The 11th Advertising Week in New York has seen some serious star power at large and the synergy between advertising, film and cinema, is great to see.
Earlier this year an attorney based in Savannah, Georgia produced what has to rank as one of the most cost effective commercials of all time. Originally broadcast on his local TV station during the Superbowl, Jamie Casino's ad went viral overnight and became a global sensation. It's easy to see why.
The fields of technology, digital marketing and web design are still male-heavy. Advertising, too. It is estimated that women control 80 per cent of the purchasing power, yet only 3 per cent of Creative Directors are women, meaning that consciously or not, agencies continue to market almost exclusively to men.
Gone are the notions, in this country at least, of individuals with Trisomy 21, as it is also known, not being worthy of lovely clothes, of having to wear hard-wearing institution garments, of shameful regulation haircuts, of being 'put away and forgotten' as they were segregated from society in institutions.