The Chinese in-territory hunger for content from sports stars is vast, however only a handful of international sports personalities have, so far, embraced this potential. The combined elements of market size and a more relaxed approached to brand promotion and advertising, the revenue streams that can be generated are set to be big.
Denial was an inspiration and a challenge to me on many levels. It is a reminder that when we step up and fight injustice, instead of taking the more comfortable option of 'settling', then as long as we are willing to work hard, conduct painstaking research, develop careful strategy and build a strong team, we can indeed win.
If the Prime Minister truly wants us to be a global outward looking country, she needs to look at the global impact the continued uncertainty over Kashmir's future is having and encourage all sides to resume talks. We cannot continue to champion our freedoms here at home whilst allowing them to be deprived to people abroad.
Fifteen years ago, I travelled to Qufu, the birthplace of China's most famous philosopher, Confucius, who lived from 551-479 BC. I had lived in and travelled around China, including Hong Kong, for much of the previous decade and wanted to learn more about the source of so much of Chinese culture's ancient wisdom before returning to Britain.
The lesson to be learnt from Syria, we are told, is that this appalling tragedy is the kind of thing that happens when foreign powers turn their backs on tyranny and refuse to intervene. The lesson to be learnt from Iraq, on the other hand -- and Libya, and Yemen, come to that -- is that chaos, violence and human suffering on an unimaginable scale are what follow when foreign powers intervene.