When it comes to tasting food, it's widely accepted that our sense of smell is as much a part of the process as our taste buds. In fact research has shown that 70 - 75% of what we perceive as taste actually comes from our sense of smell. Apply the same theory to what aftershave you wear and you begin to understand why scent is so essential to style.
They have helped make stars and history, formed political fashions and pharaohs' essentials for the afterlife and are counted as one indicator of economic boom and bust. They also stay closer to men for longer than their wives or girlfriends ever will. So, why is it that men apparently give so little consideration to their underpants?