UK Advertising

We Know You Know: Advertising With Irony

Neil Simpson | Posted 21.04.2016 | UK
Neil Simpson

With so many companies now 'laddering' their thinking to words like 'goodness' or happiness', or pondering their wider societal purpose, it's still worth remembering the value of a good ol' fashion (post-modern) sell.

My Challenge to You, Mr Gove

Chris Hirst | Posted 21.04.2016 | UK Politics
Chris Hirst

I listened to you speak with respect and fear in equal measure this week. Your oratory skills are impressive and at times, your rhetoric is certainly convincing. The problem is, I just don't believe WHAT you're saying.

Evian's New Babies Advert Is Part Creepy, Part Amazing

The Huffington Post | Louise Ridley | Posted 19.04.2016 | UK

Evian has released its latest advert starring its trademark babies hanging out in a sandy paradise where everyone is a toddler. In another attempt at ...

'Racist' Gap Kids Advert Accused Of Making Black Girl 'A Headrest'

The Huffington Post | Sarah Harris1 | Posted 06.04.2016 | UK

A picture used in a advert for Gap Kids has divided opinion online, with some claiming it is racist. Gap Kids released their latest ad campaign for it...

Have Advertisers Fully Adapted to Dwindling Attention Spans?

Richard Shotton | Posted 31.03.2016 | UK
Richard Shotton

To maximise effectiveness, brands need to adapt to reduced attention spans. There are two tactics. Either, seek out the rare moments when consumers are forced to concentrate deeply, the cinema being a prime example, or accept that consumers will only be paying partial attention and brutally simplify the copy. Make it shorter and simpler. Brands that adapt will be at an advantage compared to those who don't.

A Black IS Flag Is Flying In Hackney

The Huffington Post | Louise Ridley | Posted 30.03.2016 | UK

A black banner reading "IS" appears to have been hung in the London borough of Hackney, in what was initially thought to be a marketing fail from the ...

Junk Food Adverts Could Be Banned From Children's Content Online

The Huffington Post | Amy Packham | Posted 15.03.2016 | UK Parents

Junk food advertising could be banned from children's content streamed online in a bid to tackle childhood obesity, the UK's advertising watchdog has ...

How Fair Is Your Home?

Lucy Jameson | Posted 09.03.2016 | UK Lifestyle
Lucy Jameson

It might not be a question that's ever occurred to you, especially if you're not the one that shoulders the burden, but whilst we're all focused on equality in leadership positions or the gender pay gap (both hugely important issues), we may be losing sight of a root cause of the problem.

Does Your Brand Speak Emoji?

Jon Buss | Posted 08.03.2016 | UK Tech
Jon Buss

Can a little yellow face with tears of mirth rolling down its cheeks really be considered not just a word, but the word that best summarises communication in the year 2015?

Mum's the Word

Andrew Saunders | Posted 04.03.2016 | UK
Andrew Saunders

A recent survey by Interflora found that if mothers charged for their services, they would bring in an annual salary of around £172,000. To give that...

This Man Dancing In Heels And Hot Pants Was The 'Most Offensive Ad' Of 2015

The Huffington Post UK | Steven Hopkins | Posted 23.02.2016 | UK

A man cavorting in high heels and hot pants and an advert that cast doubt over Santa's existence topped the list of most complained about ads in 2015,...

Restaurant's 'Phat Phuc' Poster Cleared By Advertising Watchdog

The Huffington Post UK | Natasha Hinde | Posted 11.02.2016 | UK Lifestyle

A poster for a Vietnamese restaurant's noodle night has been cleared by the UK's Advertising Standards Authority (ASA), after members of the public sa...

Diversity and Inclusion: Ads That Shape Society

Hayley Goleniowska | Posted 08.02.2016 | UK Style
Hayley Goleniowska

When Natty was about 12 months old, I recall walking past a shop window and seeing a small poster in a shop window with a happy family group advertising snuggly fleeces. The girl in the photo had Down's syndrome. She was about eight years old and gorgeous.

Five Statistics That Show Why Young Female Creatives Drop Out of Adland

Scarlett Montanaro | Posted 05.02.2016 | UK Universities & Education
Scarlett Montanaro

I don't need to tell you why this is a terrible thing but more women in advertising means more women in the workforce, more women represented fairly in the media and more women going on to become C-Suite, money making superheroes. If they drop out before they've signed their first contract the future looks bleak.

Women in Business Q&A: Carolyn Hadlock, Principal and Executive Creative Director, Young & Laramore

Laura Dunn | Posted 03.02.2016 | UK
Laura Dunn

As Young & Laramore's longtime executive creative director, Carolyn Hadlock is the driving force behind the agency's creative department. Carolyn has ...

People Think A Child Is Running House Of Fraser's 'Emojinal' Twitter Account

The Huffington Post UK | George Bowden | Posted 01.02.2016 | UK

When it comes to viral marketing campaigns, brands are always seeking new and innovative ways to get into your timeline and news feed. But House of...

The Diversity prize is a great one, but are you ready for it?

Zaid Al-Zaidy | Posted 01.02.2016 | UK
Zaid Al-Zaidy

The lack of ethnic Diversity in our creative industries is a little like Global Warming. Some deny it's happening, some say that we're not responsible...

Powerful Video Reminds Advertisers That 'Women Aren't Objects'

The Huffington Post UK | Natasha Hinde | Posted 29.01.2016 | UK Lifestyle

A campaign has called on the advertising industry to stop objectifying women to sell products. The video entitled 'We are #WomenNotObjects' was in...

Thanks for the Debate, Davos But It's Time for Action on Gender Diversity

Lucy Jameson | Posted 28.01.2016 | UK
Lucy Jameson

In-between the parties, private meetings and panel discussions, gender was back on the agenda this year in Davos. It's just unfortunate that the headl...

Winnie Harlow, Model With Vitiligo, Stars In New Sprite Advert

The Huffington Post UK | Rosy Cherrington | Posted 28.01.2016 | UK Style

Winnie Harlow, the supermodel with vitiligo, is the new star of Sprite's television ad - a double series also featuring restaurateur and TV food pers...

Gourmet Burger Kitchen U-Turn After Offensive Adverts Galvanise Veggie Community

Maria Chiorando | Posted 19.01.2016 | UK Lifestyle
Maria Chiorando

At the centre of the row is a series of ads, launched last week, featuring slogans like: "You'll remember the time you stopped being vegetarian," the implication being its particular brand of macerated cow on a bun will lead a committed veggie back to eating meat.

Women in Business Q&A: Frances Webster, Co-Founder and Chief Operating Officer, Walrus

Laura Dunn | Posted 18.01.2016 | UK
Laura Dunn

Walrus Frances is Chief Operating Officer of Walrus, an independent, creative advertising agency she co-founded with her husband, Deacon Webster, in ...

An Open Letter To Fitness Brands Advertising To Women

Poorna Bell | Posted 14.01.2016 | UK Lifestyle
Poorna Bell

Women are fed up with being sold perfection. We're fed up of being made to run a hamster wheel towards something we're not quite sure we want or will ever attain. We're far more likely to cough up our pennies for something that resonates with us emotionally.

Protein World's 'New Year, New You' TV Advert Is Anything But Body Shaming

Brogan Driscoll | Posted 06.01.2016 | UK Lifestyle
Brogan Driscoll

When I first heard that Protein World had released a new advert, I began sharpening my claws. After all, this is the brand responsible for the infamous 'Are You Beach Body Ready?' billboards. But when I watched the 'New Year, New You' advert, I felt compelled to speak up - surprisingly, even to myself, to defend it.

Nobody Knows What To Think About The Robert Dyas Christmas Advert

The Huffington Post UK | George Bowden | Posted 13.12.2015 | UK Comedy

Robert Dyas has launched a cringeworthy Christmas advert - and nobody knows how to react. In the minute-long film, staff are seen confessing their ...