The Infamous M&S Love Sausage Is Back For Valentine's Day

Marks & Spencer's heart-shaped banger is back – with a new smaller version too. Because "love come in all shapes and sizes".
M&S
M&S

M&S is riding off the popularity of last year’s “Love Sausage” – aka its Valentine’s take on the festive pig in blanket – and introducing a newbie: the Little Love Sausage. Because last year’s might just have been too big...

The truffle-infused sausage is wrapped in bacon and folded into the shape – with suggestions that it’s great with a fried egg in the middle.

“It’s back!” screamed the press release. “And it is joined by a new friend this year, the ‘Give a Little Love’ Sausage (because as we all know, love comes in all sized packages!).”

The twin pack is ideal for a loved-up breakfast, M&S, which offers a range of serving suggestions for the mini-whopper: on top of muffins, crumpets, or with an egg cracked in the middle of the heart.

The new, smaller Love Sausages
The new, smaller Love Sausages

Kirsty Rowley, Love Sausage product developer (what a job title, eh?) said: “Love Sausage mania swept the UK and beyond last year, and it was a huge hit with our customers. There may be some imitators this year (the sincerest form of flattery) but I am happy to say the original and best is back! And it is joined by the perfect package of the smaller Give a Little Love Sausage.”

The twin pack of mini sausages is £5, and the big one is £6 – both available in stories from Friday 7 February (or if’s not quite your thing, check out our pick of these Valentine’s dine-in meals for two).

The original Love Sausage
The original Love Sausage

Don’t get what all the fuss is about? Here are a selection of people enjoying the #LoveSausage last year.