UK Advertising

Sony Lodges Patent Request for Interactive TV Ads

Wayne Beynon | Posted 10.12.2014 | UK Tech
Wayne Beynon

Through the use of motion capture and voice recognition technology, Sony hope to make advertising on television interactive and 'playable.' One such example in their patent proposal is a suggested advert for McDonalds, in which the user is prompted to say the word 'McDonalds' before the ad will disappear and viewing can resume.

Sainsbury's Ad Becomes Surprising Hit With Schools

Megan Brownrigg | Posted 05.12.2014 | UK Universities & Education
Megan Brownrigg

Many teachers around the country are using the Sainsbury's Christmas Truce advert as a learning resource for WW1 commemorations.

This Year In Eight Amazing Online Moments

The Huffington Post UK | Posted 05.12.2014 | UK

Ellen DeGeneres's Oscar selfie, Greenpeace's Lego protest video and images of the Tower of London poppies installation lead in The C Word list 201...

Can We Find the True Meaning of Christmas in a Penguin?

David Hall | Posted 04.12.2014 | UK
David Hall

Much as I relish the creativity of many of their efforts, I feel that this trend tells a worrying story both about the faltering attempts of business to redefine its place in the world and about our own need to grasp at almost anything to create meaning in our lives. In my book, we could do with rather more powerful stories at Christmas time. Any ideas?

This Sandwich Chain Has Made An Entire Advert 'Apologising' To Pepsi..

The Huffington Post UK | Louise Ridley | Posted 04.12.2014 | UK

United States fast food restaurant Arby's made a commercial deal to feature Pepsi in its adverts twice a year... but apparently 'forgot' to make one o...

So It Turns Out Black Friday Is Actually Bullsh*t...

The Huffington Post UK | Louise Ridley | Posted 02.12.2014 | UK

Cards Against Humanity set out to prove that Black Friday is 'bullshit' last week - by selling actual boxes of cow faeces. The makers of the phenom...

We're Not American, So We Should Stop Calling It Black Friday!

Edward Adoo | Posted 01.12.2014 | UK Entertainment
Edward Adoo

It happens once a year, towards the end of November and has reared it's ugly head again. Black Friday depicts society in a vulnerable and selfish state. Yet we are all victims of it's success by flocking to the sales, hoping to pick up a bargain and will do anything to scoop the best deal by acquiring a state of the art plasma TV, fridge or pair of headphones.

Banned Health Lottery Advert Tried To Convince People To Spend £320

The Huffington Post UK/PA | Louise Ridley | Posted 26.11.2014 | UK

A Health Lottery TV advert has been banned after a watchdog said it could cause "financial, social or emotional harm" by encouraging viewers to sign u...

Using One Million War Dead To Hock Groceries? Merry Sainsbury's Christmas Everyone

Shaughan Dolan | Posted 14.11.2014 | UK
Shaughan Dolan

The World War One Centenary is a time to reflect one of the biggest wastes of human lives in the 20th Century. Why it happened, the lives it destroyed and how future wars can be averted are important lessons for our age. The ceramic poppies at the tower of London - 888,246 of them, each representing an extinguished human life - formed the centre of many moving tributes across the country.

The Penguin That Stole Christmas

Jon Bird | Posted 14.11.2014 | UK
Jon Bird

Forget the Grinch stealing Christmas. This year, it is a cute little penguin called Monty that not only steals the show, but also the hearts and minds of the UK populace (and softies everywhere). British department store John Lewis has done it again, with a £1 million commercial (US$ 1.5m) that tells the story of a boy and his penguin pal, on the search for a flippered mate.

Does Your Company Make You Happy?

Vicky Bullen | Posted 13.11.2014 | UK Lifestyle
Vicky Bullen

There has been a lot written about happiness in the workplace recently - what it does for efficiencies, productivity, staff retention and loyalty. So I am not being entirely altruistic. I think if I succeed in creating a happy company I will probably deliver against the 'harder' objectives I get set every year far more easily.

Sainsbury's Christmas Advert Is An Unexpected War Epic

The Huffington Post UK | Louise Ridley | Posted 13.11.2014 | UK

Sainsbury's has recreated one of the most famous moments from World War One in its 2014 Christmas advert, which is a tie-up with armed forces charity ...

This Woman Is Doing Something Not Seen In A TV Ad For 49 Years

The Huffington Post UK | Louise Ridley | Posted 10.11.2014 | UK

The first advert to show people smoking for nearly 50 years are airing air on British television today. A commercial for e-cigarette brand VIP will...

Why Beat's Campaign to Raise Awareness of Men's Eating Disorders Is... Balls

Sam Thomas | Posted 07.11.2014 | UK Lifestyle
Sam Thomas

The controversial video aims to encourage men with eating disorders to seek help by showing a young man vomiting up his testicles in a pub. We believe that the campaign is misguided, inept, and offensive.

John Lewis Will Make Millions From Your Tears This Christmas, But That's OK

Louise Ridley | Posted 01.12.2014 | UK
Louise Ridley

You could argue, then, that we should stop crying at John Lewis ads in protest, because the soppy music, the cute critters, the clever promotion and the merchandise are all a cunning plan to claw our money out of our pockets via our teary eye sockets. But try not to be so cynical.

The Sun Offered A Page 3 Girl As A Prize And It Did Not Go Down Well

The Huffington Post UK | Louise Ridley | Posted 05.11.2014 | UK

An advert for The Sun newspaper has been banned for being "sexist, offensive and socially irresponsible" after it offered a date with a topless Page 3...

How Much Photoshopping Actually Goes Into A Beauty Ad?

The Huffington Post UK | Natasha Hinde | Posted 30.10.2014 | UK Lifestyle

Ever wondered how much editing actually takes place before a beauty advert reaches your TV screen? Well, now you can experience how much photoshopp...

This Victoria's Secret Advert Is Really Pissing People Off

The Huffington Post UK | Brogan Driscoll | Posted 27.10.2014 | UK Lifestyle

An online petition is calling for Victoria's Secret to rethink an 'irresponsible' new product launch for their 'The Perfect Body' underwear range. ...

Seeing the World a Woman's Way

Tracey Follows | Posted 27.10.2014 | UK Lifestyle
Tracey Follows

Time and again, the creative industries have tried to encourage more women to join but nothing sticks because there are, in all honesty, deep-rooted institutional factors repelling them. Charity has three practical steps she suggests can help:

How an Advertising Agency Could Help Defeat Islamic State

Hugh Salmon | Posted 16.12.2014 | UK Politics
Hugh Salmon

On 4 October, Lord Dannatt, who was introduced as a former 'Chief of The General Staff and Head of the Army for several years and knows the Middle Eas...

Airline's Epic Six Hour Advert Will Bore You Into Flying With Them

The Huffington Post UK | Louise Ridley | Posted 16.10.2014 | UK

This is the most boring advert ever. In fact, at nearly 6-hours long, it's also the longest. The weird thing is, while the epic piece is supposed t...

The Great Advertising Shift

Nathalie Gaveau | Posted 13.12.2014 | UK Tech
Nathalie Gaveau

Why are more and more brands essentially becoming media owners and content generators? Content allows them to build direct relationships with their customers and then buy into the brand's ethos and become brand ambassadors.

Why Yahoo's Investment in Snapchat Is a Smart Move for Both Parties

Jason Mander | Posted 10.12.2014 | UK Tech
Jason Mander

Having famously spurned offers from Facebook and Google, rumor has it that Snapchat is finally about to succumb to one of its many suitors - with Yahoo expected to make a cash injection which values the company at $10 billion.

Why Not Add Nicotine to Cornflakes? It Would Boost the Economy

Andrew Cunningham | Posted 09.12.2014 | UK Lifestyle
Andrew Cunningham

Advertising addictive chemicals is an oddity. There are few products out there that are licensed and taxed and advertised that are specifically designed to inhibit the users ability to control themselves. Apart from alcohol of course but hey.

Here's Why New York Has the Talent and the Attitude to Succeed in Mobile

James Connelly | Posted 08.12.2014 | UK Tech
James Connelly

Firstly, it has the attitude, plus an enviable diversity of culture which is delivering its own unique and particular breed of new mobile apps. We're already working with a couple of home grown New York apps businesses such as Gilt, the designer sales shopping app.