMcP) May 30, 2019

A rep for the show previously said: “When casting for Love Island, we always strive to reflect the age, experiences and diversity of our audience and this year is no exception with a cross section of different personalities and backgrounds in the villa.”

Love Island has previously come under fire for other ways it has failed to measure up in terms of representation, largely because of the lack of LGBTQ+ contestants, which ITV has previously said is because the format of the show “doesn’t really allow” for same-sex relationships.

Love Island returns to our screens on Monday 3 June at 9pm on ITV2.

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