Sainsbury's Christmas Advert Sees James Corden Belting Out A Festive Tune

And there's not a trampoline in sight.

James Corden has taken on Buster The Boxer as the star of the new Sainsbury’s advert.

After John Lewis unveiled their Christmas ad last week, the supermarket has now debuted its own festive offering, which sees the ‘Late, Late Show’ host taking centre stage. Well, in voice form at least.

In the stop-motion advert, James provides the voice of Dave, a man overwhelmed by the festive season, who is on the hunt for “the greatest gift” for his family - a frustration which he expresses through song, no less.

<strong>Dave hates queueing, but loves a good bobble hat</strong>
Dave hates queueing, but loves a good bobble hat

Yes, the whole thing is set to an original Christmas song, ‘The Greatest Gift’, which, if you’re anything like us, you’ll probably be humming until New Year’s Day (whether you like it or not).

Dave then comes up with a unique way to cut out the tedious bits this time of year can bring, and spend Christmas with the ones he loves.


We’ll not spoil the ending for you, but what we will say is it’s almost as lovely as a load of animals jumping about on a trampoline. Almost.

<strong> James Corden</strong>
James Corden
Gregg DeGuire via Getty Images

Sarah Kilmartin, head of Sainsbury’s campaign said of the ad: “The advert reflects a typical British family juggling everything they have to at Christmas time, we just hope it puts a smile on people’s face.”

The new ad will make its TV debut on Monday night (14 November), during ‘I’m A Celebrity’ on ITV, which kicks off at 9pm.

Last year, the supermarket had a similarly memorable Christmas advert, which saw Mog the cat appearing in a new festive story.

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