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Helen Mincher

co-Founder & Director, Flip The Dog

Helen has recently swapped familiar London for as yet undiscovered Yorkshire; a career in online coporatedom for activewear start-up; Head of department for CEO of household.

She founded Flip The Dog with a desire to flip fast fashion and some other unsavoury retail practices on their head. View the inaugural yoga pants collection at; all manufactured from recycled bottles in the UK.

Are You Ruining Your Activewear?

Advance warning: this is a blog post about washing clothes... Sounds terribly dull, I know, but here's the thing, your activewear kit is becoming increasingly specialist with lots of clever technology used to create fabrics which can wick away sweat, retain their shape, stay pingy, stretchy and supportive.
19/04/2017 16:20 BST

How To Buy Yoga Leggings

Yoga leggings: they are expensive, yes, but bang on trend, with many styles now able to take you from the street to the studio. And, if you buy wisely, they will last a long time, assist your performance and make you feel 'kick-ass' when you wear them.
27/02/2017 12:38 GMT

Six Easy Ways To Buy Clothes More Sustainably

<img alt="sustainable fashion.jpg" src="" width="300" height="35" /> Buying sustainably doesn't have to take huge effort, or hours of trawling charity shops if that's just not your thing. And actually we believe that if you want to buy an item of clothing that isn't contributing to global pollution, slave labour or female inequality, then it shouldn't have to be your thing.
15/09/2016 13:25 BST