UK Advertising

How Much Photoshopping Actually Goes Into A Beauty Ad?

The Huffington Post UK | Natasha Hinde | Posted 30.10.2014 | UK Lifestyle

Ever wondered how much editing actually takes place before a beauty advert reaches your TV screen? Well, now you can experience how much photoshopp...

This Victoria's Secret Advert Is Really Pissing People Off

The Huffington Post UK | Brogan Driscoll | Posted 27.10.2014 | UK Lifestyle

An online petition is calling for Victoria's Secret to rethink an 'irresponsible' new product launch for their 'The Perfect Body' underwear range. ...

Seeing the World a Woman's Way

Tracey Follows | Posted 27.10.2014 | UK Lifestyle
Tracey Follows

Time and again, the creative industries have tried to encourage more women to join but nothing sticks because there are, in all honesty, deep-rooted institutional factors repelling them. Charity has three practical steps she suggests can help:

How an Advertising Agency Could Help Defeat Islamic State

Hugh Salmon | Posted 17.10.2014 | UK Politics
Hugh Salmon

On 4 October, Lord Dannatt, who was introduced as a former 'Chief of The General Staff and Head of the Army for several years and knows the Middle Eas...

Airline's Epic Six Hour Advert Will Bore You Into Flying With Them

The Huffington Post UK | Louise Ridley | Posted 16.10.2014 | UK

This is the most boring advert ever. In fact, at nearly 6-hours long, it's also the longest. The weird thing is, while the epic piece is supposed t...

The Great Advertising Shift

Nathalie Gaveau | Posted 16.10.2014 | UK Tech
Nathalie Gaveau

Why are more and more brands essentially becoming media owners and content generators? Content allows them to build direct relationships with their customers and then buy into the brand's ethos and become brand ambassadors.

Why Yahoo's Investment in Snapchat Is a Smart Move for Both Parties

Jason Mander | Posted 13.10.2014 | UK Tech
Jason Mander

Having famously spurned offers from Facebook and Google, rumor has it that Snapchat is finally about to succumb to one of its many suitors - with Yahoo expected to make a cash injection which values the company at $10 billion.

Why Not Add Nicotine to Cornflakes? It Would Boost the Economy

Andrew Cunningham | Posted 10.10.2014 | UK Lifestyle
Andrew Cunningham

Advertising addictive chemicals is an oddity. There are few products out there that are licensed and taxed and advertised that are specifically designed to inhibit the users ability to control themselves. Apart from alcohol of course but hey.

Here's Why New York Has the Talent and the Attitude to Succeed in Mobile

James Connelly | Posted 09.10.2014 | UK Tech
James Connelly

Firstly, it has the attitude, plus an enviable diversity of culture which is delivering its own unique and particular breed of new mobile apps. We're already working with a couple of home grown New York apps businesses such as Gilt, the designer sales shopping app.

Turns Out Poundworld Isn't What You Think It Is...

Huffington Post UK/PA | Posted 07.10.2014 | UK

Poundworld's "everything £1" claim has been banned by the advertising watchdog after a customer spotted "special" items on sale for £3 and £8.99. ...

Advertising Week Is Inspired by Film

Zoe Jones | Posted 02.10.2014 | UK
Zoe Jones

The 11th Advertising Week in New York has seen some serious star power at large and the synergy between advertising, film and cinema, is great to see.

Swarms Of Drones Can Draw Ads In The Sky

The Huffington Post UK | Michael Rundle | Posted 29.09.2014 | UK Tech

At this point, just take it as a matter of course that drones are used for absolutely everything, whether it's bombing targets in far off lands, recor...

Planet of a Billion Producers

Adam Hamdy | Posted 26.09.2014 | UK Tech
Adam Hamdy

Earlier this year an attorney based in Savannah, Georgia produced what has to rank as one of the most cost effective commercials of all time. Originally broadcast on his local TV station during the Superbowl, Jamie Casino's ad went viral overnight and became a global sensation. It's easy to see why.

'Want To End Up Like Her?'

Huffington Post UK | Sian Elvin | Posted 12.09.2014 | UK

A nightclub in Windsor has sparked controversy this week after tweeting a photo of a semi-naked and apparently unconscious woman to promote a club nig...

Scottish Independence: Advertising Isn't Selling

Chris Hirst | Posted 05.09.2014 | UK Politics
Chris Hirst

Advertising may not have had the power to change people's minds in this referendum, but whatever the result, communications must deal with the fallout, be part of the necessary reconciliation and rebuilding going forward. But they will need to be a lot braver if they are to succeed.

Louise Ridley

Scottish Referendum 'Yes' And 'No' Adverts Are Basically The Same With Different Logos

HuffingtonPost.com | Louise Ridley | Posted 04.09.2014 | UK

The advertising campaigns for and against Scottish independence are so similar that if you swapped the logos around you would barely be able to spot t...

Louise Ridley

Really Hideous Timing For A 'Headless Day' Promotion

HuffingtonPost.com | Louise Ridley | Posted 03.09.2014 | UK

Twentieth Century Fox Home Entertainment experienced a hideous PR fail when it launched a "headless day" promotion for its Sleepy Hollow DVD series, o...

Get The Spoons Out. M&S Food Porn Is Back...

Huffington Post UK | Louise Ridley | Posted 02.09.2014 | UK

Marks & Spencer is trying to make food sexy again, a decade after its iconic "This is not just a chocolate pudding..." advert sent pudding sales soari...

Fear and the Feminine Mystique

Neil Simpson | Posted 28.10.2014 | UK
Neil Simpson

The advert was no doubt tested and retested; focus groups will have informed the script, as will weeks of research. The woman's manner, the colour of her clothes, the type of kitchen; all will have been carefully thought through and analysed. But the execution is dire...

We Need More Digital Angels

Suzi Dixon | Posted 28.10.2014 | UK Tech
Suzi Dixon

The fields of technology, digital marketing and web design are still male-heavy. Advertising, too. It is estimated that women control 80 per cent of the purchasing power, yet only 3 per cent of Creative Directors are women, meaning that consciously or not, agencies continue to market almost exclusively to men.

Changing the Face of Back to School Advertising

Hayley Goleniowska | Posted 28.10.2014 | UK Lifestyle
Hayley Goleniowska

Gone are the notions, in this country at least, of individuals with Trisomy 21, as it is also known, not being worthy of lovely clothes, of having to wear hard-wearing institution garments, of shameful regulation haircuts, of being 'put away and forgotten' as they were segregated from society in institutions.

Louise Ridley

M&S Scores Fail Grade In Advert To Make School Uniforms 'Cool'

HuffingtonPost.com | Louise Ridley | Posted 28.08.2014 | UK

School uniforms are not meant to be cool, says the headteacher from the reality TV show Educating Essex, who has spoken out against an advert for Mark...

Louise Ridley

Turns Out It's Fine To Call Farage And Clegg 'Mass Debators'

HuffingtonPost.com | Louise Ridley | Posted 14.08.2014 | UK

A Paddy Power advert showing Nick Clegg and Nigel Farage with suggestive facial expressions and the words "WHO'S THE BEST MASS DEBATER?” has escaped...

What Do You Think Of The New 'Creepy' Charlie And The Chocolate Factory Cover?

The Huffington Post UK | Rachel Moss | Posted 08.08.2014 | UK Lifestyle

Most of us who were Roald Dahl fans as kids loved Charlie and the Chocolate Factory for Willy Wonka, its 'good conquers evil' core, Oompa-Loompas and,...

How Real Is Dove's 'Real Beauty' Campaign?

The Huffington Post UK | Rachel Moss | Posted 08.08.2014 | UK Lifestyle

Dove's Real Beauty campaign is all about championing natural beauty and body acceptance - but how 'real' are the women who appear in the adverts? T...