Of course in the short-term the Lions will continue to fascinate and entertain in equal measure. But the Lions is a precious concept, and for it maintain its appeal to fans and brands alike, the coach needs to defend the value of the shirt just as much as the players tasked with wearing it.
England rugby coach Eddie Jones has spoken out against the tactics used by opponents Italy in Sunday's international match. He said, variously, that "wasn't rugby", that "fans were cheated" and that they "should get their money back."
Of course Eddie Jones wants more from England, he wouldn't be driving them forwards and getting the most out of an extremely talented group of individuals if he didn't. But, for a moment let's just stop and recognise their achievement in Brisbane...
Since Eddie Jones has been in charge England are unbeaten and importantly have started to look like a side that are going places. However, the harsh reality is that during the opening six matches that he's been in charge England haven't been truly tested against the sides that set the standard in world rugby.
When Eddie Jones has a point to make he delivers it. There's no beating around the bush, instead he gets straight to the point and speaks his mind in no uncertain terms. It is something that his players have expressed their wholehearted support for and it's something that I personally believe will hold England Rugby in very good stead during the course of his four-year tenure.
On Sunday afternoon Eddie Jones announced the 26-man squad for the forthcoming test against Wales and then the 32-man squad that will head to Australia. Alongside some familiar faces England's head coach has included 4 uncapped players that will be on the plane to Australia; Ben Te'o, Teimana Harrison, Ellis Genge and Kyle Sinckler.
On Tuesday a 26-man England Rugby training squad assembled in Brighton for a three-day camp. Even though only there are many familiar faces missing due to their Premiership semi-final commitments this opening camp marks the start of England's preparations to head Down Under.
When it comes down to it Eddie Jones will take a victory in whichever manner it arises however wouldn't it be great to see England go out there, exorcise a few of the demons left from the Rugby World Cup and play in the manner in which we all know that they can...
Rugby's worst keep secret was revealed this week when new England coach Eddie Jones confirmed that Dylan Hartley will captain
England's new head coach is not your shy and retiring type, far from it, instead he is a charismatic and forthright Australian that knows what he wants. He has made it very clear that this will be his International side that beats to the sound of his drum, and today he made his first significant step towards that by announcing the 33 individuals in the RBS 6 Nations and Elite Player Squad.