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NTAs 2016: 'Strictly Come Dancing' Beats 'X Factor' To Win Best Talent Show At 21st National Television Awards

20/01/2016 21:57 GMT | Updated 21/01/2016 09:59 GMT

The X Factor’ has suffered further embarrassment at the hands of ‘Strictly Come Dancing’ at Wednesday (20 January) night’s National Television Awards.

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Simon Cowell’s show lost out to its bitter rival in the Best Talent Show category at the 21st NTAs ceremony, finishing off a disappointing few months for ‘The X Factor’.

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Strictly's Tess Daly and Brendan Cole at the NTAs

The music mogul didn't even turn up to see ‘Strictly’ host Tess Daly and make her way on stage to collect the award, marking the fourth time it has beaten ‘X Factor’ to the gong.

‘The X Factor’ had been thrashed in the ratings war by ‘Strictly’, which pulled up to four million more viewers when they went head-to-head on Saturday nights last autumn.

It came despite Simon’s attempts to boost ratings by hiring new hosts Caroline Flack and Olly Murs, and installing Nick Grimshaw and Rita Ora on the panel, in place of Mel B and Louis Walsh.

‘Strictly’ previously won the NTA in 2014, with ‘X Factor’ managing to pull it back last year.

caroline flack

Caroline Flack was the only 'X Factor' star at the NTAs

To add to the embarrassment, The X Factor's former host Dermot O'Leary, who was on NTAs presenting duties, also made plenty of jibes about his old show during the ceremony.

Other winners from the night included Ant & Dec, who took home Best Presenter for the 15th consecutive year, ‘I’m A Celebrity… Get Me Out Of Here!’, which won Best Entertainment Show and 'Downton Abbey', which won Best Drama.

Take a look at all the red carpet pictures from the NTAs in the gallery below...

NTAs 2016 Red Carpet Arrivals

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