THE BLOG
20/03/2015 07:01 GMT | Updated 19/05/2015 06:59 BST

'Buy a Lady a Drink' and Join Us in Celebrating World Water Day

Every day, women around the world spend many hours walking long distances to collect clean water and provide supplies for their families.

In fact, a shocking 750 million people globally - approximately one in nine people - lack access to safe water and acceptable sanitation.

As a result, many in the developing world are struggling to attend school or earn a decent income and many are suffering from water related disease.

It is because of this that Stella Artois has recently partnered with Water.org and its co-founders Matt Damon and Gary White to highlight the challenges of water scarcity in the developing world and help provide a practical solution.

Our 'Buy a Lady a Drink' campaign aims to raise awareness and help reduce the barriers to accessing clean water for families in the developing world.

Why support water? As a key ingredient in our beers, water is a natural resource which AB InBev aims to protect and preserve.

We have a long-standing commitment to environmental stewardship, including water conservation and watershed protection through a range of Better World initiatives.

To mark the start of the campaign, Stella Artois made a donation of $1.2 million to Water.org and is now inviting others to join the cause by purchasing limited-edition Chalices with unique designs by artists from Ethiopia, Honduras and India - three of the countries in which Water.org operates.

A single Chalice purchased will help Water.org provide five years of clean water to one person in the developing world.

World Water Day provides an opportunity to re-focus attention on these important issues, and Stella Artois has launched a bespoke advert across the Channel 4 television network to encourage consumers to take action and make a difference to the lives of those currently suffering from a lack of access to this basic necessity.

With access to clean water, prospects for women and their families improve drastically - giving them more time to spend together, the chance to generate incomes, attend school and live without the trials associated with a lack of sanitation.

To learn more about the Stella Artois 'Buy a Lady a Drink' campaign, read stories of women directly impacted by the global water crisis, and find out how you can purchase a Chalice, visit www.BuyALadyADrink.com and the Chalice shop at http://chalice.stellaartois.com/

The World Water Day television commercial will be aired on Sunday 22nd March and is available to view on the Stella Artois UK YouTube channel - http://youtu.be/_g0ZAMqb4Xk