However, the reality is, we might all be talking about it, but when it comes to harnessing the power of data in the DOOH environment, good examples are still relatively light on the ground. Most campaigns remain one-dimensional, few have leveraged brand owned data or used different datasets to target different touch points during the customer journey.
This has been a year where misogyny has quite literally trumped empathy. In the United States, the presidential election was won by what Badger simply describes as an "Objectifier in Chief"; leaked audio of Donald Trump casually talking about assaulting women didn't end up hurting his presidential campaign one bit.
The triumphant victories this year of the Brexiteers and Donald Trump has made one thing loud and clear. The nation state is far from dead. Predicted as a soon-to-be endangered species, it has made a glorified return in 2016, returning stronger than ever. The message from both sides of the Atlantic is: shut up shop, protect your own people and don't allow the 'other' in.