UK Advertising

Why Facebook Friends Matter

Juliet Simmons | Posted 23.04.2015 | UK Tech
Juliet Simmons

If Facebook really is just about superficial friendships and the right now then why do I care much about the people out there and what they think about what I have to say? The truth is that I've found that Facebook has been a magical way of connecting me with people from different parts of my life.

High Five! 'Sexist' Beach Body Adverts Vandalised On Tube

The Huffington Post UK | Brogan Driscoll | Posted 27.04.2015 | UK Lifestyle

It doesn't matter which city you live in, as you move around you're constantly confronted with adverts of nearly nude, objectified women. London i...

It's on Us?

Leeanne Boulton | Posted 22.04.2015 | UK
Leeanne Boulton

There's no getting away from the fact that we are living in an increasingly material world.

5-Year-Old Makes Heartwrenching 999 Call: 'My Mummy's Had A Fit'

The Huffington Post UK | Ellen Wallwork | Posted 21.04.2015 | UK Parents

The incredible bravery of a five-year-old girl who called 999 when her mother had an epileptic fit was captured on tape. The heartwrenching recordi...

Gender Equality and Diversity: Inspiring Women to Vote

Vicky Bullen | Posted 14.04.2015 | UK Politics
Vicky Bullen

For me, the last couple of months there has been a lot of reflection on issues of gender equality and diversity.

Is This The Best Poster Ever? (Answer: Yes, Yes It Is)

The Huffington Post UK | Natasha Hinde | Posted 10.04.2015 | UK Lifestyle

A big, green ominous-looking poster has cropped up on Brick Lane, Shoreditch. But this isn't just any poster. This is a billboard, sat (rather aptl...

Spoof Fashion Adverts Prove You Can Look As Hot As Kate Moss

The Huffington Post UK | Ellen Wallwork | Posted 10.04.2015 | UK Style

Ever looked at a high fashion advert and thought: that wouldn't look as good on me because I'm not a model? Nathalie Croquet is here to prove your ...

Corporate Sectors Should Look to Advertising if They Want to Get Gender at the Top Right

Debbie Klein | Posted 01.04.2015 | UK
Debbie Klein

You only need to look at the response from business leaders during the most recent International Women's Day, or the fact that the gender pay gap was an agenda point in George Osborne's budget a few weeks ago - to know that the fight for equal representation is in full force.

Advertising April Fools From Richard Branson, Marmite And A Dubious Kim Kardashian Lolly

The Huffington Post UK | Louise Ridley | Posted 01.04.2015 | UK

April Fools Day 2015 isn't only reserved for household pranks or tricks on co-workers: now everyone wants to get involved in the mischief. Some of ...

Using Data and Insights to Unleash Brand Creativity

Owen Sagness | Posted 31.03.2015 | UK Tech
Owen Sagness

As technology becomes ubiquitous, it provides a means for brands to extend and enrich real life experiences. If marketers are prepared to take a leap of faith and explore these future visions, it will unleash their creativity now, driving innovation and cutting through the noise.

Fail to Innovate - Fail as a Business

Colin Byrne | Posted 28.03.2015 | UK
Colin Byrne

Innovation is the lifeblood of any brand and failure to innovate only leads to failing as a business. Google could quite easily take their foot off the gas and simply boss the internet for a decade or two before bowing out to a new upstart, but they will never rest on their laurels - and that's the key. Never sit still. You're never too big to fail.

Advertising Week Should Be Rebranded Paranoia Week

Francine Lacqua | Posted 28.03.2015 | UK
Francine Lacqua

Advertising Week should be rebranded paranoia week. That's not my idea, but Martin Sorrell's, the CEO of WPP, whom I interviewed on Wednesday at Advertising Week Europe.

Germanwings Orders Removal Of 'Unfortunate' Tube Ads In Wake Of Alps Plane Crash

The Huffington Post UK | Ryan Barrell | Posted 27.03.2015 | UK

Germanwings has ordered the removal of adverts on London's Underground system following the tragic plane crash which killed 150 people on Tuesday. ...

Understanding and Targeting the 'Always On' Consumer

Donald Hamilton | Posted 27.03.2015 | UK
Donald Hamilton

We live in a world where the consumer is 'always on'. The proliferation of hand-held devices and increasing availability of 4G have super-charged the mobile market. We now have a constant prime time environment where the consumer chooses when and where to digest content...

From Niche to Mainstream, What the Cycling Boom Can Offer Advertisers

Duncan Tickell | Posted 27.03.2015 | UK
Duncan Tickell

The idea of an advertising industry cycling competition would have been a laughable notion five years ago. Yet when we put the call out for entrants for the inaugural Adland Cycling Championship we were inundated with entrants from from across the industry keen to swap their Paul Smith suits for lycra and show us who has the fastest lap in media.

European Ad Market in Rude Health as Advertising Week Europe Kicks Off

Nikki Mendonca | Posted 27.03.2015 | UK
Nikki Mendonca

With Advertising Week Europe now in full swing, the following six trends highlight why the ad industry is actually in a good place.

Design by the Pound

Jim Prior | Posted 26.03.2015 | UK
Jim Prior

There's no doubt in my mind that the tide is starting to turn in favour of making great design an essential component of better business and a better society. But it remains the case that such approaches are the exception rather than the rule.

Confused About Cross-Device Advertising? Here's What You Need to Know

Jon Buss | Posted 24.03.2015 | UK Tech
Jon Buss

The meteoric rise of mobile devices has transformed the behaviour of consumers everywhere, and marketers are now living in a world where almost every individual is interacting with them digitally across multiple devices.

Plus-Sized Models Sell More Bras Than 'Normal' Models

The Huffington Post UK | Ryan Barrell | Posted 25.03.2015 | UK Lifestyle

A lingerie company has released information around a recent advertising campaign with interesting results. The New York-based 'Adore Me' brand said...

Don't Stop Your Talking

Simon Daglish | Posted 24.03.2015 | UK
Simon Daglish

Advertising Week Europe is an all too rare chance for us to get together as an industry and reflect, challenge, contemplate and celebrate. It is a co...

Why Transformational Technology Is the 'Red Thread' at Advertising Week Europe

Andy Hart | Posted 24.03.2015 | UK
Andy Hart

This year I'm involved in two panels at Advertising Week Europe. On Tuesday, I join MediaCom, Lady Geek and the FA on the YouTube stage to discuss how diversity is a powerful formula for success. On Wednesday, I'll be discussing leadership in the face of relentless change alongside Ad Age, MediaCom, Sky Media, ZenithOptimedia and TIME Inc.

Why Coming Out Is Good for the Advertising Business - LGBT Diversity in the Workplace

Joshua Graff | Posted 24.03.2015 | UK
Joshua Graff

With Advertising Week Europe upon us, now is a good time to reflect on the state of the industry. One issue that's close to my heart is diversity in the sector, and in particular making sure that the industry is a positive environment for the LGBT community.

How Does Creativity Live in an Automated World?

Chris Camacho | Posted 24.03.2015 | UK
Chris Camacho

Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.

Starbucks Ditches #RaceTogether Cups But Insists It's All Part Of The Plan

Huffington Post UK/ AP | Posted 23.03.2015 | UK

Starbucks baristas are no longer scrawling the words “Race Together” on coffee cups after a short-lived campaign to engage customers in positive d...

Is Organic Traffic a Right or a Privilege?

Jonathan Guy | Posted 23.03.2015 | UK Tech
Jonathan Guy

Unlike the old directory days when you had one entry in one place you now have hundreds, or in the case of e-commerce thousands of places which need to appear in search. As do all your competitors so it becomes a bun fight to get yourself seen amongst the noise.