UK Advertising

Beyond the Definition of Content

Richard Armstrong | Posted 29.07.2015 | UK
Richard Armstrong

Recently I spotted an article on the definition of content marketing - instantly intrigued that some noble soul had embarked on defining the "content ...

The Value of Targeted Advertising

Laurent Delaporte | Posted 17.07.2015 | UK
Laurent Delaporte

With poor targeting readers become inundated with offers that are completely irrelevant, leaving them irritated, frustrated and in some cases disenchanted with the publisher. Imagine a person making a purchase from the computer of a friend or family member.

Turns Out Those McDonald's Emoji Adverts Are Very Susceptible To Graffiti...

The Huffington Post UK | Ryan Barrell | Posted 16.07.2015 | UK Comedy

If you've stepped outside in a densely populated area at any point in the last few weeks, you've probably seen the latest McDonald's advertising campa...

Why Natalia Vodianova's Miss Sixty Adverts Are Making People Nostalgic

The Huffington Post UK | Ellen Wallwork | Posted 16.07.2015 | UK Style

If Natalia Vodianova's latest adverts for Miss Sixty make you feel nostalgic for the early 2000s but you can't quite put your finger on the reason why...

Recognise This Face? Babies' Poo Faces Captured In Slow Motion

The Huffington Post UK | Amy Packham | Posted 10.07.2015 | UK Parents

You know the face. The face that tells you your baby is going to the toilet. The face that looks full of concentration and consequently leads to a ver...

Cannes 2015: Tech Trumps and Innovation

Howard Kingston | Posted 03.07.2015 | UK Tech
Howard Kingston

As the sun sets on another Cannes Lions Festival, and members of the advertising industry get used to drinking something other than champagne (it's a hard life ;), we reflect on one key takeaway: adverting is changing.

Protein World Ad Ruled 'Not Offensive'

The Huffington Post UK | Natasha Hinde | Posted 01.07.2015 | UK Lifestyle

It's the "body shaming" campaign that caused widespread backlash and disgust. Now the infamous "Are you beach body ready?" advert from Protein Worl...

Tech Companies at Cannes Lion Help Improve Quality of Creative

Dominic Trigg | Posted 29.06.2015 | UK Tech
Dominic Trigg

Last week saw the international creative community descending on the streets (and sandy beaches) of Southern France. The Cannes Lions International Festival is a yearly celebration and showcase of the work and innovations the world's creative and advertising industries have come up with.

No Cannes Do

Jay Sorrels | Posted 29.06.2015 | UK
Jay Sorrels

Having many creative people in the same place, for the right reason could be atomically powerful. It also attracts charlatans, buzzword bingo callers and all manner of distractions. Commentators far more seasoned and wise than I can ever be, have confessed some confusion and disappointment.

There's A Giant Penis Walking Around Norway Ejaculating Glitter

The Huffington Post UK | Sophie Brown | Posted 26.06.2015 | UK Lifestyle

On Thursday, Public Health England released statistics showing a five per cent increase in STIs in London's 16 to 24 year olds. Norway has a simila...

Looking Beyond the Lions

Jay Sorrels | Posted 22.06.2015 | UK
Jay Sorrels

Dazzled by all the image, sound, words and technology of Cannes? It's a lot to take in. Along with the chance to meet, greet and learn from your peers there will be plenty of enforced buzzword buffoonery, bacchanalia and loud speakers who will be talking up their value as media channels (rather than the luck that got them there)...

A Father Is for Life, Not Just for Sports Day

Andrew Saunders | Posted 19.06.2015 | UK Parents
Andrew Saunders

In 2007 the most downloaded image of fatherhood was a dad playing football with his son. That undoubtedly reinforces the stereotype and is now beginning to feel a little clichéd, it comes as no surprise then that the most downloaded image of a father in 2015 shows a dad reading a tablet with his daughter.

Bribery & Corruption

David C. M. Carter | Posted 19.06.2015 | UK Politics
David C. M. Carter

Bribery and corruption - like beauty and so many other lofty moral issues and ideals - are always in the eye of the beholder. I recall in 1980 worki...

Chipotle Owns Pride Parades With Amazing LGBT-Friendly Ad Campaign

The Huffington Post UK | Sophie Brown | Posted 29.06.2015 | UK Lifestyle

Fast food company, Chipotle, have been causing a stir at Pride events across the U.S. with their LGBT-friendly advertising campaigns. The burrito m...

Wearing Your Brand on Your Sleeve: Advertising in the World of Wearables

Jon Buss | Posted 16.06.2015 | UK Tech
Jon Buss

We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.

This Video Of Men Finding Out They're Going To Be Dads Will Make You Cry

The Huffington Post UK | Sophie Brown | Posted 16.06.2015 | UK Parents

Warning: this video will make you cry like a baby. Dove Men+Care has released this heartwarming video of men finding out they're going to be dads ...

Hotel Chain Forced To Deny Puppet In New Advert Is David Cameron

The Huffington Post UK | Sarah Ann Harris | Posted 13.06.2015 | UK

Travelodge has been forced to clarify that a puppet featuring in its latest advert is not David Cameron. One of the characters in the 30-second cl...

'Summer Is No Holiday For Some Kids' Says Charity Appeal

The Huffington Post UK | Amy Packham | Posted 12.06.2015 | UK Parents

David Walliams is the voice of a new charity campaign, which aims to help children living in "poverty and abusive homes" enjoy their summer holiday. ...

There Is A Horrifying Dark Side To Those Adorable Slow Loris Videos

The Huffington Post UK | Sarah Ann Harris | Posted 10.06.2015 | UK

Those videos of people tickling their pet slow lorises are ADORABLE right? You might not think so for much longer. A UK charity is now campaigni...

A Shadow Cast over the Sun: Vodafone Sol, Buxton Water and Assaults against Public Space

Lucy Bell | Posted 09.06.2015 | UK Politics
Lucy Bell

Fighting against growing levels of precarity, unemployment, poverty and homelessness - in Spain and, contrary to what our government claims, in the UK - also requires us to reclaim what should belong to the state and its citizens, to us.

We'll Be Back Right After This Break - The Fact and Fiction About Advertising of Payday Loans

Russell Hamblin Boone | Posted 08.06.2015 | UK
Russell Hamblin Boone

Short-term lenders have proven themselves to be committed to responsible advertising, continual improvement and consumer protection. Yet some guarantor lenders and other credit providers still advertise widely, using many of the techniques that payday lenders have been told are unacceptable.

Why Brands Need to Address the Attention Revolution

Owen Sagness | Posted 08.06.2015 | UK
Owen Sagness

Understanding how attention spans can shift in response to a range of demographic and lifestyle factors is one of many things that marketers must consider and brands should address this to deliver ad experiences in the right context, at the right time and on the right device.

Male Suicide Is a Tragedy - But Don't Patronise Me About It

Dale Lately | Posted 03.06.2015 | UK
Dale Lately

As someone who's had a lifelong battle with depression, I know full well what a serious issue suicide is for either gender. But I'm not sure if crowdsourcing a set of "bloke jokes" and pasting them up around the streets is the answer.

This Beauty Vlog Has Been Banned From YouTube

PA | Posted 27.05.2015 | UK Style

A YouTube beauty tutorial has been banned after a watchdog ruled consumers were unlikely to realise it was an advert from consumer goods giant Procter...

Why Abused Men Need The Support To Say 'I've Been Raped'

The Huffington Post UK | Louise Ridley | Posted 26.05.2015 | UK

The "under-discussed phenomena" of men who are raped or sexually abused is being tackled by a powerful advertising campaign - as the first digital ser...