UK Advertising

Fear and the Feminine Mystique

Neil Simpson | Posted 29.08.2014 | UK
Neil Simpson

The advert was no doubt tested and retested; focus groups will have informed the script, as will weeks of research. The woman's manner, the colour of her clothes, the type of kitchen; all will have been carefully thought through and analysed. But the execution is dire...

We Need More Digital Angels

Suzi Dixon | Posted 29.08.2014 | UK Tech
Suzi Dixon

The fields of technology, digital marketing and web design are still male-heavy. Advertising, too. It is estimated that women control 80 per cent of the purchasing power, yet only 3 per cent of Creative Directors are women, meaning that consciously or not, agencies continue to market almost exclusively to men.

Changing the Face of Back to School Advertising

Hayley Goleniowska | Posted 29.08.2014 | UK Lifestyle
Hayley Goleniowska

Gone are the notions, in this country at least, of individuals with Trisomy 21, as it is also known, not being worthy of lovely clothes, of having to wear hard-wearing institution garments, of shameful regulation haircuts, of being 'put away and forgotten' as they were segregated from society in institutions.

Louise Ridley

M&S Scores Fail Grade In Advert To Make School Uniforms 'Cool'

HuffingtonPost.com | Louise Ridley | Posted 28.08.2014 | UK

School uniforms are not meant to be cool, says the headteacher from the reality TV show Educating Essex, who has spoken out against an advert for Mark...

Louise Ridley

Turns Out It's Fine To Call Farage And Clegg 'Mass Debators'

HuffingtonPost.com | Louise Ridley | Posted 14.08.2014 | UK

A Paddy Power advert showing Nick Clegg and Nigel Farage with suggestive facial expressions and the words "WHO'S THE BEST MASS DEBATER?” has escaped...

What Do You Think Of The New 'Creepy' Charlie And The Chocolate Factory Cover?

The Huffington Post UK | Rachel Moss | Posted 08.08.2014 | UK Lifestyle

Most of us who were Roald Dahl fans as kids loved Charlie and the Chocolate Factory for Willy Wonka, its 'good conquers evil' core, Oompa-Loompas and,...

How Real Is Dove's 'Real Beauty' Campaign?

The Huffington Post UK | Rachel Moss | Posted 08.08.2014 | UK Lifestyle

Dove's Real Beauty campaign is all about championing natural beauty and body acceptance - but how 'real' are the women who appear in the adverts? T...

Shoppers of the World: Unite and Take Over

Rodney Collins | Posted 04.08.2014 | UK
Rodney Collins

"SHOPPING SHOULD BE FUN!" Earlier this month, we stepped aboard the H.M.S. Saxifrage in London for a half-day summit, The Big Shopping Pop-Up. Th...

Engagement Is the Number One Metric in Marketing

Raconteur Media | Posted 29.07.2014 | UK
Raconteur Media

At Raconteur we endeavour to have honest, frank conversations with the best of the best - we feel it's important to know how different field leaders, from advertisers and business people to creatives and consumers, think about the world of marketing today. So we interviewed Heidi Taylor, Head of Government & Public Sector Marketing at PwC...

Do We Really Need Rib-Jutting Mannequins, Primark?

The Huffington Post UK | Rachel Moss | Posted 28.07.2014 | UK Lifestyle

You'd be forgiven for assuming that after the bikini bridge and thigh gap backlash, retailers must have realised the general public do not find these ...

Why Does Television Want Me to Love Yoghurt?

Sophie Alderson | Posted 28.07.2014 | UK Comedy
Sophie Alderson

This is what I've noticed about advertising (it's not a recent development, but I've been having such a dedicated, nightly liaison with Netflix that I've avoided television adverts for quite some time); only women like yoghurt. Particularly, women like eating yoghurt alone, in profile with their eyes shut.

HD Personality Is the Future of Brand Leadership

Ehsan Khodarahmi | Posted 28.07.2014 | UK Tech
Ehsan Khodarahmi

HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.

Understanding the Yin and Yang of Our Technology-Driven Society

Hamid Habib | Posted 25.07.2014 | UK Tech
Hamid Habib

It's not inaccurate to say that while British consumers have fallen head-over-heels in love with technology, they also fear what it is doing to them... consumer technologies often create contrary forces between positive and negative; a sort of Yin-Yang in our relationship with them.

Beyond The Valley: Mobile Mutated Your Soul

Jay Sorrels | Posted 24.07.2014 | UK Tech
Jay Sorrels

Mobile is the answer... it's how 87%+ of people even in the UK connect with their world, and therefore, brands. Messaging Apps are not some kind of magic hippo chow that lets marketers get up in people's grilles again in the same way in a new place... Messaging and mobile are a filter for fail.

So, What EACTLY Is In Facebook's Small Print?

The Huffington Post UK | Thomas Tamblyn | Posted 23.07.2014 | UK Tech

Remember when you first joined Facebook? No we can't either. Well whenever it was we all had to agree to Facebook's Terms and Conditions, a long, dens...

How Etailers Can at Long Last Capture the Passing Online Customer

Dr. David Patterson | Posted 22.07.2014 | UK Tech
Dr. David Patterson

Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.

The Bum Craze of the Modern World

Liza Bel | Posted 29.08.2014 | UK
Liza Bel

Since the arse-liberating trend began in the 90s, we have become incredibly open-minded about revealing our bottoms, yet extremely prejudiced about how they should look like - size, tan, firmness, roundness... Everybody seems to have a vision of how a perfect bottom should look like - nobody is indifferent.

These Ads Want To Change How We Look At Beauty Forever

The Huffington Post UK | Rachel Moss | Posted 10.07.2014 | UK Lifestyle

Ever wandered around Boots, filling your basket with more make-up, body buffers and miracle creams than you can carry, in the hope that maybe just may...

Potato Salad Kickstarter Project Goes Horribly Wrong

The Huffington Post UK | Thomas Tamblyn | Posted 10.07.2014 | UK Tech

So you know that potato salad guy on Kickstarter? Well he's just totally sold out to advertising and the community is none too pleased. Zack 'Dange...

21st Century Content

Raconteur Media | Posted 09.07.2014 | UK
Raconteur Media

To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.

Why Women Need to Stop Producing and Start Creating

Tracey Follows | Posted 08.07.2014 | UK Lifestyle
Tracey Follows

A former boss of mine had a habit of saying 'women can't tell jokes and women can't do creative'. He was referring to creating advertising ideas, when he said this but he could have meant anything creative, even cooking. Actually, he was including cooking: 'all of the best chefs in the world are men' he would also remind us.

The Three Best Pieces Of Advice I've Ever Received

Martin Nieri | Posted 07.07.2014 | UK
Martin Nieri

On Sunday, The Huffington Post UK turned three. To mark this occasion, the front page carried the three best bits of advice business leaders have ever been given in the pursuit of success. In the same vein, then, I'm sharing the three tips I've distilled from my twenty years working in the advertising and marketing industry...

Maria Sharapova, Sugar, Honey - And Why It Is Not OK to Sell Us Crap

Neil Gibb | Posted 07.07.2014 | UK Lifestyle
Neil Gibb

The stand was a concession for 'Sugarpova', Maria's all new confectionary range aimed at... actually I have no idea who it is aimed at, or why it is in what is otherwise a health food store, but what I can tell you is it sets of a new low for a celebrity endorsement. That it was placed right in front of the door shows the power of celebrity - and I am assuming the celebrity purse - to get in our faces.

Europe: Verify or Die

Donald Hamilton | Posted 03.07.2014 | UK Tech
Donald Hamilton

If ad verification isn't taken seriously, it will be the end of digital advertising as we know it. The industry has to grow and the only way it can is through universal verification that is accepted by the entire ecosystem.

Stop Blaming Advertising for Your Alcohol Abuse

Carrie Armstrong | Posted 02.07.2014 | UK Lifestyle
Carrie Armstrong

The biggest reason we have such a prolific alcohol abuse problem is because we refuse to take responsibility for our own actions. The reason that any attempts at sobriety are so protracted is that we are actively encouraged to lay the blame at everyone else's door but our own.