You wouldn't tell someone they cant get up the stairs as you have no lift but direct them to another store that does have one! But this is what our high street household names are effectively doing by expecting someone else to provide a facility they could easily provide for customers that are asking for better facilities. It's time to stop passing the buck and take responsibility.
I've been working in the field of accessibility for disabled gamers for a while, and even now in the wider accessibility community you still from time to time hear the question "why accessibility in gaming? Why expend effort on that when there are so many other pressing issues facing people with disabilities?"
At Captionism we have tried to address a problem that goes far beyond that. Friess is not alone, there are 360m people in the world that are classified as having disabling hearing loss. In an age marked by the speed and reach that knowledge is spread within the economy and society, for some digital exclusion is a modern-day reality.
I believe now is the time to stop whooping about awareness and take some real actions. Pride in disability identity might be a step, or innovatively defending disability rights another. We the disabled community would love to see everyone with the spirit and audacity to accost and confront the weary awareness trope and begin taking substantive steps.
As many in my generation will have experienced, I left high school full of self-doubt and confusion about my future. I certainly didn't have a plan about what to do with my life and the idea of running my own business seemed completely alien to me. The only thing I was sure about is that I wanted to improve my English. So at a young age I took the plunge and moved from my hometown in Italy to the capital of the UK, full of nerves and anticipation for my future.
In recent times I've banged on a lot about my foundations. Thankfully, for now, my health/care/equipment/housing/finances/relationships are in a good place. Of course I'm always protecting, fighting and securing these. But overall I'm in a place where I can enjoy them, and concentrate on new and exciting things.