UK Advertising

Take Ad Break From Reality

Tim Phillips | Posted 23.02.2017 | UK Tech
Tim Phillips

This is what using CGI and VFX brings. It makes the impossible possible in the context of a great ad. And it's very important to realise that the reverse is not true. CGI does NOT make a great ad just by making the impossible possible.

Campaign To Dismantle Narrow Beauty Standards

Lekia Lée | Posted 19.02.2017 | UK Style
Lekia Lée

banner The problem is not that we appreciate beauty but that the definition of beauty is so narrow, too narrow to include afro textured hair, so while society is waking up to the damaging effects of its narrow definition of beauty, advocating for body acceptance, even skin colour acceptance, hair discrimination still goes largely unopposed.

Why Advertising's Obsession With The Short-Term Is Damaging

Richard Shotton | Posted 17.02.2017 | UK
Richard Shotton

In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminat...

Body Shaming Vs Censorship: The Problem With Protein World's Khloe Kardashian Advert

Anna Tippett | Posted 17.02.2017 | UK Lifestyle
Anna Tippett

However, should we as a society be concerned about the implications of this? Do such adverts really contribute to a culture of body shaming which places unrealistic expectations on young women and girls? And, if such adverts are to be removed or censored, where do we draw the line?

The Body Shop Stops Advertising In The Daily Mail Over 'Human Rights' Concerns

The Huffington Post | George Bowden | Posted 16.02.2017 | UK

The Body Shop has no plans to continue advertising with the Daily Mail after it said the paper’s editorial stance seemed “to go against” the fir...

Powerful Ad Urges LGBTQ Couples To Hold Hands In Public, Even When They Feel Uncomfortable

The Huffington Post | Brogan Driscoll | Posted 16.02.2017 | UK Lifestyle

For members of the LGBTQ community, simple gestures - such as holding hands or other public displays of affection - can be difficult and it can feel l...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

Branding A Revolution

Vicky Bullen | Posted 09.02.2017 | UK
Vicky Bullen

n today's brave new world, the next generation of socially responsible consumers will soon default to the good cause and good brand over just good brand; and having a clear and meaningful purpose will become the cost of entry rather than a differentiator.

7 Brilliant Super Bowl Moments All About Taking A Stand Against Hate

The Huffington Post | Sarah Harris1 | Posted 06.02.2017 | UK

The United States has been suffering from division and disunity recently but this year’s Super Bowl featured plenty of moments which showcased the c...

Criminal Investigation Underway After Battery Found In Co-Op Chocolate Rabbit

The Huffington Post | Sarah Harris1 | Posted 01.02.2017 | UK

Thousands of chocolate bunny rabbits are being recalled by the Co-op after an alleged tampering incident saw a battery found inside one of the figures...

Programmatic TV: Are We Missing The Point?

Michael Greene | Posted 27.01.2017 | UK Tech
Michael Greene

As an American who just spent my second Christmas in the UK, I find it fascinating that for Brits, TV is as essential to the holiday season as eating, drinking and exchanging gifts. In an age of cross-platform viewing, it's perhaps the one time of year that households come together and watch TV in the good, old fashioned linear way. But for how long?

Colonoscopy To Be Performed Live On TV In Cancer Awareness Advert

The Huffington Post | Brogan Driscoll | Posted 16.01.2017 | UK Lifestyle

A colonoscopy will be performed live on Channel 4 in a bid to raise awareness of bowel cancer. The advert will broadcast a colonoscopy - where a thin,...

Since When Did Skinny Equal Healthy?

Jen Faulkner | Posted 12.01.2017 | UK Lifestyle
Jen Faulkner

If you are doing Dry January or are giving up refined sugar then I applaud you, but please do it for your health, and don't for one minute think you'll be happier if and when you are skinny. It doesn't work like that.

This Anti-Smoking Advert Coughs When Smokers Walk Past

The Huffington Post | Rachel Moss | Posted 12.01.2017 | UK Lifestyle

A digital billboard is encouraging smokers to quit by coughing every time someone walks past with a lit cigarette. The advert, created by Swedish phar...

Brands Must Lead The Way In Helping Kids Eat Healthier Food

Zaid Al-Zaidy | Posted 10.01.2017 | UK Lifestyle
Zaid Al-Zaidy

Kids need to know that the closer a product is to nature, the healthier it is for them. Perhaps the industry could come up with a kid-friendly kite mark showing clearly just how near or how far from containing only natural, healthy ingredients the product is.

Maltesers Unveil Braille Advert With A Humorous Hidden Message

The Huffington Post | Natasha Hinde | Posted 06.01.2017 | UK Lifestyle

Maltesers has been praised for an ‘innovative’ advertisement which sees its round chocolates fashioned into braille text on a bus stop poster. T...

Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

Neil Morris | Posted 05.01.2017 | UK Tech
Neil Morris

However, the reality is, we might all be talking about it, but when it comes to harnessing the power of data in the DOOH environment, good examples are still relatively light on the ground. Most campaigns remain one-dimensional, few have leveraged brand owned data or used different datasets to target different touch points during the customer journey.

Cancer Survivor Bares Double Mastectomy Scars In Powerful Equinox Gym Ad

The Huffington Post | Brogan Driscoll | Posted 06.01.2017 | UK Lifestyle

A cancer survivor has stolen the show in luxury gym Equinox’s bold January ad campaign for baring her mastectomy scars. Samantha Paige, a 41-year-o...

#WomenNotObjects: How Advertisers Can Help Put A Stop To Rape Culture In 2017

Philip Ellis | Posted 28.12.2016 | UK Lifestyle
Philip Ellis

This has been a year where misogyny has quite literally trumped empathy. In the United States, the presidential election was won by what Badger simply describes as an "Objectifier in Chief"; leaked audio of Donald Trump casually talking about assaulting women didn't end up hurting his presidential campaign one bit.

We Must Remember That Voters Are Customers Too

Vicky Bullen | Posted 22.12.2016 | UK Politics
Vicky Bullen

As the dust settles on a turbulent year, and counter-intuitive outcomes become the new normal, the reasons and ramifications of a Brexit vote and Trum...

Thomas Cook's Inclusive Christmas Advert Features Same-Sex Parents And Gay Kiss

The Huffington Post | Brogan Driscoll | Posted 22.12.2016 | UK Lifestyle

Another day, another Christmas advert - and this year’s selection is more inclusive than ever. Earlier this month, Sainsbury’s Christmas advert wa...

Why Our Tech Giants Must Save Globalisation

Mike Alhadeff | Posted 20.12.2016 | UK Tech
Mike Alhadeff

The triumphant victories this year of the Brexiteers and Donald Trump has made one thing loud and clear. The nation state is far from dead. Predicted as a soon-to-be endangered species, it has made a glorified return in 2016, returning stronger than ever. The message from both sides of the Atlantic is: shut up shop, protect your own people and don't allow the 'other' in.

Powerful Photo Project Aims To Diversify 'White-Washed' Christmas In Britain

The Huffington Post | Brogan Driscoll | Posted 16.12.2016 | UK Lifestyle

At Christmas time we are inundated with images of happy families enjoying the festivities, and chances are they will often be white. But no we’re no...

Emotional Loyalty Is For Life, Not Just For Christmas

Edwina Dunn | Posted 02.02.2017 | UK
Edwina Dunn

It's that time of year again: whether you've fallen for John Lewis' bouncing Buster the Boxer, have been captivated by Burberry's cinematic biopic, or...

Someone Thought This Was An Appropriate Advert For A Student Housing Office

SWNS | Rachel Moss | Posted 14.12.2016 | UK Lifestyle

A letting company advert showing the nearly bare bums of two women has been branded “inappropriate” and in “bad taste”. The display on the fro...