Men supposedly have it easy, particularly if you're required to wear a suit to work. There are simple rules that are easy to follow when wearing a suit, like ensuring your suiting is immaculately tailored and you have an arsenal of shirts and ties on rotation each week.

I feel the need, the need for SXC. Or more specifically, the Denham x Space Exploration Corporation (SXC) collaboration which sees Denham the Dutch jeanmaker fuse classic Top Gun style with astronautical garment technology to make up the Training Kit collection which will be used by SXC's Future Astronauts on the first commercial space flights.

I loathe jeans shopping. Hatehatehate it. If they fit on the waist they don't fit round my thighs, if they fit round the waist and the thighs, chances are they look like mega flares from the knee down and being a short-arsed 5'2" I have to turn everything up anyway so I have no business with unnecessary material.

I adore America. I also love a bit of theme dressing. As a kid I spent a lot of Independence Days in the States and, even though with the exception of having a few American relatives, I don't really have any reason to celebrate 4th July, for me it's just a great excuse to dress up, eat some Reese's Peanut Butter Cups and drink even more Diet Coke and Starbucks than usual.

had the good fortune to speak briefly with Ilse Van Alsenoy - Women's Merchandising & Design Director, Anit Van Eynde - Senior Director for Marketing and Marie-Helene Azar, Senior Manager of Media Relations about Levi's' heritage, it's vintage collection and Levi's and women! Here is what they had to say:

I was shocked to hear how environmentally unfriendly jeans are, recently. With its tough, hardwearing nature giving you more wears per wash I'd assumed denim was one of the greener fabric choices but how wrong I was...

WHO? Rihanna...

Devoted Kylie fans who attended the pop star's recent Aphrodite tour (i.e. US) will note that, not only has the 43-year-old still got her fantastic fi...

Diane von Furstenberg has collaborated with denim connoisseurs CURRENT/ELLIOTT on a capsule denim collection - and the results are just as covetable a...

The Raw Denim Bar imports cult US designer denim brands to the UK but what really makes it stand out is its focus on the customer experience. I spoke with San Francisco-born Wendy Montgomery Fischnaller, owner and founder of The Raw Denim Bar, to find out more.

You know what this look says to us?...

After a big Christmas spend-up I'm window shopping this weekend, making plans for when payday comes. The jungle jean trend for animal print denim has my name written all over it with Current/Elliott a major player - they had me at 'pink leopard print', but the red snakeskin print skinnies are almost as tempting.

What with the festive season now nothing but a blurry, blurry distant memory, we were in desperate need of something uplifting and aesthetically-pleas...

Ever wondered where Jedward get their crazy trainers from, or the Tony the Tiger coats they bumbled about in on Celebrity Big Brother?

Last month we brought you Rihanna's sizzling shoot for Armani Underwear and Armani Jeans, and now the first Autumn/Winter video advert has just been r...

And with that I end part one of this nail-biting ride through your capsule wardrobe, leaving you breathlessly hanging on for more sartorial advice and fashion whimsy.

J Brand has been the denim label to be seen in over recent years, since the likes of Katie Holmes, Anne Hathaway and the Duchess of Cambridge have sho...

After her show-stopping performance at Weston Park on Saturday, Rihanna had a lot to live up to on Sunday night when the star warmed up the crowds for...

Here's a treat for you, fashion fans. We've collaborated with Sara Wilson - winner of recent T4 show New Look Style the Nation - on a fashion-packed s...

In a serious case of unfortunate timing, denim brand Levi's has had to postpone the release of their latest ad campaign, because it contains scenes of...

From brilliant brights to pretty pastels, you can't have failed to notice that coloured denim is having a major moment this summer. So whether you're ...

You can't have failed to notice that the Middleton sisters are big fans of high street fashion so it should come as no surprise to learn that you can ...

With so many events, photo calls and welcoming ceremonies to attend during the royal tour of Canada, we've been amazed at how many outfits the Duchess...