Sexual problems like erectile dysfunction often top the list of conditions that people shy away from talking about. But this 'keep quiet, and carry on' tactic means that many are suffering in silence. Around one in every 10 men has a sex-related problem, such as erectile dysfunction (ED), but it's an issue some find very difficult to discuss with friends, partners or even a doctor.
I started thinking - how often do people put themselves at risk in the pursuit of good health? How often do people end up injured, in hospital or left needing long-term treatment because of skiing or other leisure activities? What's the cost of sporting injuries, both to our health and financially, in comparison to being inactive?