UK Advertising

Colonoscopy To Be Performed Live On TV In Cancer Awareness Advert

The Huffington Post | Brogan Driscoll | Posted 16.01.2017 | UK Lifestyle

A colonoscopy will be performed live on Channel 4 in a bid to raise awareness of bowel cancer. The advert will broadcast a colonoscopy - where a thin,...

Since When Did Skinny Equal Healthy?

Jen Faulkner | Posted 12.01.2017 | UK Lifestyle
Jen Faulkner

If you are doing Dry January or are giving up refined sugar then I applaud you, but please do it for your health, and don't for one minute think you'll be happier if and when you are skinny. It doesn't work like that.

This Anti-Smoking Advert Coughs When Smokers Walk Past

The Huffington Post | Rachel Moss | Posted 12.01.2017 | UK Lifestyle

A digital billboard is encouraging smokers to quit by coughing every time someone walks past with a lit cigarette. The advert, created by Swedish phar...

Brands Must Lead The Way In Helping Kids Eat Healthier Food

Zaid Al-Zaidy | Posted 10.01.2017 | UK Lifestyle
Zaid Al-Zaidy

Kids need to know that the closer a product is to nature, the healthier it is for them. Perhaps the industry could come up with a kid-friendly kite mark showing clearly just how near or how far from containing only natural, healthy ingredients the product is.

Maltesers Unveil Braille Advert With A Humorous Hidden Message

The Huffington Post | Natasha Hinde | Posted 06.01.2017 | UK Lifestyle

Maltesers has been praised for an ‘innovative’ advertisement which sees its round chocolates fashioned into braille text on a bus stop poster. T...

Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

Neil Morris | Posted 05.01.2017 | UK Tech
Neil Morris

However, the reality is, we might all be talking about it, but when it comes to harnessing the power of data in the DOOH environment, good examples are still relatively light on the ground. Most campaigns remain one-dimensional, few have leveraged brand owned data or used different datasets to target different touch points during the customer journey.

Cancer Survivor Bares Double Mastectomy Scars In Powerful Equinox Gym Ad

The Huffington Post | Brogan Driscoll | Posted 06.01.2017 | UK Lifestyle

A cancer survivor has stolen the show in luxury gym Equinox’s bold January ad campaign for baring her mastectomy scars. Samantha Paige, a 41-year-o...

#WomenNotObjects: How Advertisers Can Help Put A Stop To Rape Culture In 2017

Philip Ellis | Posted 28.12.2016 | UK Lifestyle
Philip Ellis

This has been a year where misogyny has quite literally trumped empathy. In the United States, the presidential election was won by what Badger simply describes as an "Objectifier in Chief"; leaked audio of Donald Trump casually talking about assaulting women didn't end up hurting his presidential campaign one bit.

We Must Remember That Voters Are Customers Too

Vicky Bullen | Posted 22.12.2016 | UK Politics
Vicky Bullen

As the dust settles on a turbulent year, and counter-intuitive outcomes become the new normal, the reasons and ramifications of a Brexit vote and Trum...

Thomas Cook's Inclusive Christmas Advert Features Same-Sex Parents And Gay Kiss

The Huffington Post | Brogan Driscoll | Posted 22.12.2016 | UK Lifestyle

Another day, another Christmas advert - and this year’s selection is more inclusive than ever. Earlier this month, Sainsbury’s Christmas advert wa...

Why Our Tech Giants Must Save Globalisation

Mike Alhadeff | Posted 20.12.2016 | UK Tech
Mike Alhadeff

The triumphant victories this year of the Brexiteers and Donald Trump has made one thing loud and clear. The nation state is far from dead. Predicted as a soon-to-be endangered species, it has made a glorified return in 2016, returning stronger than ever. The message from both sides of the Atlantic is: shut up shop, protect your own people and don't allow the 'other' in.

Powerful Photo Project Aims To Diversify 'White-Washed' Christmas In Britain

The Huffington Post | Brogan Driscoll | Posted 16.12.2016 | UK Lifestyle

At Christmas time we are inundated with images of happy families enjoying the festivities, and chances are they will often be white. But no we’re no...

Emotional Loyalty Is For Life, Not Just For Christmas

Edwina Dunn | Posted 14.12.2016 | UK
Edwina Dunn

It's that time of year again: whether you've fallen for John Lewis' bouncing Buster the Boxer, have been captivated by Burberry's cinematic biopic, or...

Someone Thought This Was An Appropriate Advert For A Student Housing Office

SWNS | Rachel Moss | Posted 14.12.2016 | UK Lifestyle

A letting company advert showing the nearly bare bums of two women has been branded “inappropriate” and in “bad taste”. The display on the fro...

Smarterphones - Looking Beyond Just Apps

Scott Curtis | Posted 14.12.2016 | UK Tech
Scott Curtis

Recently, we undertook research looking at the mobile app habits of UK consumers. Overall the results showed that we're a fickle bunch. We have favourite apps and we like to stick with them. Getting into this list is tough, but that doesn't stop us flirting with alternatives..

Echo Chambers And Empathy Gaps

Neil Simpson | Posted 12.12.2016 | UK
Neil Simpson

Smart advertisers know that they lead lives which are often radically different from the average American consumer. They tend to be better educated,...

Greatest Gifts

Caragh Little | Posted 09.12.2016 | UK Lifestyle
Caragh Little

Maybe I need to forget about the artificial construct and endless to-do lists of 'the festive season' - constructed piece by piece to generate the best income of the year - and focus on the glimmers of light Christmas brings to dark months and bleak times.

Can Brands Break Us Out Of The Filter Bubble?

Yelena Gaufman | Posted 09.12.2016 | UK
Yelena Gaufman

Everyone loves to be acknowledged and validated - theories of psychological development show that this is how children assimilate a sense of self and develop into healthy, socially-functioning adults.

10 Years Of Branded Games: From Flash To The Future

Sander van der Vegte | Posted 09.12.2016 | UK Tech
Sander van der Vegte

MediaMonks Games unlocked its own achievement this November, as the most playful proposition in the global creative production company celebrated turning ten. During this time the industry has gone through its own transformation.

People Are Sobbing At This Xmas Advert Of A Polish Granddad Learning English

The Huffington Post | Brogan Driscoll | Posted 09.12.2016 | UK Lifestyle

A Christmas advert about an elderly Polish man learning English is touching hearts around the world. The advert, from online auction website Allegro, ...

Realism Or Fantasy - What Is More Emotive In Advertising?

Rich Hill | Posted 30.11.2016 | UK
Rich Hill

2016 has been a strange year. We've lost some of the world's most brilliant minds and we've also seen two of the biggest upsets in modern politics - t...

Post-Trump, Diversity Is More Important Than Ever

Robyn Lange | Posted 29.11.2016 | UK
Robyn Lange

The political and social turbulence of Britain voting itself out of the EU, in part due to anti-immigration sentiment, and Donald Trump becoming Presi...

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

Television Isn't Dead, It's In Rude Health

Mark Lund | Posted 14.11.2016 | UK Tech
Mark Lund

TV certainly can't be complacent or ossified. To continue as a brand's best partner it must continue to change and work in harmony with its so-called rivals in online, social and digital. We'll all be much healthier for that.

Sainsbury's Xmas Advert Praised For Reflecting Modern British Families

The Huffington Post | Brogan Driscoll | Posted 14.11.2016 | UK Parents

Sainsbury’s has unveiled its Christmas advert, with many claiming the ad has beaten festival rival John Lewis at its own game. Apart from featuring ...