Decades of experience and leadership is not enough today to engender trust in a brand. People are looking for honesty and transparency from brands. With information and opinion only a click away it is much easier for consumers to feel that the wool is being pulled over their eyes. McDonalds acknowledged this and success has come their way.
It wouldn't be Christmas without ads for everything including food, furniture, perfume, toys, Coca-Cola, John Lewis and, of course, the Church of England. Even though we forget between Christmases, the Church of England has a long history of festive ad campaigns and this year's ad is a classic PR stunt.
Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.