Brand

It's completely legitimate for campaigning corporations to lecture you on social justice or the environment – if you don’t want a Greggs vegan sausage roll, then don’t buy one
Just as Bond is one of film's most iconic characters, and one of it's most sellable, Federer is an aspirational figure. Talented, cool, but still moral, still respectable. It is these things that have cemented him as one of sports most iconic figures, and will continue to have him representing brands for years to come.
Team GB is a great brand that has carefully built its relevance in our lives. And the vast majority of people believe - in what they stand for, the purpose they set out to achieve and now after an extraordinary two weeks the substance that has been assembled in their extraordinary medal tally the underpins their brand story.
So why is it we are happy to work with peer to peer reviews now in every other aspect of our lives but we still see the content of sites like Glassdoor as somehow "different"? I believe the answer lies in the complexity of how we think about the world of work.
The industry is changing, slowly, and at last consumers are starting to demand change - especially through glorious campaigns like #FashRev and #WhoMadeYourClothes. Really the only way to change the big bad industry is to talk through our purses. If we all start to consume more ethically, and less, then big businesses will have to take notice.
There is a savage irony for the advertising industry in the crash of the VW brand. Of all car manufacturer brands VW was the one with the greatest advertising legacy, dating back to the now iconic ads produced by the DDB advertising agency, under the leadership of the legendary Bill Bernbach.
My sister just got back from Tesco. "Something weird just happened," she said. Little did I know 'something weird' would
As a marketing strategy, employee advocacy is extremely cost effective. Companies are relying on a resource they've had all along - their own employees -to increase general brand awareness and, ultimately, drive more sales.
The right-back-atcha nature of a well made, well maintained .sucks domain has the potential to bring a vocal community together against a company - and without naming any names, there are plenty that spring to mind in the fossil fuel, banking, and tax dodging categories alone.
HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.