UK Advertising

Realism Or Fantasy - What Is More Emotive In Advertising?

Rich Hill | Posted 30.11.2016 | UK
Rich Hill

2016 has been a strange year. We've lost some of the world's most brilliant minds and we've also seen two of the biggest upsets in modern politics - t...

Post-Trump, Diversity Is More Important Than Ever

Robyn Lange | Posted 29.11.2016 | UK
Robyn Lange

The political and social turbulence of Britain voting itself out of the EU, in part due to anti-immigration sentiment, and Donald Trump becoming Presi...

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

Television Isn't Dead, It's In Rude Health

Mark Lund | Posted 14.11.2016 | UK Tech
Mark Lund

TV certainly can't be complacent or ossified. To continue as a brand's best partner it must continue to change and work in harmony with its so-called rivals in online, social and digital. We'll all be much healthier for that.

Sainsbury's Xmas Advert Praised For Reflecting Modern British Families

The Huffington Post | Brogan Driscoll | Posted 14.11.2016 | UK Parents

Sainsbury’s has unveiled its Christmas advert, with many claiming the ad has beaten festival rival John Lewis at its own game. Apart from featuring ...

Sainsbury's Christmas Advert Might Have Just Beat John Lewis

The Huffington Post | George Bowden | Posted 14.11.2016 | UK

Sainsbury’s has dedicated its Christmas advert to raising money for Great Ormond Street Hospital as the retail giant attempts to take the festive cr...

Gary Lineker Confirms Talks With Walkers Over Advertising In The Sun

The Huffington Post | George Bowden | Posted 11.11.2016 | UK

Gary Lineker has suggested Walkers Crisps should end its relationship with The Sun after a spat with the tabloid media over the portrayal of child ref...

Listen Up, Ad Industry - A Boy In A Dress Isn't Revolutionary

Jonathan Davies | Posted 11.11.2016 | UK Entertainment
Jonathan Davies

But is a little boy in a dress really revolutionary? I don't think so. Children aren't born with any preconceptions about what is and isn't socially 'acceptable' - all they want to do is learn about the world around them through play.

Why Advertising Is A Low-Risk Investment

Richard Shotton | Posted 10.11.2016 | UK
Richard Shotton

On the morning of 27 February 1967 Robert Zajonc's attention was caught by a puzzling story in the Corvallis Gazette-Times. The article reported that:...

These John Lewis Ad Alternatives Might Even Be Better Than The Real Thing

The Huffington Post | Sarah Harris1 | Posted 10.11.2016 | UK Comedy

While many Brits were on Wednesday busy expressing their gratitude to John Lewis for the joy its Christmas advert brought to them - others more amusi...

Turns Out The John Lewis Christmas Ad Was Just What We Needed

The Huffington Post | Sarah Harris1 | Posted 10.11.2016 | UK

It’s been a rough old year but it seems the John Lewis Christmas advert has gone some way to making up for it with viewers describing it as “brill...

10 Behind-The-Scenes Secrets From The John Lewis Christmas Ad

The Huffington Post | Sophie Gallagher | Posted 10.11.2016 | UK Lifestyle

Donald Trump might have won the election, but do not fear because the John Lewis christmas advert has arrived just in time to save national morale fro...

Please, John Lewis. We're Relying On Your Advert To Let Us Forget What Happened In 2016

The Huffington Post | George Bowden | Posted 10.11.2016 | UK

For many, 2016 hasn’t been the easiest of years to live through. Bowie. Brexit. Trump. So it is perhaps for these reasons that and this year’s Joh...

Why We Hired The 18-Year-Old Behind That Spoof John Lewis Advert

Sophie Raine | Posted 08.11.2016 | UK
Sophie Raine

In an increasingly competitive landscape, the creative industry needs to adopt a more inclusive mindset, otherwise they run the risk of not discovering the stars of tomorrow. Nick's story highlights a need for agencies to rethink their recruitment strategy.

Argos Just Beat John Lewis By Launching Its Christmas Ad Early

The Huffington Post | George Bowden | Posted 04.11.2016 | UK

Argos has beaten John Lewis to become the first major brand to launch its Christmas advertising campaign this year. The catalogue and digital retailer...

Programmatic TV Is Here! - Ok, So What Does That Mean And Is It Any Good?

Owen Lee | Posted 25.10.2016 | UK Tech
Owen Lee

Expanding on this area of tech and data, when client and 3rd party data is incorporated in addressable and connected buys, questions shall arise over data ownership, privacy, and the legalities naturally surrounding the area

Why I Haven't Left My Home On My Own For Eight Years

Paul King | Posted 26.10.2016 | UK Lifestyle
Paul King

I just haven't had the confidence to learn how to use a white cane. I hate the clicking sound it makes as you go, and I don't want to draw that attention to myself. Instead, Elaine has learned how to guide me - partly through the internet, partly trial and error.

How Can The Advertising Industry Improve Its Image?

Richard Shotton | Posted 19.10.2016 | UK
Richard Shotton

Shamefully, for an industry dedicated to image building, advertising has allowed its own to be sullied. According to our survey students hold estate...

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

How Can Brands Benefit From The Primacy Effect?

Richard Shotton | Posted 05.10.2016 | UK
Richard Shotton

If you had to choose between a vodka that was 'award-winning, refreshing, satisfying, vinegary and weak' or one that was 'weak, vinegary, satisfying, ...

Four Of The Most Valuable Lessons I Learned While Building A Business

James Connelly | Posted 03.10.2016 | UK
James Connelly

From an early age, I knew I'd have my own business. I just wasn't sure what it would be. Traditional schooling wasn't for me. At the time, I just couldn't see the value in learning things that had no place in the real world. The area of a trapezoid? Ask the architect, not me.

'Awful' Government Cycling Safety Advert Accused Of 'Victim Blaming'

The Huffington Post | Louise Ridley | Posted 26.09.2016 | UK

A government advert aimed at preventing crashes between cyclists and lorries has prompted claims of “victim blaming”, with Radio 2 presenter Jerem...

Social Influencers Continue To Jump On The Brand-Wagon

Jason Mander | Posted 22.09.2016 | UK Tech
Jason Mander

The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

Personalised Advertising Embraced By TV Viewers

Paul Davies | Posted 15.09.2016 | UK
Paul Davies

As consumers we're spoiled for choice when it comes to watching TV online -- from the sheer selection of what to watch, to the ways in which we can watch it. Broadcasters have had to adapt to this landscape, and so have advertisers. As a result advertising campaigns are becoming more targeted than ever before. But how do we, as consumers, feel about that?