We are surrounded by more distractions than ever today. Social networks offer endless opportunities to publish short thoughts without the effort involved in crafting the 200-pages of content you might need for a book.
Set up your own 'comedian' page on Facebook if you like, but until you are writing 'comedian' in your passport it's just a hobby. It's an expensive one too. Getting to gigs isn't cheap, and if like me you live outside of shitty London and are permanently skint it rules out a lot of opportunities.
Last year some incredible data from BuzzFeed and USA Today's viral sports site, For The Win, showing the rise of WhatsApp and decline of Twitter, for mobile sharing, sparked even more interest in dark social.