*Snaps out of it*
Caffè mochas are not only delicious but they can also improve attention span, according to a new study. People who drank
Although everyone has different priorities and needs, there is a valuable message here. Your time is limited and advertisers like Google and Facebook have realised it - although most of us still seem blissfully unaware. Our time is one of the most valuable commodities that we can give to advertisers because we generally have so little available.
To maximise effectiveness, brands need to adapt to reduced attention spans. There are two tactics. Either, seek out the rare moments when consumers are forced to concentrate deeply, the cinema being a prime example, or accept that consumers will only be paying partial attention and brutally simplify the copy. Make it shorter and simpler. Brands that adapt will be at an advantage compared to those who don't.
Understanding how attention spans can shift in response to a range of demographic and lifestyle factors is one of many things that marketers must consider and brands should address this to deliver ad experiences in the right context, at the right time and on the right device.
Think you can concentrate for a full two seconds? Then watch this video of a kid who clearly doesn't share your admirable
Paul Simon's Short Little Span of Attention For a while now I've heard Paul Simon's song "You Can Call Me Al" https://www.youtube.com