There's a reason why 'Where's Wally' is so effective and enduringly popular. The human brain is evolved to use colour, shapes and patterns as catalysts for cognitive recognition. These originally enabled us to spot threats in the environment; now they enable us to spot trends and sequences in charts more easily.
Once an organisation has grasped the importance of understanding and identifying their corporate data they must then ensure that they have a process in place to track its journey through the enterprise (its lifecycle flow). After all, the flow of data enables those critical business interactions, making sure that the right information gets to the right people or places, when it is needed, in the best format possible.
Here's a question that's not often asked: what if train punctuality is a false measure? Perhaps commuter punctuality is what we should really care about? Instead of the number of trains getting to stations on time, perhaps we would get more useful information if we tracked the number of people being delivered to stations on time.
Today's rapidly changing pattern of media consumption is a force which editors and publishers are all too aware of. The ability to showcase stories through a vast array of multimedia platforms is now an essential editorial tool which almost every media outlet is taking advantage of to accommodate their readers' expectations.
The abundance of data not only makes us more vulnerable to cybercrime, it also leaves the door open for companies to use the date in ways we never dreamed of. For instance, insurance companies might charge some customers more than others as they are perceived to be higher risk based on the data available.