profile image

Laura Collinson

Lancashire lass & pop culture enthusiast with a writing problem. Part of the team at @Creative_Boom.

Laura Collinson is a writer and public relations enthusiast, currently working as the Deputy Editor of To Be Continued magazine and at Marvellous Communications.

Build It And They Will Come: The Changing Paradigm Of Influencer Relations

Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.
24/11/2016 12:57 GMT

The Future Of Content Marketing Is Bright

The challenge to brands is to harness new technology to build better content that isn't just likeable, but is shareable and unforgettable. To be great storytellers they need to transcend content marketing and be part of the conversation in context, not as a cynical interruption.
22/09/2016 11:53 BST

Getting to the Depths of It - The Art of the Interview

As you progress through your career in journalism, you'll develop your own style, but by using the basic tricks of the trade you'll be ready to hit the ground running from your first assignment - straddling the needs of your editor and the readers sufficiently.
07/11/2013 13:19 GMT

Personal Style Will Win Them All

Without an encouraged interest in personal style, we are at risk of becoming permanent hipsters who have little awareness of where our clothes came from.
23/09/2013 11:11 BST