The idea of an advertising industry cycling competition would have been a laughable notion five years ago. Yet when we put the call out for entrants for the inaugural Adland Cycling Championship we were inundated with entrants from from across the industry keen to swap their Paul Smith suits for lycra and show us who has the fastest lap in media.
This year I'm involved in two panels at Advertising Week Europe. On Tuesday, I join MediaCom, Lady Geek and the FA on the YouTube stage to discuss how diversity is a powerful formula for success. On Wednesday, I'll be discussing leadership in the face of relentless change alongside Ad Age, MediaCom, Sky Media, ZenithOptimedia and TIME Inc.
Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.
You would have thought that a business that already has two Ks as its name would have some sort of guideline that clearly states no K word should ever be tagged on the end for marketing purposes. But no, the event went ahead named as KKK Wednesdays to the point of extensive local advertising and in the end the Hull branch had to issue an apology...