Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.
Since the arse-liberating trend began in the 90s, we have become incredibly open-minded about revealing our bottoms, yet extremely prejudiced about how they should look like - size, tan, firmness, roundness... Everybody seems to have a vision of how a perfect bottom should look like - nobody is indifferent.
To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.
A former boss of mine had a habit of saying 'women can't tell jokes and women can't do creative'. He was referring to creating advertising ideas, when he said this but he could have meant anything creative, even cooking. Actually, he was including cooking: 'all of the best chefs in the world are men' he would also remind us.
On Sunday, The Huffington Post UK turned three. To mark this occasion, the front page carried the three best bits of advice business leaders have ever been given in the pursuit of success. In the same vein, then, I'm sharing the three tips I've distilled from my twenty years working in the advertising and marketing industry...
The stand was a concession for 'Sugarpova', Maria's all new confectionary range aimed at... actually I have no idea who it is aimed at, or why it is in what is otherwise a health food store, but what I can tell you is it sets of a new low for a celebrity endorsement. That it was placed right in front of the door shows the power of celebrity - and I am assuming the celebrity purse - to get in our faces.
Always' quest to boost girls' confidence during puberty is incredibly important in a society which criticises, undervalues and ridicules young women about everything from the natural state of their bodies to their career aspirations. The message is clear: feminising emotional expression and then ridiculing that same femininity is undeniably harmful.
The most anticipated World Cup in memory is now well underway and it's perhaps the hardest finals to call in terms of predicting the winner. With as many as half of the 32 nations believing they have a genuine chance of glory, any opening to gain even a slight advantage is something to be explored...
Say 'Cannes' to the average guy or girl on the street, and they automatically think film festival. However, for the last six days, it has been the media industry clogging up La Croisette - the famous boutique-lined, beach-front boulevard - for the annual Cannes Lions Festival of Creativity. A melting pot of advertising creatives, PR gurus and media moguls this week flew into Cannes to drink their body weight in rosé, shake hands on deals and, if they were really lucky, party with Kim Kardashian. Away from the starry parties, however, the advertising industry is facing many of the same challenges other industries do, starting with the lack of women role models.
It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!