20/03/2013 10:53 GMT | Updated 19/05/2013 06:12 BST

Advertising's New Religion: Mobile Loyalty (And Mobile Dependence)

In 2013, mobile dependency is an understatement.

The average person checks their mobile device 150 times a day*. That's every six-and-a-half minutes!

It's the first thing you look at when you get up in the morning, and it's the last thing you look at when you close your eyes for the day.

Mobile has become more than a digital communication device; it is a personal assistant, an alarm clock, a music player, a social connector, a navigation device and our access to online content and videos.

With over 1.4 billion smartphones to reach the market this year*, it's impossible for brands to ignore their increasingly discerning customers. Brands are now in a unique position to reach consumers horizontally through their mobile devices, impacting and influencing every decision they make throughout the day.

Understanding consumers' behavior drives loyalty and increases both customer engagement and retention.

*3G Strategy research; ABI Research