A very wise woman once said of advertising, "do the kind of work nobody else is doing". Now I'm no fan of hanging my hat on the pithy one-liners of advertising greats. It feels a little bit like Sun Tzu quotations on strategy slides, or Steve Jobisms introducing creative work. But doing the work nobody else is doing appeals because of its blunt and instructive clarity.
The models were not duped or forced to be depicted as skinny, nor are young women mindless consumers. We can and should express concern for things we see in the media or consumer culture, but if we look at how women's bodies are always up for public scrutiny, then what does that say about culture, about patriarchy, about privilege?
Women have always changed the world - we are ourselves, history - but those changes require action. It might be marching. It might be holding the line in a twitter debate. For me, it's finding ways to help change how women feel about themselves. The hands-down best feeling was hearing my MP wore Damn Rebel Bitches at Westminster when she had to make a speech. I watched the (mostly male) benches opposite her, braying, and I knew the Jacobite women would have been proud.
Facebook now sees eight billion average daily video views and Snapchat users aren't far behind, sending more than seven billion photos and videos each day. They say sharing is caring - and that's true to an extent. But when you overshare or share the wrong information online, that can often lead to tricky conversations or unintended consequences.
Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.
The problem is not that we appreciate beauty but that the definition of beauty is so narrow, too narrow to include afro textured hair, so while society is waking up to the damaging effects of its narrow definition of beauty, advocating for body acceptance, even skin colour acceptance, hair discrimination still goes largely unopposed.
As an American who just spent my second Christmas in the UK, I find it fascinating that for Brits, TV is as essential to the holiday season as eating, drinking and exchanging gifts. In an age of cross-platform viewing, it's perhaps the one time of year that households come together and watch TV in the good, old fashioned linear way. But for how long?