The vernacular of 'Science 2.0' has become increasingly utilised in the debate about the future of science. Many media articles and conferences focus on this topic, and the European Commission has recently held a public consultation to better understand the impact of 2.0 and desirability of policy action to enable it.
We've all faced 'feature creep' - the often overwhelming new choices and functions of our shiny new technology that can baffle, confound and occasionally distress us. But not all technology or innovations needs to perplex us. Sometimes we smack our foreheads and say "wow, I never even knew I needed this, but it will change my life."