profile image

Francesca Muston

Leads WGSN’s key product analysis team, specialising in confirming and translating WGSN’s inspirational trend directions for a commercial retail audience

Francesca leads WGSN’s key product analysis team, heading up the What’s in Store directory, and specialising in confirming and translating WGSN’s inspirational trend directions for a commercial retail audience. She has used her almost-encyclopaedic knowledge on What’s In Store of what’s selling around the world to expand the coverage to new cities and to feed into WGSN’s seminar and consultancy programme.

Francesca’s work at the head of WGSN's market-leading What's in Store team ensures that 10,000+ retail photos are filed on a monthly basis from cities across the world, and guarantees a continual flow of comprehensive analysis across all product areas, providing insight into exactly how product is hitting the shop floors.

The team highlights key products, colours and styling directions, as well as reporting on visual-merchandising trends and solutions.

A graduate of The University of Central Lancashire's fashion promotion course and a Graduate Fashion Week Award winner, Francesca worked in graphic design before joining WGSN in 2003.

Radical Neutrality: Curating With Confidence

I deactivated my Facebook profile the other day. I find it difficult to explain my exact motivation but I had an uncomfortable sense that they were suddenly getting more out of the arrangement than I was.
15/02/2012 09:49 GMT

Eco Hedonism: Sustainable Fashion's New Allure

Sustainable fashion is in many ways synonymous with virtuous self-denial. The term is certainly laced with notions of stylistic compromise making it a tough pill to swallow in place of the consumerist banquet of fast fashion. In the UK our fashion is the fastest - and arguably the most delightful - in the world.
15/02/2012 09:39 GMT

Why Fashion Trends are Still Relevant

Money may well be tight for the consumer but this doesn't mean to say they've stopped caring what they wear. Quite the contrary, they are becoming far more specific in what they buy and are looking for pieces that hit the nail squarely on the head.
08/02/2012 22:25 GMT