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Clive James

Training Development Manager for St John Ambulance

Clive James is the Training Development Manager at St John Ambulance, the nation’s leading first aid charity. He has been a first aid trainer for 18 years, teaching a range of courses and also giving advice to people via national media. As well as his paid employment, Clive has been a volunteer member of St John Ambulance for 38 years, providing and managing first aid cover at events such as The Virgin London Marathon. Prior to working for St John Ambulance he worked as an ambulance technician for 10 years. Clive is passionate about encouraging more people to be the difference between life and death.

Explosion In Number Of Firework Related Injuries

Ahead of Bonfire Night, we carried out a survey which revealed a third of parents and grandparents have witnessed an injury during bonfire night celebrations and NHS statistics show that 4,506 people visited A&E from 2014-2015 for treatment of a firework-related injury.
04/11/2016 12:57 GMT

Powerful TV Campaign Urges Viewers to Save the Boy

Last week we launched our Save the boy campaign after our research found that shockingly, over half of parents (55%) lack the skills needed to save their child in a life-threatening incident. St John Ambulance wants to encourage more people to learn basic first aid and so on Monday 16 September we launched an emotive TV advert on ITV...
25/09/2013 08:49 BST

A Royal Reminder of the Importance of First Aid

Prince Harry has provided a reminder to us all on the importance of first aid and why it's something everyone should know. His Royal Highness is said to have given first aid to an opponent on the polo pitch, after he fell from his horse.
02/04/2012 22:05 BST

Save a Life This September

Have you ever nearly choked on a piece of food while you're eating? It's one of the worst feelings, and within seconds, panic can set in, but normally it's a false alarm. However, what if it wasn't? In the back of your mind you hope, you believe, that somebody will know how to help.
10/09/2011 00:06 BST