UK Advertising

Brains Over Bums: Brands Need Smarter Tactics Than Flaunting Women

Sophie Deal | Posted 21.08.2017 | UK Lifestyle
Sophie Deal

I admit, it's hard not to bop along to California Girls and Surf City. But do we want to remain frozen in a 1970s narrative, where there's 'two girls for every boy' and women are little other than eye candy for beach boys to ogle at?

Trump's 'Anxiety' Cohort

Sven Hughes | Posted 18.08.2017 | UK Politics
Sven Hughes

America, like the rest of the world, has seen dramatic transformation in recent years. Economic, social and cultural change has made people increasingly confused and anxious. Every day they are bombarded with 'uncertainty' news. They are feeling the pressure financially, and in their overall sense of security.

No More Walkers Salt And Vinegar?

Carina Maggar | Posted 17.08.2017 | UK Comedy
Carina Maggar

News on the potato-front is that Walkers Crisps are threatening us, the British public, with the discontinuation of their iconic (and arguably most de...

Club Night Advert Banned For Being 'Inherently Sexual' And 'Objectifying Women'

The Huffington Post | Natasha Hinde | Posted 09.08.2017 | UK Lifestyle

An advert for a club night at Lola Lo has been banned for being “inherently sexual” and promoting irresponsible drinking. The ad, to promote club ...

It Takes A Broader Culture To Attract The Right Mix Of Talent

Zaid Al-Zaidy | Posted 27.07.2017 | UK
Zaid Al-Zaidy

The advertising industry has spent the past three years tying itself in knots about diversity and equality. Yet figures suggest that this has been to ...

KFC's Advert Using Live Chickens Branded 'Disgusting' And A 'Disgrace'

The Huffington Post | Natasha Hinde | Posted 26.07.2017 | UK Lifestyle

KFC’s latest advert in which a chicken swaggers around a barn to DMX’s ‘X Gonna Give It to Ya’ has prompted a backlash on social media. The id...

The Drip-Drip Effect Of Adverts Means We Often Don't Realise How Much They Affect Our Behaviour And Our Psyche

Evelyn | Posted 26.07.2017 | UK Universities & Education
Evelyn

When adverts and other media consistently present men and women in stereotypical roles, it can seriously affect our kids' expectations about appropriate gender behaviour. We're limiting what children feel happy and confident doing, and that's got to be wrong.

This 'Patronising' Pink 'Beer For Her' Did Not Go Down Well On Twitter

The Huffington Post | Rachel Moss | Posted 20.07.2017 | UK Lifestyle

From Bic pens to razors, retailers have come under fire for creating pink products “just for women” time and time again. But it seems they haven...

Sexist Ads Harm People Of Every Gender. Of Course They Should Be Banned

Amelia Womack | Posted 19.07.2017 | UK Politics
Amelia Womack

The social, emotional and economic damage tied to gender stereotyping, objectification and unrealistic bodies in advertising is clear. Evidence from academics and public opinion research included in the report all reached the same conclusion.

'Highly Sexualised' Femfresh Shaving Advert Banned For 'Objectifying Women'

The Huffington Post | Natasha Hinde | Posted 12.07.2017 | UK Lifestyle

A Femfresh advert for bikini line shaving products has been banned for portraying women in an overly sexualised way. The advert showed women dancing a...

What Questions Should A Computer Actually Ask?

Brian Cooper | Posted 06.07.2017 | UK Tech
Brian Cooper

As Stephen Hawking points out, that it's not AI that's dangerous, but the goals we're setting it. AI doesn't have a moral compass. It has a goal. If I programme it to take over the world, it'll try its damndest - it won't care about its carbon footprint or emotional collateral damage on the way.

What If Tampon Adverts Were Honest?

April Wilson | Posted 19.06.2017 | UK Universities & Education
April Wilson

We may now be away from the blue liquid, and instead are focusing on empowering women; however, Bodyform and Always (and Tampax) please empower women even further by making sure you #smashshame around menstruation as well.

How Labour Rewrote General Election Campaign Ad Tactics

Matt Watts | Posted 16.06.2017 | UK Politics
Matt Watts

We took our lead from human behaviour. People spend time with and react to things they are passionate about, even if they don't see themselves as political. So we knew that what was needed was a campaign in which causes that inspire action and the ability to resonate beyond the Newsnight audience took centre stage. The campaign we evolved as a direct result was underpinned by five pillars, or principles: what we call 'The 5Cs'.

The Power Of The Public Promise: Political Campaigns Are Missing A Trick By Overlooking Outdoor Advertising

William Eccleshare | Posted 15.06.2017 | UK Politics
William Eccleshare

When Theresa May called a snap election on 18th April, the public weren't the only ones surprised by the announcement. Politicians and their party machines suddenly and unexpectedly found themselves in need of policies and campaigns, with an eager media demanding detail and a reluctant electorate in need of convincing.

Lessons For Tech Firms From Past Revolutions

Brian Cooper | Posted 19.05.2017 | UK Tech
Brian Cooper

The shift we're seeing today is different, but the same principles apply. No matter how socially conscious governments claim to be, business interests dominate, so business ought to give back.

Khloe Kardashian Protein World Advert Cleared By Watchdog Of 'Social Irresponsibility'

Press Association | Brogan Driscoll | Posted 10.05.2017 | UK Lifestyle

An ad featuring Khloe Kardashian for Protein World, best known for its controversial “beach body ready” campaign, has been cleared following compl...

Dove Matched Body Wash Bottles To Women's Body Types And The Internet Isn't Happy

The Huffington Post | Natasha Hinde | Posted 09.05.2017 | UK Lifestyle

Dove has hit a nerve with women everywhere after releasing a series of body washes which come in different shapes to portray the ‘diversity of their...

Don't Waste Time Fighting Time

Denise O'Neill | Posted 23.04.2017 | UK Style
Denise O'Neill

I think we need to re-evaluate what it is to grow older and place value on it. My personal wish is that the beauty industry would market products using a 'positive-ageing' message, highlighting the natural and ageing beauty that is in our faces.

Cara Delevingne’s Rimmel Mascara Advert Has Been Banned

PA | Susan Devaney | Posted 19.04.2017 | UK Style

A Rimmel mascara ad featuring Cara Delevingne has been banned for using production techniques that exaggerated the effect of the make-up, the Press As...

Purple Pound Power - The Largest Untapped Market

Kelly Knox | Posted 13.04.2017 | UK Lifestyle
Kelly Knox

This is more than equal opportunities for disabled models. This is about the mental health of young people, our future. I want every young person to accept their individuality, be confident in their own skin and have the complete freedom to be themselves, no barriers. Fashion and diversity have the power to transform lives.

F**k You, I'm 50

Vicki Maguire | Posted 07.04.2017 | UK Lifestyle
Vicki Maguire

And if you're not being sold incontinence pants or told you too could be as desirable as 71-year-old Mirren, you're being targeted with anything from elasto-waist pants, to life cover or stairlifts. At 50. Trainer-wearing, skinny jean-pouring, 14-hour-a-day working me. With a mortgage and a liking for expensive gins.

Nivea's 'White Is Purity' Campaign Hits A Nerve With Anyone Who's Faced Colour Discrimination In Their Own Communities

Poorna Bell | Posted 06.04.2017 | UK Style
Poorna Bell

So when I saw Nivea's 'White is Purity' deodorant ad campaign, it was hard to not loudly proclaim WTF GUYS. Anyone whose synapses are still firing in their brain should realise the terrible history and connotations of the 'white is right, and dark is bad' ideology. You don't need to have a history degree or a module in post-colonial literature to know this.

Estate Agent To Remove 'Sexist' Advert Following Backlash

The Huffington Post | Brogan Driscoll | Posted 31.03.2017 | UK Lifestyle

An estate agent has vowed to remove a “sexist” advert after it received widespread backlash online. The ad, for Marsh & Parsons estate agent, feat...

Google's Soul-Searching Reaches An Inevitable Conclusion: Reputation Is King

Paul Blanchard | Posted 27.03.2017 | UK Tech
Paul Blanchard

In setting out a clear plan to overhaul their advertising policies and give clients greater control over where their adverts appear, they have every chance of winning their deserters round. Now is the time for Google to make good on its promises.

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.