Dazzled by all the image, sound, words and technology of Cannes? It's a lot to take in. Along with the chance to meet, greet and learn from your peers there will be plenty of enforced buzzword buffoonery, bacchanalia and loud speakers who will be talking up their value as media channels (rather than the luck that got them there)...
In 2007 the most downloaded image of fatherhood was a dad playing football with his son. That undoubtedly reinforces the stereotype and is now beginning to feel a little clichéd, it comes as no surprise then that the most downloaded image of a father in 2015 shows a dad reading a tablet with his daughter.
We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.
There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.
The UK has a well-developed model to achieve 'good', however motivating Millennials to become great will be hard without change. We have 46 Olympic sports but to get to 60 Gold medals, most incremental medals will come from 'outside the model' (such as new sports like Snowboarding). How refreshing to witness a UK sports think tank engaging with how to achieve that. It made me proud to be British.