UK Advertising

Estate Agent To Remove 'Sexist' Advert Following Backlash

The Huffington Post | Brogan Driscoll | Posted 28.03.2017 | UK Lifestyle

An estate agent has vowed to remove a “sexist” advert after it received widespread backlash online. The ad, for Marsh & Parsons estate agent, feat...

Google's Soul-Searching Reaches An Inevitable Conclusion: Reputation Is King

Paul Blanchard | Posted 27.03.2017 | UK Tech
Paul Blanchard

In setting out a clear plan to overhaul their advertising policies and give clients greater control over where their adverts appear, they have every chance of winning their deserters round. Now is the time for Google to make good on its promises.

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

Co-op ‘Challenges’ Sun And Mail Amid Advertising Pressure Over Immigration Coverage

The Huffington Post | George Bowden | Posted 27.03.2017 | UK

The Co-operative Group has held talks with bosses of The Sun and The Daily Mail amid concerns about the papers’ coverage of immigration issues, the ...

Osborne At The Evening Standard: Vanity Or Strategy?

Marc Nohr | Posted 24.03.2017 | UK
Marc Nohr

The announcement that George Osborne has been appointed as editor of the Evening Standard caused considerable mirth this weekend in what we used to ca...

Video Is Miraculous And Complex, But You Can Master It Like A True Magician

Nigel Clarkson | Posted 20.03.2017 | UK
Nigel Clarkson

Good magicians depend on a few essential pieces of kit to successfully execute their craft: a wand, a rabbit, a top hat and an audience to wow. Similarly, when it comes to video, marketers need a screen, creative, eyeballs and accurate measurement to track performance.

Time For Brands To Get Off The (Dove) Soap Box

Neil Simpson | Posted 17.03.2017 | UK
Neil Simpson

A very wise woman once said of advertising, "do the kind of work nobody else is doing". Now I'm no fan of hanging my hat on the pithy one-liners of advertising greats. It feels a little bit like Sun Tzu quotations on strategy slides, or Steve Jobisms introducing creative work. But doing the work nobody else is doing appeals because of its blunt and instructive clarity.

The Wonder Of Digital

Jon Mew | Posted 17.03.2017 | UK Tech
Jon Mew

I've always loved media. It says all the wrong things about me, but big media breakthroughs, driven by technology have been some of the most vivid and exciting moments I can remember.

Spa Service Slammed For 'Sexist' Tube Ad (But Its CEO Doesn't See The Problem)

The Huffington Post | Rachel Moss | Posted 14.03.2017 | UK Lifestyle

A mobile spa service has sparked outrage for a “sexist” advert it’s placed on the London underground. USPAAH’s tube ad advises men to keep th...

Love Your Curves?

Gemma Commane | Posted 09.03.2017 | UK Style
Gemma Commane

The models were not duped or forced to be depicted as skinny, nor are young women mindless consumers. We can and should express concern for things we see in the media or consumer culture, but if we look at how women's bodies are always up for public scrutiny, then what does that say about culture, about patriarchy, about privilege?

The Great Feminist Taboo

Sara Sheridan | Posted 09.03.2017 | UK
Sara Sheridan

Women have always changed the world - we are ourselves, history - but those changes require action. It might be marching. It might be holding the line in a twitter debate. For me, it's finding ways to help change how women feel about themselves. The hands-down best feeling was hearing my MP wore Damn Rebel Bitches at Westminster when she had to make a speech. I watched the (mostly male) benches opposite her, braying, and I knew the Jacobite women would have been proud.

How Location Intelligence Can Reveal How Long Resolutions Last

Theo Theodorou | Posted 02.03.2017 | UK Tech
Theo Theodorou

Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?

Unsafe Selfies And Check-In Troubles: Four Tips To Stay Safe Online

Claire Stead | Posted 28.02.2017 | UK Tech
Claire Stead

Facebook now sees eight billion average daily video views and Snapchat users aren't far behind, sending more than seven billion photos and videos each day. They say sharing is caring - and that's true to an extent. But when you overshare or share the wrong information online, that can often lead to tricky conversations or unintended consequences.

Walled Gardens Will Create A Two-Tiered Industry

Mark Haviland | Posted 28.02.2017 | UK Tech
Mark Haviland

Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.

Take Ad Break From Reality

Tim Phillips | Posted 23.02.2017 | UK Tech
Tim Phillips

This is what using CGI and VFX brings. It makes the impossible possible in the context of a great ad. And it's very important to realise that the reverse is not true. CGI does NOT make a great ad just by making the impossible possible.

Campaign To Dismantle Narrow Beauty Standards

Lekia Lée | Posted 19.02.2017 | UK Style
Lekia Lée

banner The problem is not that we appreciate beauty but that the definition of beauty is so narrow, too narrow to include afro textured hair, so while society is waking up to the damaging effects of its narrow definition of beauty, advocating for body acceptance, even skin colour acceptance, hair discrimination still goes largely unopposed.

Why Advertising's Obsession With The Short-Term Is Damaging

Richard Shotton | Posted 17.02.2017 | UK
Richard Shotton

In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminat...

Body Shaming Vs Censorship: The Problem With Protein World's Khloe Kardashian Advert

Anna Tippett | Posted 17.02.2017 | UK Lifestyle
Anna Tippett

However, should we as a society be concerned about the implications of this? Do such adverts really contribute to a culture of body shaming which places unrealistic expectations on young women and girls? And, if such adverts are to be removed or censored, where do we draw the line?

The Body Shop Stops Advertising In The Daily Mail Over 'Human Rights' Concerns

The Huffington Post | George Bowden | Posted 16.02.2017 | UK

The Body Shop has no plans to continue advertising with the Daily Mail after it said the paper’s editorial stance seemed “to go against” the fir...

Powerful Ad Urges LGBTQ Couples To Hold Hands In Public, Even When They Feel Uncomfortable

The Huffington Post | Brogan Driscoll | Posted 16.02.2017 | UK Lifestyle

For members of the LGBTQ community, simple gestures - such as holding hands or other public displays of affection - can be difficult and it can feel l...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

Branding A Revolution

Vicky Bullen | Posted 09.02.2017 | UK
Vicky Bullen

n today's brave new world, the next generation of socially responsible consumers will soon default to the good cause and good brand over just good brand; and having a clear and meaningful purpose will become the cost of entry rather than a differentiator.

7 Brilliant Super Bowl Moments All About Taking A Stand Against Hate

The Huffington Post | Sarah Harris1 | Posted 06.02.2017 | UK

The United States has been suffering from division and disunity recently but this year’s Super Bowl featured plenty of moments which showcased the c...

Criminal Investigation Underway After Battery Found In Co-Op Chocolate Rabbit

The Huffington Post | Sarah Harris1 | Posted 01.02.2017 | UK

Thousands of chocolate bunny rabbits are being recalled by the Co-op after an alleged tampering incident saw a battery found inside one of the figures...

Programmatic TV: Are We Missing The Point?

Michael Greene | Posted 27.01.2017 | UK Tech
Michael Greene

As an American who just spent my second Christmas in the UK, I find it fascinating that for Brits, TV is as essential to the holiday season as eating, drinking and exchanging gifts. In an age of cross-platform viewing, it's perhaps the one time of year that households come together and watch TV in the good, old fashioned linear way. But for how long?