UK Advertising

Come Back Charlie Chaplin!! - A Guide To Making Great Videos for Facebook

Owen Lee | Posted 19.08.2016 | UK Tech
Owen Lee

The social media giant recently revealing that 85% of video being viewed silently [3] suggests a need to reassess we produce online videos to engage audiences. So what exactly do content creators need to do to ensure they get their message across on Facebook?

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Why Getting Involved In The #MissingType Could Save Lives

The Huffington Post | Poorna Bell | Posted 18.08.2016 | UK Lifestyle

For the second year in a row, major global companies such as Google, Nandos and Tesco are dropping A, O and B from their logos to support the NHS Bloo...

70,000 People Want Sun And Daily Mail Advertisers To Stop 'Funding Hate'

The Huffington Post | Louise Ridley | Posted 16.08.2016 | UK

An online campaign trying to stop advertisers from “funding hate” in three British newspapers has gained 70,000 likes on Facebook in just seven da...

The Danger of Gorging on Advertising Data

Richard Shotton | Posted 12.08.2016 | UK
Richard Shotton

An unbounded enthusiasm for data is dangerous and advertisers should avoid harnessing data merely because it exists. Instead, as much time, energy and effort should be expended in choosing which data sets to ignore as which to use. Advertisers who resist this painful cull, and gorge on data, might end up regretting it.

Why the Curse of Knowledge Makes for Bad Ads

Richard Shotton | Posted 08.08.2016 | UK
Richard Shotton

Think of a song. A simple, well known tune. Now tap out the rhythm on your desk and ask a colleague to guess the name. Easy, right? Well, an experime...

Mad Men? Alive and Well and Still Maddenignly Sexist

Fiona Hotston Moore | Posted 08.08.2016 | UK
Fiona Hotston Moore

So, gender prejudice in the workplace is dead? I think not, if the off-message comments of advertising agency head Kevin Roberts are a guide. It's actually a pesky virus that just got smarter.

'Misogynistic' Sprite Advert Pulled After Major Backlash

The Huffington Post | Natasha Hinde | Posted 04.08.2016 | UK Lifestyle

A “sexist” Sprite advert has been pulled after prompting a major public backlash. The ad, which was spotted on the website Joe.ie, was part of the...

The Ad Executive Who Said Gender Debate Was 'F***ing Over' Has Resigned

The Huffington Post | Louise Ridley | Posted 03.08.2016 | UK

Kevin Roberts, the advertising executive slammed for suggesting women do not have “vertical ambition”, has resigned from Saatchi and Saatchi and w...

Top Ad Executive Told To Go On Leave For Comments On Women Workers

The Huffington Post | Aubrey Allegretti | Posted 31.07.2016 | UK

The executive chairman of advertising agency Saatchi and Saatchi has been told to go on leave after suggesting women do not have “vertical ambition...

Why Facebook Removed These Inclusive Lingerie Ads

The Huffington Post | Rosy Cherrington | Posted 28.07.2016 | UK Style

Curvy Kate has won a battle against Facebook to prove their inclusive lingerie campaign - featuring transgender and plus size models - isn’t promoti...

What Can Brands Learn From the Design of Casinos?

Richard Shotton | Posted 26.07.2016 | UK
Richard Shotton

Which company has the most successful in-store customer experience? Apple, with its beautifully minimalist stores? John Lewis, with their renowned cu...

My Loose Theory of Too Much Information: Value of Trust Goes Up

Dr Johnny Ryan | Posted 15.07.2016 | UK Tech
Dr Johnny Ryan

Adblocking and publisher responses to it sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market.

Cinema Remains a Strong Ticket in an Uncertain World

Tom Linay | Posted 14.07.2016 | UK Entertainment
Tom Linay

No matter how crazy the outside world might seem to be, the sanctity of the cinema always provides a refuge. It has been much needed this past month and I expect it will continue to be for the foreseeable future. It helps that the content on screen has been strong this year too, and what initially seemed like a tricky year admissions wise, has so far offered pleasant surprises at regular intervals.

Aldi Has Had Multiple Food Ads Banned For Being 'Unfair'

The Huffington Post | Louise Ridley | Posted 29.06.2016 | UK

Three ads for Aldi claiming customers could make significant savings compared with the “big four” supermarkets have been banned for being unfair a...

Now It's All For Your Entertainment

Mark Eaves | Posted 22.06.2016 | UK Entertainment
Mark Eaves

In the same way that caterpillars want to be butterflies, good advertising aspires to be entertainment. That scroll-stopping, pupil-dilating, synapse-firing quality that things you genuinely choose to spend time with possess. Mostly, UK advertising fails at this.

JC Penney Teaches All Fashion Brands A Lesson About Self-Love

The Huffington Post | Sophie Gallagher | Posted 20.06.2016 | UK Style

Fashion brands could stand to learn a thing or two about promoting body confidence from JC Penney's latest advert. The American department store relea...

What Modern Brands Can Learn From the Victorians

Richard Shotton | Posted 20.06.2016 | UK
Richard Shotton

If you had been strolling through Leicester on a crisp winter's day in 1881, you might have spotted a strange sight: an elephant lumbering down the high street harnessed to a giant wheel of cheese.

Block-Off!

Richard Armstrong | Posted 15.06.2016 | UK
Richard Armstrong

Last week, Mary Meeker released the 2016 Internet Trends Report - a goliath of information, insights and all-round fantastic (and unsettling) findings...

'Body-Shaming' Adverts To Be Banned From London Underground

The Huffington Post | Brogan Driscoll | Posted 13.06.2016 | UK Lifestyle

Adverts that create body confidence issues are to be banned from London Underground, the Mayor of London has announced. Starting next month, Transport...

Lacklustre Remain Campaign Gives Leave a Terrifying Legitimacy

Ed Owen | Posted 10.06.2016 | UK Politics
Ed Owen

I'm voting remain, and I think anyone voting to leave is a moron (that's A MORON). The arguments to remain have been comprehensively won. Yet vote leave has significant, I would say terrifying, momentum. Why is this?

Do Ad Agencies Discriminate When Hiring?

Richard Shotton | Posted 09.06.2016 | UK
Richard Shotton

Imagine you had two applicants for a graduate vacancy. Both are well-qualified, with strong academic credentials, plenty of work experience and a passion for advertising. How would you choose between them?

TV Ad Travesty - Can You Spot Yourself in the Three Minute Ad Break?

Jennifer Evans | Posted 06.06.2016 | UK
Jennifer Evans

My blog this month has involved a small amount of research on my part following my ever growing irritation at the lack of diversity depicted in TV ads. This irritation has grown to the point where certain adverts evoke a barrage of non-repeatable words and a rise in my blood pressure.

Of Mice and Mood - How Brands Can Benefit From Mood Advertising

Richard Shotton | Posted 26.05.2016 | UK
Richard Shotton

Websites regularly gather insights by monitoring what customers click on. But now they can judge our emotions from how we move our mouse.

The Pursuit of Purpose and the Bono Problem

Neil Simpson | Posted 18.05.2016 | UK
Neil Simpson

"You can't predict destiny, that's the beauty" sounds like a cross between a line from a John Lennon song and a pre-battle speech from Braveheart. It'...