THE BLOG
10/08/2012 12:04 BST | Updated 10/10/2012 06:12 BST

Twitter Confirms Olympic 100m Final Supremacy

The total number of tweets for the men's 200m final totalled 780,000 yesterday as Usain Bolt made Olympic athletics history as the first man to retain both 100 and 200m sprint titles.

The total number of tweets for the men's 200m final totalled 780,000 yesterday as Usain Bolt made Olympic athletics history as the first man to retain both 100 and 200m sprint titles.

However, it is the men's 100m final from Sunday night that has caused the greatest reaction on Twitter so far with a staggering 2.4 million Tweets, analysis using SMG's ECHOscreen tool on day 13 of London 2012 shows.

In a day when all of TeamGB's medals came from women, in sports as diverse as boxing and the individual dressage, it was flyweight boxer Nicola Adams who really lit up Twitter with 141,987 mentions for the first ever female Olympic boxing gold medalist.

These successes, however, have not been enough to stop TeamUSA regaining the lead from TeamGB as the most mentioned Olympic team on Twitter. The day 13 figures were 108,000 (USA) vs. 98,000 (GB) with USA buoyed by golds in women's football, the decathlon and triple jump.

TeamJamaica, after their one-two-three in the 200m posted a bumper number of Twitter mentions.

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