UK Advertising

The Best Advertising April Fools From Richard Branson, Marmite And A Dubious Kardashian Lolly

The Huffington Post UK | Louise Ridley | Posted 31.03.2015 | UK

April Fools Day 2015 isn't only reserved for household pranks or tricks on co-workers: now everyone wants to get involve in the mischief. Some of o...

Using Data and Insights to Unleash Brand Creativity

Owen Sagness | Posted 31.03.2015 | UK Tech
Owen Sagness

As technology becomes ubiquitous, it provides a means for brands to extend and enrich real life experiences. If marketers are prepared to take a leap of faith and explore these future visions, it will unleash their creativity now, driving innovation and cutting through the noise.

Fail to Innovate - Fail as a Business

Colin Byrne | Posted 28.03.2015 | UK
Colin Byrne

Innovation is the lifeblood of any brand and failure to innovate only leads to failing as a business. Google could quite easily take their foot off the gas and simply boss the internet for a decade or two before bowing out to a new upstart, but they will never rest on their laurels - and that's the key. Never sit still. You're never too big to fail.

Advertising Week Should Be Rebranded Paranoia Week

Francine Lacqua | Posted 28.03.2015 | UK
Francine Lacqua

Advertising Week should be rebranded paranoia week. That's not my idea, but Martin Sorrell's, the CEO of WPP, whom I interviewed on Wednesday at Advertising Week Europe.

Germanwings Orders Removal Of 'Unfortunate' Tube Ads In Wake Of Alps Plane Crash

The Huffington Post UK | Ryan Barrell | Posted 27.03.2015 | UK

Germanwings has ordered the removal of adverts on London's Underground system following the tragic plane crash which killed 150 people on Tuesday. ...

Understanding and Targeting the 'Always On' Consumer

Donald Hamilton | Posted 27.03.2015 | UK
Donald Hamilton

We live in a world where the consumer is 'always on'. The proliferation of hand-held devices and increasing availability of 4G have super-charged the mobile market. We now have a constant prime time environment where the consumer chooses when and where to digest content...

From Niche to Mainstream, What the Cycling Boom Can Offer Advertisers

Duncan Tickell | Posted 27.03.2015 | UK
Duncan Tickell

The idea of an advertising industry cycling competition would have been a laughable notion five years ago. Yet when we put the call out for entrants for the inaugural Adland Cycling Championship we were inundated with entrants from from across the industry keen to swap their Paul Smith suits for lycra and show us who has the fastest lap in media.

European Ad Market in Rude Health as Advertising Week Europe Kicks Off

Nikki Mendonca | Posted 27.03.2015 | UK
Nikki Mendonca

With Advertising Week Europe now in full swing, the following six trends highlight why the ad industry is actually in a good place.

Design by the Pound

Jim Prior | Posted 26.03.2015 | UK
Jim Prior

There's no doubt in my mind that the tide is starting to turn in favour of making great design an essential component of better business and a better society. But it remains the case that such approaches are the exception rather than the rule.

Confused About Cross-Device Advertising? Here's What You Need to Know

Jon Buss | Posted 24.03.2015 | UK Tech
Jon Buss

The meteoric rise of mobile devices has transformed the behaviour of consumers everywhere, and marketers are now living in a world where almost every individual is interacting with them digitally across multiple devices.

Plus-Sized Models Sell More Bras Than 'Normal' Models

The Huffington Post UK | Ryan Barrell | Posted 25.03.2015 | UK Lifestyle

A lingerie company has released information around a recent advertising campaign with interesting results. The New York-based 'Adore Me' brand said...

Don't Stop Your Talking

Simon Daglish | Posted 24.03.2015 | UK
Simon Daglish

Advertising Week Europe is an all too rare chance for us to get together as an industry and reflect, challenge, contemplate and celebrate. It is a co...

Why Transformational Technology Is the 'Red Thread' at Advertising Week Europe

Andy Hart | Posted 24.03.2015 | UK
Andy Hart

This year I'm involved in two panels at Advertising Week Europe. On Tuesday, I join MediaCom, Lady Geek and the FA on the YouTube stage to discuss how diversity is a powerful formula for success. On Wednesday, I'll be discussing leadership in the face of relentless change alongside Ad Age, MediaCom, Sky Media, ZenithOptimedia and TIME Inc.

Why Coming Out Is Good for the Advertising Business - LGBT Diversity in the Workplace

Joshua Graff | Posted 24.03.2015 | UK
Joshua Graff

With Advertising Week Europe upon us, now is a good time to reflect on the state of the industry. One issue that's close to my heart is diversity in the sector, and in particular making sure that the industry is a positive environment for the LGBT community.

How Does Creativity Live in an Automated World?

Chris Camacho | Posted 24.03.2015 | UK
Chris Camacho

Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.

Starbucks Ditches #RaceTogether Cups But Insists It's All Part Of The Plan

Huffington Post UK/ AP | Posted 23.03.2015 | UK

Starbucks baristas are no longer scrawling the words “Race Together” on coffee cups after a short-lived campaign to engage customers in positive d...

Is Organic Traffic a Right or a Privilege?

Jonathan Guy | Posted 23.03.2015 | UK Tech
Jonathan Guy

Unlike the old directory days when you had one entry in one place you now have hundreds, or in the case of e-commerce thousands of places which need to appear in search. As do all your competitors so it becomes a bun fight to get yourself seen amongst the noise.

Nike's Famous Slogan Was Inspired By A Executed Murderer

The Huffington Post UK | Ryan Barrell | Posted 20.03.2015 | UK Sport

One of the world's most recognisable and iconic marketing slogans was inspired by the last words of an infamous killer, it has been emerged. We are...

Jaffa Cakes And Bonnie Tyler Won The Eclipse - Without Doing A Thing

The Huffington Post UK | Louise Ridley | Posted 20.03.2015 | UK

Remember this advert? Full moon.... half moon.... In lieu of the mainly anticlimactic event that was the solar eclipse this morning, the inter...

Feminist Lingerie Is The Body-Positive Underwear We've Been Waiting For

The Huffington Post UK | Brogan Driscoll | Posted 20.03.2015 | UK Lifestyle

Lingerie and feminism have never been easy bedfellows. With half-naked women lying suggestively on beds or hanging off men in sharp suits, a typical l...

The Internet Hates Starbucks' #RaceTogether Campaign

Huffington Post UK | Sara C Nelson | Posted 23.03.2015 | UK

UPDATE: Starbucks Ditches #RaceTogether But Insists It's All Part Of The Plan A bid by coffee giant Starbucks to engage US customers and baristas i...

Maybe I Watch Too Much Netflix

Chloe Bevan | Posted 18.03.2015 | UK Tech
Chloe Bevan

I am one of those people that suffer from, that thing we like to call 'just one more'. Yes I am that person who will set out to watch just one episode and five hours later at 2 in the morning I will still be there watching and hanging off every word a character says.

'Thong Bodysuit' Advert Has American Apparel In Hot Water Yet Again...

The Huffington Post UK | Louise Ridley | Posted 18.03.2015 | UK

An American Apparel advert has been banned for sexualising a child, after a complaint that an ad for a 'thong bodysuit' showed a girl baring her butto...

Samsung Note 4 Keeps Advertising Innovation Ticking

Huffington Post | Posted 16.03.2015 | UK

When you have a big role in business, you need a smartphone that keeps up with your pace. Simon Hathaway, global head of retail experience at Cheil an...

This Male Incontinence Advert Is So Funny You'll Wet Your Pants

The Huffington Post UK | Ellen Wallwork | Posted 13.03.2015 | UK Lifestyle

Urinary incontinence affects millions of men in the UK, but chances are you've never met a single man who'll admit to it. A new advertising campai...