UK Advertising

Programmatic TV Is Here! - Ok, So What Does That Mean And Is It Any Good?

Owen Lee | Posted 25.10.2016 | UK Tech
Owen Lee

Expanding on this area of tech and data, when client and 3rd party data is incorporated in addressable and connected buys, questions shall arise over data ownership, privacy, and the legalities naturally surrounding the area

Why I Haven't Left My Home On My Own For Eight Years

Paul King | Posted 26.10.2016 | UK Lifestyle
Paul King

I just haven't had the confidence to learn how to use a white cane. I hate the clicking sound it makes as you go, and I don't want to draw that attention to myself. Instead, Elaine has learned how to guide me - partly through the internet, partly trial and error.

How Can The Advertising Industry Improve Its Image?

Richard Shotton | Posted 19.10.2016 | UK
Richard Shotton

Shamefully, for an industry dedicated to image building, advertising has allowed its own to be sullied. According to our survey students hold estate...

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

How Can Brands Benefit From The Primacy Effect?

Richard Shotton | Posted 05.10.2016 | UK
Richard Shotton

If you had to choose between a vodka that was 'award-winning, refreshing, satisfying, vinegary and weak' or one that was 'weak, vinegary, satisfying, ...

Four Of The Most Valuable Lessons I Learned While Building A Business

James Connelly | Posted 03.10.2016 | UK
James Connelly

From an early age, I knew I'd have my own business. I just wasn't sure what it would be. Traditional schooling wasn't for me. At the time, I just couldn't see the value in learning things that had no place in the real world. The area of a trapezoid? Ask the architect, not me.

'Awful' Government Cycling Safety Advert Accused Of 'Victim Blaming'

The Huffington Post | Louise Ridley | Posted 26.09.2016 | UK

A government advert aimed at preventing crashes between cyclists and lorries has prompted claims of “victim blaming”, with Radio 2 presenter Jerem...

Social Influencers Continue To Jump On The Brand-Wagon

Jason Mander | Posted 22.09.2016 | UK Tech
Jason Mander

The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

Personalised Advertising Embraced By TV Viewers

Paul Davies | Posted 15.09.2016 | UK
Paul Davies

As consumers we're spoiled for choice when it comes to watching TV online -- from the sheer selection of what to watch, to the ways in which we can watch it. Broadcasters have had to adapt to this landscape, and so have advertisers. As a result advertising campaigns are becoming more targeted than ever before. But how do we, as consumers, feel about that?

Would Marketers Rather Fail Conventionally, Than Succeed Unconventionally?

Richard Shotton | Posted 15.09.2016 | UK
Richard Shotton

Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.

XXX School Girls Wanted

Rachel Bell | Posted 09.09.2016 | UK
Rachel Bell

'I've answered phones in enough brothels to know the most common question is always, 'What age is the youngest girl you have?' writes Rachel Moran, a ...

Why Maltesers' Sex-Themed Ad Made A Disabled Woman Cry Happy Tears

The Huffington Post | Natasha Hinde | Posted 08.09.2016 | UK Lifestyle

A woman has shared a poignant post detailing why the new Malteser’s ad - in which a disabled woman reenacts a sexual gesture with a packet of chocol...

What Can Medieval Peasants Teach Us About Marketing effectiveness?

Richard Shotton | Posted 07.09.2016 | UK
Richard Shotton

They did this because they were loss averse: they knew that whilst a surplus of food was favourable, a lack of food was fatal. In fact this attitude to risk has been a facet of human development for so long that evolutionary psychologists think that we're hard wired to be loss averse.

Marketing Should Promote A New Masculinity

Uri Baruchin | Posted 01.09.2016 | UK
Uri Baruchin

Traditional masculinity is driven by the patriarchal authority over women. Consequently, it constructs a toxic masculine ideal that is an inversion of even more oppressive feminine ideals. For example, it oppresses men by telling them they are too flabby and can never be tough enough.

Should Marketing Be More Theatrical?

Richard Shotton | Posted 01.09.2016 | UK
Richard Shotton

The main point is that the wit of an ad is not just a creative issue but also one of media placement. The perception of humour can be boosted through channel selection or implementational tactics.

Model Defends Banned Playboy Lingerie Ad After 'Amateur Porn' Complaint

The Huffington Post | Ellen Wallwork | Posted 01.09.2016 | UK Style

A model has hit back at critics who caused her Playboy lingerie advert to be banned due to its ‘sexual nature’. Simone Holtznagel is outraged the ...

Kenzo World: Finally A Perfume Ad That Is Truly Aspirational

The Huffington Post | Ellen Wallwork | Posted 31.08.2016 | UK Style

Kenzo caught the world off guard with it’s latest perfume advert. Eschewing the usual tropes of soft focus and mood lighting, the advert for Kenzo W...

The Problem With Brand Purpose

Richard Shotton | Posted 26.08.2016 | UK
Richard Shotton

Is it possible that there's a common approach shared by the world's most successful brands? It's not surprising that the most successful brands had performed well financially in previous years. If they hadn't delivered shareholder returns, they wouldn't be in the top 0.1% of brands. It's a circular piece of logic.

Come Back Charlie Chaplin!! - A Guide To Making Great Videos for Facebook

Owen Lee | Posted 19.08.2016 | UK Tech
Owen Lee

The social media giant recently revealing that 85% of video being viewed silently [3] suggests a need to reassess we produce online videos to engage audiences. So what exactly do content creators need to do to ensure they get their message across on Facebook?

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Why Getting Involved In The #MissingType Could Save Lives

The Huffington Post | Poorna Bell | Posted 18.08.2016 | UK Lifestyle

For the second year in a row, major global companies such as Google, Nandos and Tesco are dropping A, O and B from their logos to support the NHS Bloo...

70,000 People Want Sun And Daily Mail Advertisers To Stop 'Funding Hate'

The Huffington Post | Louise Ridley | Posted 16.08.2016 | UK

An online campaign trying to stop advertisers from “funding hate” in three British newspapers has gained 70,000 likes on Facebook in just seven da...

The Danger of Gorging on Advertising Data

Richard Shotton | Posted 12.08.2016 | UK
Richard Shotton

An unbounded enthusiasm for data is dangerous and advertisers should avoid harnessing data merely because it exists. Instead, as much time, energy and effort should be expended in choosing which data sets to ignore as which to use. Advertisers who resist this painful cull, and gorge on data, might end up regretting it.

Why the Curse of Knowledge Makes for Bad Ads

Richard Shotton | Posted 08.08.2016 | UK
Richard Shotton

Think of a song. A simple, well known tune. Now tap out the rhythm on your desk and ask a colleague to guess the name. Easy, right? Well, an experime...