Last week a bureau de change at Gatwick Airport was reportedly offering just 97.4 euro cents to the pound.
While apparently a brief anomaly, the exchange rate sums up what has been a disastrous few months for Sterling, and in turn, British holidaymakers.
Since the EU referendum the pound has slumped from 1.3072 against the euro to 1.1708 at the time of writing, hitting a 31-year low of just 1.0967 in the “flash crash” of last October.
The year ahead promises to be just as tumultuous with the triggering of Article 50 sure to once again dramatically affect markets.
So how can you escape Brexit and not pay a fortune for it?
Marcello Mastioni, is VP and MD at holiday rental site, HomeAway, and Craig Erlam is Senior Market Analyst at financial brokers, Oanda.
Here are some average costs for some of the destinations mentioned above and how they compare to the Top 10 holiday destinations for Brits in 2017.
(Top 10 and travel costs courtesy of Travelzoo)
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rmnunes via Getty Images
Pictured:
Iguazu Falls on the border of Brazil and Argentina.
Average meal: £25 (for 2 people, mid-range restaurant, three courses)
Average hotel: £47-£95 per night (for 2 people, mid-range hotel)
Flight:
From £541
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(c) Iztok Alf Kurnik - www.iztokkurnik.com via Getty Images
Pictured: The Mayan ruins of
TulumAverage meal: £15 (for 2 people, mid-range restaurant, three courses)
Average hotel: £26-£75 per night
Flight:
From £403
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spooh via Getty Images
Pictured: Twelve Apostles mountain in
Camps Bay near Cape Town
Average meal: £27 (for 2 people, mid-range restaurant, three courses)
Average hotel: £60-£120 per night
Flight:
From £354
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ATG Images via Getty Images
Pictured: One of the
world's largest tree houses in Alnwick, Northumberland
Average meal: £50 (for 2 people, mid-range restaurant, three courses)
Average hotel (March): £89 per night (for 2 people, 3 - 4 star hotel)
Average hotel (July): £178 per night (for 2 people, 3 - 4 star hotel)
Flight: N/A
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ValeryEgorov via Getty Images
Pictured: The
Sagrada Familia cathedral in Barcelona
Average meal: £30
Average hotel (March): £42 per night
Average hotel (July): £135 per night
Flight: From £35
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oneinchpunch via Getty Images
Pictured:
New York's iconic skyline
Average meal: £40
Average hotel (March): £121 per night
Average hotel (July): £90 per night
Flight:
From £195
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mauriziobiso via Getty Images
Pictured:
Chateau De Chenonceau in the Loire Valley
Average meal: £41
Average hotel (March): £98 per night
Average hotel (July): £153 per night
Flight:
From £24
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Leonid Andronov via Getty Images
Pictured: Germany's
Black Forest region
Average meal: £38
Average hotel (March): £87 per night
Average hotel (July): £96 per night
Flight: From £17
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John Lawson via Getty Images
Pictured: Edinburgh's historic skyline
Average meal: £50
Average hotel (March): £94 per night
Average hotel (July): £118 per night
Flight: N/A
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rusm via Getty Images
Pictured: Shipwreck Cove in Zakynthos
Average meal: £26
Average hotel (March): £57 per night
Average hotel (July): £105 per night
Flight: From £74
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Guillaume CHANSON via Getty Images
Pictured: Cinque Terre on the Italian Riviera
Average meal: £43
Average hotel (March): £61 per night
Average hotel (July): £169 per night
Flight:
From £23
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Snowshill via Getty Images
Pictured:
Anglesey island off the Wales coast
Average meal: £50
Average hotel (March): £143 per night
Average hotel (July): £136 per night
Flight: N/A
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SeanPavonePhoto via Getty Images
Pictured: The riverside of
PortoAverage meal: £26
Average hotel (March): £84 per night
Average hotel (July): £112 per night
Flight: From £41