THE BLOG
05/05/2014 08:14 BST | Updated 04/07/2014 06:59 BST

A Season of Abject Failure For 'Lucky Red' Cardiff City

The bastardised, rebranded version of Cardiff City were relegated last weekend and there were no crocodile tears from me.

As someone who took the decision to boycott the club the moment the moronic rebrand became a reality, last years promotion was a tainted and hollow 'achievement.' What's the point in taking a seat at the 'top table' if you've had to give up so much of what actually made your club special in the first place?

Premier league football may have come to Cardiff a year ago but, as far as I'm concerned, that didn't necessarily mean Cardiff City in the premier league. Like others, I've absolutely no attachment to the 'phoney' entity that currently masquerades as our club. Quite the opposite, in fact. The club that I supported was a quirky but proud, imperfect, old South Wales institution that played in blue - they were the bluebirds and I felt a huge sense of loyalty towards them.

Whilst, I fully appreciate that football is no longer the same game that it was pre Murdoch, Vincent Tan's pathetic lack of respect for any of the long held traditions at the club and his embarrassing overbearing ownership exemplifies much of what is wrong with modern football.

Sure, relegation is bad for those who still feel a connection to the franchised version of Cardiff City but it's good if you regard the rebrand experiment as one that needed to fail if the game itself is to retain even the thinnest shred of integrity.

And fail it has.

'Lucky red' has proved every bit as nonsensical as many thought it would. There have been no material or financial benefits to the club because of the changes, either here or in the Far East. On the contrary, it is rumoured they've lost out enormously on merchandise sales, as any self respecting City fan won't touch the red gear with a disinfected barge pole. More importantly the rebrand has driven a wedge between supporters that will take years to heal.

Lots of Cardiff fans won't feel it at the moment but in the long term this relegation may prove a blessing, especially if one finds the club's identity and a unified fanbase of more importance than temporary form on the football pitch. That said, I think things may well get a whole lot worse on the playing side before they get better.

So what happens next?

My personal hope is that Vincent Tan cuts his losses and sells up at the earliest possible opportunity. Unfortunately, the likelihood of the Malaysian businessman taking a large financial hit and severing all ties with the South Wales club in a clean manner seem fanciful. Likewise, it's difficult to imagine a queue of potential suitors for the relegated debt ridden club.

The more realistic scenarios, in my opinion, will either see Tan use the premier league parachute money to attempt to build a side capable of challenging for promotion or he'll tire of his failed project, strip the club of its saleable assets (the players), pocket the parachute money and make his exit that way.

Whatever happens, it's my belief that there will never be stability, let alone success at Cardiff City, as long as the club play in the 'wrong' colour and with Tan in control.

Something has got to give and its future direction will become clearer in the coming months.