The producer of Toblerone chocolate has increased the gap between peaks on its bars provoking fury from fans, amid “unfavourable” exchange rates post-Brexit vote.
The signature design on 400g (now 370g) and 170g (now 150g) bars sold in the UK now appears greatly spaced out when compared with the original.
Makers Mondelez International, formerly known as Kraft, announced the decision in October, but customers have only just noticed the change on shelves.
Mondelez said the move was down to the rise in the cost of ingredients.
It argued that reducing the weight of the two affected bars was a way of ensuring Toblerone “remains affordable”.
However there are questions over whether the rise in the cost of ingredients was due to currency fluctuation after June’s EU referendum.
Mondelez told the BBC: “This change wasn’t done as a result of Brexit.”
Yet other food producers have been forced to increase their prices as a result of turmoil in the exchange rate of the pound, with Marmite-owner Unilever and Bird’s Eye among those demanding price rises from supermarkets.
Many ingredients and other costs such as packaging are borne by producers in US dollars.
The sterling to dollar exchange rate hit a 30-year low in October.
Nonetheless, the inevitable link to Brexit was swiftly made.
And other Toblerone fans were furious at the decision on Tuesday.
Mondelez admitted foreign exchange rates were not favourable to its business, but insisted the Toblerone change was due to higher ingredient costs.
A spokesperson told The Huffington Post UK: “While foreign exchange results are not favourable at the moment this change is as a result of higher ingredient costs.”