Each year, the young designer pushes the boundaries of theme, silhouette and fabric - and this year was no different.
Along with her usual whimsical penchant, Goddard indulged in a little rebelliousness and merriment.
We saw a fun and frivolous side to supermodel Edie Campbell, whose catwalk persona involved smoking a cigarette with booze in tow.
The model’s Goddard look was a waistline dress that bellowed out from the waist down, mimicking the silhouette of a pregnant woman.
“My doctor told me to watch my drinking. Now I drink in front of the mirror,” read the show notes.
Goddard also freed the nipple in one of her looks and had models dancing down the catwalk, all care-free and goofy.
This deviation from the ‘normal’ strut expected of fashion models seemed to be a friendly reminder that fashion is about breaking the mould, not being a victim to it’s tropes.
Swish Of Skirts
Playfulness is a staple in any Goddard collection, so it’s not surprising that the SS18 show was chock full with frills and tulle and twirling - yes, twirling.