The nervous Remain camp frames the issues in terms of pessimism. The emboldened Leave camp in turn emphasises optimism. Take back control! Don't listen to Project Fear! More trade, less Brussels! Fewer immigrants! Yes, leaving is risky - but we Brits like risks! Don't trust Dave!
The use of the NHS as a political football in this campaign is sickening. Amid such bluster it's hard to discern what's right but I'm convinced that being a member of the European Union is the best bet for our most treasured public service.
The United Kingdom is the fifth biggest economy in the world, the eighth biggest manufacturer. Our universities, judicial system, culture, and our historic values of equality and human rights are the envy of the world. None of this is dependent on being in a Cold War-era trade bloc, and it certainly isn't dependent on the abdication of our decision-making to an undemocratic political union.
The aftermath of the referendum will hardly bring a descent into biblical darkness. What it will indicate however is what and how we thought during our vote, and it is our responsibility to contend with that with courage and reflection, not timidity and deflection.
Today Labour set out the choice facing the British public in just under two weeks. It's a choice between Labour investment in growth, jobs and skills on the one hand and even more Tory austerity on the other.
According to an ICM poll for the Fawcett Society, women are more than twice as likely to be undecided as to how they will vote on June 23rd. They are also less likely to state that either the 'Leave' or 'Remain' camp has addressed their concerns... One thing is clear, the public debate could benefit from a greater diversity of voices.
Let's ignore the lies and nonsense about Turkey and about there being a magic pot of money left over after Brexit; let's reject the scapegoating of those who boost our economy: let's vote decisively to Remain and let's consign the far-right of the Conservative Party and UKIP, the country's lunatic fringe, to the dustbin of history where they belong.
The crucial point is this. The basic income is not paying people for their otherwise unpaid work: it is providing them with the financial investment that makes it possible for them to do it. Investment in people is not "something for nothing", but sound economic practice. It is also what people deserve.
The fact is the EU has done far more good than bad, and is a democracy. The future of democracy and our sovereignty is that it is shared and that we work together in this increasingly globalised world. Don't fall for the Brexit propaganda, in the long-term our future and success is in collaboration, not isolation.
No serious person can accuse the leaders of the largest democracies in the world of being part of some giant conspiracy. Our allies have their own interests, as well as ours, at heart when they take these positions. They cannot, and should not, be dismissed.
Private renters are being failed by a housing market stacked against them and it is time for a serious shift in power towards this growing group of consumers... There is a huge amount of support for reforming renting and banning fees, but the people who still need convincing are those on the Government benches.
From last month many workers under the age of 25 will have discovered that their pay package is substantially less than their older colleagues. People who are doing the same job and have the same level of experience are finding that they are being treated differently by their employer.
Sharing is big business now and, in this context, we can expect to see co-operatives becoming more and more prominent - giving people a say, supporting local communities, and providing a boost to the economy in the process.
If there is a Leave vote, there will be a period of uncertainty as Parliament tries to decipher exactly what a Leave vote means and how to deal with it. Whichever way Parliament tries to address the people's mandate, there will be loud cries of unfairness from all sides, and each cry of foul could slow down or derail whatever mechanism is used to give effect to the Leave vote.
Now, if that's a price you're willing to pay in order to try and slash net migration, just you go ahead and vote to leave the EU on June 23. But if you're gainfully employed by a small business, you might want to think twice.
Next time you or someone you know suggests taking one of these trips remember that it is really about the fulfilment of the volunteers themselves, the companies who make a profit and not the host nations. Going on a trip like this is one of the most selfish and damaging things you can do.