UK Advertising

How Etailers Can at Long Last Capture the Passing Online Customer

Dr. David Patterson | Posted 22.07.2014 | UK Tech
Dr. David Patterson

Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.

The Bum Craze of the Modern World

Liza Bel | Posted 14.07.2014 | UK
Liza Bel

Since the arse-liberating trend began in the 90s, we have become incredibly open-minded about revealing our bottoms, yet extremely prejudiced about how they should look like - size, tan, firmness, roundness... Everybody seems to have a vision of how a perfect bottom should look like - nobody is indifferent.

These Ads Want To Change How We Look At Beauty Forever

The Huffington Post UK | Rachel Moss | Posted 10.07.2014 | UK Lifestyle

Ever wandered around Boots, filling your basket with more make-up, body buffers and miracle creams than you can carry, in the hope that maybe just may...

Potato Salad Kickstarter Project Goes Horribly Wrong

The Huffington Post UK | Thomas Tamblyn | Posted 10.07.2014 | UK Tech

So you know that potato salad guy on Kickstarter? Well he's just totally sold out to advertising and the community is none too pleased. Zack 'Dange...

21st Century Content

Raconteur Media | Posted 09.07.2014 | UK
Raconteur Media

To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.

Why Women Need to Stop Producing and Start Creating

Tracey Follows | Posted 08.07.2014 | UK Lifestyle
Tracey Follows

A former boss of mine had a habit of saying 'women can't tell jokes and women can't do creative'. He was referring to creating advertising ideas, when he said this but he could have meant anything creative, even cooking. Actually, he was including cooking: 'all of the best chefs in the world are men' he would also remind us.

The Three Best Pieces Of Advice I've Ever Received

Martin Nieri | Posted 07.07.2014 | UK
Martin Nieri

On Sunday, The Huffington Post UK turned three. To mark this occasion, the front page carried the three best bits of advice business leaders have ever been given in the pursuit of success. In the same vein, then, I'm sharing the three tips I've distilled from my twenty years working in the advertising and marketing industry...

Maria Sharapova, Sugar, Honey - And Why It Is Not OK to Sell Us Crap

Neil Gibb | Posted 07.07.2014 | UK Lifestyle
Neil Gibb

The stand was a concession for 'Sugarpova', Maria's all new confectionary range aimed at... actually I have no idea who it is aimed at, or why it is in what is otherwise a health food store, but what I can tell you is it sets of a new low for a celebrity endorsement. That it was placed right in front of the door shows the power of celebrity - and I am assuming the celebrity purse - to get in our faces.

Europe: Verify or Die

Donald Hamilton | Posted 03.07.2014 | UK Tech
Donald Hamilton

If ad verification isn't taken seriously, it will be the end of digital advertising as we know it. The industry has to grow and the only way it can is through universal verification that is accepted by the entire ecosystem.

Stop Blaming Advertising for Your Alcohol Abuse

Carrie Armstrong | Posted 02.07.2014 | UK Lifestyle
Carrie Armstrong

The biggest reason we have such a prolific alcohol abuse problem is because we refuse to take responsibility for our own actions. The reason that any attempts at sobriety are so protracted is that we are actively encouraged to lay the blame at everyone else's door but our own.

Gambling Is a Losers Game

Nick Clements | Posted 02.07.2014 | UK Lifestyle
Nick Clements

Since the inception of the National Lottery gambling has rapidly become acceptable and part of our everyday lifestyle. This has spawned a multimillion pound industry, very cleverly dividing us into gender gambling, woman using bingo, men betting on sport.

#LikeAGirl - Why the New Always Ad Is Important

Laura Maw | Posted 30.06.2014 | UK Lifestyle
Laura Maw

Always' quest to boost girls' confidence during puberty is incredibly important in a society which criticises, undervalues and ridicules young women about everything from the natural state of their bodies to their career aspirations. The message is clear: feminising emotional expression and then ridiculing that same femininity is undeniably harmful.

ADCAN - the Cannes-tidote to Commercials Awards

Brydon Gerus | Posted 30.06.2014 | UK
Brydon Gerus

So, once again the lions have returned home in their prides from this year's largest advertising awards festival in France, the Cannes Lions - an event which, in the advertising industry translates to: line your stomachs, update your LinkedIn profile pics and don't forget your sunscreen.

These Kids Prove There's Nothing Sissy About Throwing 'Like A Girl'

The Huffington Post UK | Rachel Moss | Posted 01.07.2014 | UK Lifestyle

If someone told you to run 'like a girl', would you demonstrate a stride to rival that of an athlete or flap your arms about like a deranged chicken? ...

World Cup Nations Could Pay a Penalty for Ignoring Mobile Tech

James Connelly | Posted 26.06.2014 | UK Tech
James Connelly

The most anticipated World Cup in memory is now well underway and it's perhaps the hardest finals to call in terms of predicting the winner. With as many as half of the 32 nations believing they have a genuine chance of glory, any opening to gain even a slight advantage is something to be explored...

The Weird, Wonderful and Inspiring World of the Cannes Advertising Festival

Robert Senior | Posted 25.06.2014 | UK
Robert Senior

I'm just back from the annual weird, wonderful and inspiring world of the Cannes Advertising Festival. Held two weeks after the infinitely more star-studded (but arguably just as ego-fuelled) Film Festival, the, this is the main event for global creativity in advertising and communications...

All the Rage in Cannes: The Return of Valleyspeak, Yo!

Barry Whyte | Posted 24.06.2014 | UK Tech
Barry Whyte

Valleyspeak has made a comeback. But not the LA valley girl dialect that defined the nineties (like, seriously?). In the past week, Silicon Valley has gone gaga about a new instant messaging app / social network that only allows you to communicate with one word: Yo!

There Are Women Issues in Cannes

Carla Buzasi | Posted 21.06.2014 | UK
Carla Buzasi

Say 'Cannes' to the average guy or girl on the street, and they automatically think film festival. However, for the last six days, it has been the media industry clogging up La Croisette - the famous boutique-lined, beach-front boulevard - for the annual Cannes Lions Festival of Creativity. A melting pot of advertising creatives, PR gurus and media moguls this week flew into Cannes to drink their body weight in rosé, shake hands on deals and, if they were really lucky, party with Kim Kardashian. Away from the starry parties, however, the advertising industry is facing many of the same challenges other industries do, starting with the lack of women role models.

Meet the Super Parents!

Rosemary Gorman | Posted 19.06.2014 | UK
Rosemary Gorman

The digital age has taught us all many valuable lessons - but maybe the best one is that when it comes to advertising and planning, we cannot rely on historic positioning and need to stay ahead of ever-shifting dynamics...

Cannes Lions: An Enjoyable Yet Thoroughly Ridiculous Spectacle

Michael Frohlich | Posted 17.06.2014 | UK
Michael Frohlich

It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!

Beyond the Valley: A Field Guide To ShenaniCannes

Jay Sorrels | Posted 16.06.2014 | UK
Jay Sorrels

Cannes. I don't mean the movie thing. I mean the Lions. The Lions are about Creative Directors, clients, agency execs and people that matter all in one place to review, celebrate and learn from each others work.

Narrow Immigration Debate Threatens Depth of London's Diverse Talent Pool

Chris Hirst | Posted 09.06.2014 | UK Politics
Chris Hirst

It's well over 20 years since John Major, then the British Prime Minister, expressed his reverence for a country of "shadows on county cricket grounds, warm beer, invincible green suburbs, dog lovers and old maids bicycling through the morning mist".

Between Two Ferns: Barack Obama's Presidential Step Forward for Politics

Owen Lee | Posted 04.06.2014 | UK Politics
Owen Lee

In a bold effort to win over the American youth to the rejuvenated Healthcare.gov service, renowned cool cat President Barak Obama appeared on the satirical internet chat show series Between 2 Ferns...

Junk Food Games are Nauseating, But Where are the Parents?

Andrew Tipp | Posted 04.06.2014 | UK Tech
Andrew Tipp

Remember Sunny Delight? I do. As a child of the 90s, I loved its playful branding and attention-wrecking sugar rushes. It looked like happiness in a bottle. It tasted like orange juice as imagined by peddlers of Ritalin.

Data: As With Most Things, It's Not What You've Got, It Is How You Use It

Donald Hamilton | Posted 03.06.2014 | UK Tech
Donald Hamilton

Usable customer insight from every touch-point will allow a business to reduce churn, increase satisfaction and grow revenues. Customer retention budget should be used in tandem with acquisition budgets to ensure that the customers being generated are the ones that you want to retain and supply your business with great long-term value.