UK Advertising

Aldi Has Had Multiple Food Ads Banned For Being 'Unfair'

The Huffington Post | Louise Ridley | Posted 29.06.2016 | UK

Three ads for Aldi claiming customers could make significant savings compared with the “big four” supermarkets have been banned for being unfair a...

Now It's All For Your Entertainment

Mark Eaves | Posted 22.06.2016 | UK Entertainment
Mark Eaves

In the same way that caterpillars want to be butterflies, good advertising aspires to be entertainment. That scroll-stopping, pupil-dilating, synapse-firing quality that things you genuinely choose to spend time with possess. Mostly, UK advertising fails at this.

JC Penney Teaches All Fashion Brands A Lesson About Self-Love

The Huffington Post | Sophie Gallagher | Posted 20.06.2016 | UK Style

Fashion brands could stand to learn a thing or two about promoting body confidence from JC Penney's latest advert. The American department store relea...

What Modern Brands Can Learn From the Victorians

Richard Shotton | Posted 20.06.2016 | UK
Richard Shotton

If you had been strolling through Leicester on a crisp winter's day in 1881, you might have spotted a strange sight: an elephant lumbering down the high street harnessed to a giant wheel of cheese.

Block-Off!

Richard Armstrong | Posted 15.06.2016 | UK
Richard Armstrong

Last week, Mary Meeker released the 2016 Internet Trends Report - a goliath of information, insights and all-round fantastic (and unsettling) findings...

'Body-Shaming' Adverts To Be Banned From London Underground

The Huffington Post | Brogan Driscoll | Posted 13.06.2016 | UK Lifestyle

Adverts that create body confidence issues are to be banned from London Underground, the Mayor of London has announced. Starting next month, Transport...

Lacklustre Remain Campaign Gives Leave a Terrifying Legitimacy

Ed Owen | Posted 10.06.2016 | UK Politics
Ed Owen

I'm voting remain, and I think anyone voting to leave is a moron (that's A MORON). The arguments to remain have been comprehensively won. Yet vote leave has significant, I would say terrifying, momentum. Why is this?

Do Ad Agencies Discriminate When Hiring?

Richard Shotton | Posted 09.06.2016 | UK
Richard Shotton

Imagine you had two applicants for a graduate vacancy. Both are well-qualified, with strong academic credentials, plenty of work experience and a passion for advertising. How would you choose between them?

TV Ad Travesty - Can You Spot Yourself in the Three Minute Ad Break?

Jennifer Evans | Posted 06.06.2016 | UK
Jennifer Evans

My blog this month has involved a small amount of research on my part following my ever growing irritation at the lack of diversity depicted in TV ads. This irritation has grown to the point where certain adverts evoke a barrage of non-repeatable words and a rise in my blood pressure.

Of Mice and Mood - How Brands Can Benefit From Mood Advertising

Richard Shotton | Posted 26.05.2016 | UK
Richard Shotton

Websites regularly gather insights by monitoring what customers click on. But now they can judge our emotions from how we move our mouse.

The Pursuit of Purpose and the Bono Problem

Neil Simpson | Posted 18.05.2016 | UK
Neil Simpson

"You can't predict destiny, that's the beauty" sounds like a cross between a line from a John Lennon song and a pre-battle speech from Braveheart. It'...

'Designer Vagina' Surgery Advert Banned For Implying Women's Genitals Are 'Unnatural'

The Huffington Post | Natasha Hinde | Posted 11.05.2016 | UK Lifestyle

An advert for 'designer vagina' surgery has been banned for suggesting that women's bodies might be "unnatural". The ad, from the London Bridge Plasti...

Brands Must Recognise We're a Million Different People From One Day to the Next

Richard Shotton | Posted 11.05.2016 | UK
Richard Shotton

The Verve song, "Bitter Sweet Symphony", is famous for its haunting chorus, infamous video and the Rolling Stone's accusations of plagiarism. However,...

Ad Blockers and Mafia Shockers

Jay Sorrels | Posted 09.05.2016 | UK Tech
Jay Sorrels

The Protection Racket is an old, pure form of criminality. It evolved in places with little policing and even less insurance cover. There was no way...

Beyond the Valley: When 'Real Time' Goes Rancid

Jay Sorrels | Posted 02.05.2016 | UK
Jay Sorrels

Even if you are selling embalming fluid, taking direct commercial advantage of tragedy is tasteless. Since the beginning of time, people have used ...

We Know You Know: Advertising With Irony

Neil Simpson | Posted 21.04.2016 | UK
Neil Simpson

With so many companies now 'laddering' their thinking to words like 'goodness' or happiness', or pondering their wider societal purpose, it's still worth remembering the value of a good ol' fashion (post-modern) sell.

My Challenge to You, Mr Gove

Chris Hirst | Posted 21.04.2016 | UK Politics
Chris Hirst

I listened to you speak with respect and fear in equal measure this week. Your oratory skills are impressive and at times, your rhetoric is certainly convincing. The problem is, I just don't believe WHAT you're saying.

Evian's New Babies Advert Is Part Creepy, Part Amazing

The Huffington Post | Louise Ridley | Posted 19.04.2016 | UK

Evian has released its latest advert starring its trademark babies hanging out in a sandy paradise where everyone is a toddler. In another attempt at ...

'Racist' Gap Kids Advert Accused Of Making Black Girl 'A Headrest'

The Huffington Post | Sarah Harris1 | Posted 06.04.2016 | UK

A picture used in a advert for Gap Kids has divided opinion online, with some claiming it is racist. Gap Kids released their latest ad campaign for it...

Have Advertisers Fully Adapted to Dwindling Attention Spans?

Richard Shotton | Posted 31.03.2016 | UK
Richard Shotton

To maximise effectiveness, brands need to adapt to reduced attention spans. There are two tactics. Either, seek out the rare moments when consumers are forced to concentrate deeply, the cinema being a prime example, or accept that consumers will only be paying partial attention and brutally simplify the copy. Make it shorter and simpler. Brands that adapt will be at an advantage compared to those who don't.

A Black IS Flag Is Flying In Hackney

The Huffington Post | Louise Ridley | Posted 30.03.2016 | UK

A black banner reading "IS" appears to have been hung in the London borough of Hackney, in what was initially thought to be a marketing fail from the ...

Junk Food Adverts Could Be Banned From Children's Content Online

The Huffington Post | Amy Packham | Posted 15.03.2016 | UK Parents

Junk food advertising could be banned from children's content streamed online in a bid to tackle childhood obesity, the UK's advertising watchdog has ...

How Fair Is Your Home?

Lucy Jameson | Posted 09.03.2016 | UK Lifestyle
Lucy Jameson

It might not be a question that's ever occurred to you, especially if you're not the one that shoulders the burden, but whilst we're all focused on equality in leadership positions or the gender pay gap (both hugely important issues), we may be losing sight of a root cause of the problem.

Does Your Brand Speak Emoji?

Jon Buss | Posted 08.03.2016 | UK Tech
Jon Buss

Can a little yellow face with tears of mirth rolling down its cheeks really be considered not just a word, but the word that best summarises communication in the year 2015?

Mum's the Word

Andrew Saunders | Posted 04.03.2016 | UK
Andrew Saunders

A recent survey by Interflora found that if mothers charged for their services, they would bring in an annual salary of around £172,000. To give that...