Nottingham Council's 'GiveSmart' Anti-Begging Posters Branded 'Utterly Reprehensible'

'Watch your money go up in smoke.'

A city council has been castigated for releasing "anti-begging" adverts that critics say demonise the homeless.

Posters went up across Nottingham this week warning residents not to donate to those sleeping rough.

Two bus-stop ads as part of the campaign read: "Begging: Watch your money go to a fraud" and "Begging: Watch your money go up in smoke".

But the messages sparked fury from locals, who called for their removal and said Nottingham City Council bosses should be "ashamed" for authorising the ads.

Nottingham City Council should be ashamed of themselves. Hard to believe this is 2016. pic.twitter.com/Qn2N5FI9az

— Amy (@thisisamy_) March 23, 2016

Nottinghamshire council have rolled out an ad campaign to demonise the homeless. This is not okay. pic.twitter.com/NaizXxKj4q

— Shehab Khan (@ShehabKhan) March 23, 2016

Nottingham Council have decided to spend the money saved on the 4 shut homeless hostels on demonising the homeless pic.twitter.com/3FKmdHGdCA

— iTCH (@itchsspeeches) March 23, 2016

Or, y'know, sometimes they are actually homeless and hungry, Nottingham City Council? Don't demonise the homeless: pic.twitter.com/kegrENK9gf

— Kate (@plymouthkate) March 23, 2016

The adverts are part of Nottingham's '#givesmart' campaign, which launched last week and encourages people to donate money to homeless charities rather than individuals.

A release on the council's website says it was started "because of concerns that money given directly to people who beg is used to feed harmful addictions".

But the tone of the adverts have sparked anger, with some saying they stigmatised vulnerable people, while others called the message "utterly reprehensible".

Shocking approach from @nottspolice @MyNottingham. The disgusting, ill-informed ads do not frame it as #givesmart, but as don't give at all.

— Laura Malarkey (@lauramalarkey) March 23, 2016

@MyNottingham You badly need to re-address your #givesmart campaign. It will stigmatise many genuinely destitute, suffering people.

— Chinny Honk (@ChinnyHonk) March 24, 2016

Nottingham City Council's new "#GiveSmart" campaign is utterly reprehensible - shamelessly demonises the homeless. pic.twitter.com/TSiSuO4IBO

— Drew McGowan (@DrewJMcGowan) March 23, 2016

The Royal Borough of Kensington and Chelsea advised members of the public not to donate to beggers in August last year because they were “likely to spend the money on drugs and alcohol”.

Interesting ad from the council has gone up all over Chelsea pic.twitter.com/9uFUXzaT73

— Ned Donovan (@Ned_Donovan) August 20, 2015

Jeremy Swain, chief executive of London charity Thames Reach, also urged Londoners to stop handing out cash to beggars saying the funds often went towards alcohol and drugs.

Nottingham City Council is yet to respond to a Huffington Post UK request for comment.

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