UK Advertising

Using One Million War Dead To Hock Groceries? Merry Sainsbury's Christmas Everyone

Shaughan Dolan | Posted 14.11.2014 | UK
Shaughan Dolan

The World War One Centenary is a time to reflect one of the biggest wastes of human lives in the 20th Century. Why it happened, the lives it destroyed and how future wars can be averted are important lessons for our age. The ceramic poppies at the tower of London - 888,246 of them, each representing an extinguished human life - formed the centre of many moving tributes across the country.

The Penguin That Stole Christmas

Jon Bird | Posted 14.11.2014 | UK
Jon Bird

Forget the Grinch stealing Christmas. This year, it is a cute little penguin called Monty that not only steals the show, but also the hearts and minds of the UK populace (and softies everywhere). British department store John Lewis has done it again, with a £1 million commercial (US$ 1.5m) that tells the story of a boy and his penguin pal, on the search for a flippered mate.

Does Your Company Make You Happy?

Vicky Bullen | Posted 13.11.2014 | UK Lifestyle
Vicky Bullen

There has been a lot written about happiness in the workplace recently - what it does for efficiencies, productivity, staff retention and loyalty. So I am not being entirely altruistic. I think if I succeed in creating a happy company I will probably deliver against the 'harder' objectives I get set every year far more easily.

Sainsbury's Christmas Advert Is An Unexpected War Epic

The Huffington Post UK | Louise Ridley | Posted 13.11.2014 | UK

Sainsbury's has recreated one of the most famous moments from World War One in its 2014 Christmas advert, which is a tie-up with armed forces charity ...

This Woman Is Doing Something Not Seen In A TV Ad For 49 Years

The Huffington Post UK | Louise Ridley | Posted 10.11.2014 | UK

The first advert to show people smoking for nearly 50 years are airing air on British television today. A commercial for e-cigarette brand VIP will...

Why Beat's Campaign to Raise Awareness of Men's Eating Disorders Is... Balls

Sam Thomas | Posted 07.11.2014 | UK Lifestyle
Sam Thomas

The controversial video aims to encourage men with eating disorders to seek help by showing a young man vomiting up his testicles in a pub. We believe that the campaign is misguided, inept, and offensive.

John Lewis Will Make Millions From Your Tears This Christmas, But That's OK

Louise Ridley | Posted 06.11.2014 | UK
Louise Ridley

You could argue, then, that we should stop crying at John Lewis ads in protest, because the soppy music, the cute critters, the clever promotion and the merchandise are all a cunning plan to claw our money out of our pockets via our teary eye sockets. But try not to be so cynical.

The Sun Offered A Page 3 Girl As A Prize And It Did Not Go Down Well

The Huffington Post UK | Louise Ridley | Posted 05.11.2014 | UK

An advert for The Sun newspaper has been banned for being "sexist, offensive and socially irresponsible" after it offered a date with a topless Page 3...

How Much Photoshopping Actually Goes Into A Beauty Ad?

The Huffington Post UK | Natasha Hinde | Posted 30.10.2014 | UK Lifestyle

Ever wondered how much editing actually takes place before a beauty advert reaches your TV screen? Well, now you can experience how much photoshopp...

This Victoria's Secret Advert Is Really Pissing People Off

The Huffington Post UK | Brogan Driscoll | Posted 27.10.2014 | UK Lifestyle

An online petition is calling for Victoria's Secret to rethink an 'irresponsible' new product launch for their 'The Perfect Body' underwear range. ...

Seeing the World a Woman's Way

Tracey Follows | Posted 27.10.2014 | UK Lifestyle
Tracey Follows

Time and again, the creative industries have tried to encourage more women to join but nothing sticks because there are, in all honesty, deep-rooted institutional factors repelling them. Charity has three practical steps she suggests can help:

How an Advertising Agency Could Help Defeat Islamic State

Hugh Salmon | Posted 17.10.2014 | UK Politics
Hugh Salmon

On 4 October, Lord Dannatt, who was introduced as a former 'Chief of The General Staff and Head of the Army for several years and knows the Middle Eas...

Airline's Epic Six Hour Advert Will Bore You Into Flying With Them

The Huffington Post UK | Louise Ridley | Posted 16.10.2014 | UK

This is the most boring advert ever. In fact, at nearly 6-hours long, it's also the longest. The weird thing is, while the epic piece is supposed t...

The Great Advertising Shift

Nathalie Gaveau | Posted 16.10.2014 | UK Tech
Nathalie Gaveau

Why are more and more brands essentially becoming media owners and content generators? Content allows them to build direct relationships with their customers and then buy into the brand's ethos and become brand ambassadors.

Why Yahoo's Investment in Snapchat Is a Smart Move for Both Parties

Jason Mander | Posted 13.10.2014 | UK Tech
Jason Mander

Having famously spurned offers from Facebook and Google, rumor has it that Snapchat is finally about to succumb to one of its many suitors - with Yahoo expected to make a cash injection which values the company at $10 billion.

Why Not Add Nicotine to Cornflakes? It Would Boost the Economy

Andrew Cunningham | Posted 10.10.2014 | UK Lifestyle
Andrew Cunningham

Advertising addictive chemicals is an oddity. There are few products out there that are licensed and taxed and advertised that are specifically designed to inhibit the users ability to control themselves. Apart from alcohol of course but hey.

Here's Why New York Has the Talent and the Attitude to Succeed in Mobile

James Connelly | Posted 09.10.2014 | UK Tech
James Connelly

Firstly, it has the attitude, plus an enviable diversity of culture which is delivering its own unique and particular breed of new mobile apps. We're already working with a couple of home grown New York apps businesses such as Gilt, the designer sales shopping app.

Turns Out Poundworld Isn't What You Think It Is...

Huffington Post UK/PA | Posted 07.10.2014 | UK

Poundworld's "everything £1" claim has been banned by the advertising watchdog after a customer spotted "special" items on sale for £3 and £8.99. ...

Advertising Week Is Inspired by Film

Zoe Jones | Posted 02.10.2014 | UK
Zoe Jones

The 11th Advertising Week in New York has seen some serious star power at large and the synergy between advertising, film and cinema, is great to see.

Swarms Of Drones Can Draw Ads In The Sky

The Huffington Post UK | Michael Rundle | Posted 29.09.2014 | UK Tech

At this point, just take it as a matter of course that drones are used for absolutely everything, whether it's bombing targets in far off lands, recor...

Planet of a Billion Producers

Adam Hamdy | Posted 25.11.2014 | UK Tech
Adam Hamdy

Earlier this year an attorney based in Savannah, Georgia produced what has to rank as one of the most cost effective commercials of all time. Originally broadcast on his local TV station during the Superbowl, Jamie Casino's ad went viral overnight and became a global sensation. It's easy to see why.

'Want To End Up Like Her?'

Huffington Post UK | Sian Elvin | Posted 12.09.2014 | UK

A nightclub in Windsor has sparked controversy this week after tweeting a photo of a semi-naked and apparently unconscious woman to promote a club nig...

Scottish Independence: Advertising Isn't Selling

Chris Hirst | Posted 05.11.2014 | UK Politics
Chris Hirst

Advertising may not have had the power to change people's minds in this referendum, but whatever the result, communications must deal with the fallout, be part of the necessary reconciliation and rebuilding going forward. But they will need to be a lot braver if they are to succeed.

Louise Ridley

Scottish Referendum 'Yes' And 'No' Adverts Are Basically The Same With Different Logos

HuffingtonPost.com | Louise Ridley | Posted 04.09.2014 | UK

The advertising campaigns for and against Scottish independence are so similar that if you swapped the logos around you would barely be able to spot t...

Louise Ridley

Really Hideous Timing For A 'Headless Day' Promotion

HuffingtonPost.com | Louise Ridley | Posted 03.09.2014 | UK

Twentieth Century Fox Home Entertainment experienced a hideous PR fail when it launched a "headless day" promotion for its Sleepy Hollow DVD series, o...