The Government sells the story of its intervention in way that does not frighten businesses. Labour failed at this. Given public opinion and the Government's own actions, it is not the case that 'anti-business' measures are off the agenda but if you are going to do them then there is a need to get the message right.
For a large majority of our fellow citizens, last week's election is already a distant memory. The tiny minority of the politically committed are beginning to come to terms with the outcome and, after a brief moment of introspection, the media juggernaut has returned to what it does most, if not best, namely speculating about the future. But for a small number, the world has not moved on. They are still trapped in the wreckage of events which for them really were life-changing. They are the XMPs and, though this may not be a popular sentiment, my heart goes out to them...
We were told to expect the tightest election of a generation and it didn't arrive. The Tories won relatively comfortably against all the predictions and polls, Shadow Chancellor Ed Balls lost his seat to the Conservatives, and Labour won less seats than Gordon Brown in 2010.
So my lofty prediction for the 2015 election? The Tories are going to be the clear winners, probably by at least 30 seats, may well be more, could possibly be a lot more. Best bet is that they'll be going into another coalition with the Lib Dems.
The aim of this three-part article is to demonstrate that every deficit narrative and soundbite question or statement that you have heard parroted thousands of times are simply tricks aimed to mislead people.
The truth is coming and it cannot be stopped! - Edward Snowden It's funny how claims fall apart so easily when they are held together by the usual...
Change, for better or worse, is inevitable. But we can choose how we make that journey. We can be dragged along by the status quo and become a meaner, more divided society, or we can be pulled up by our dreams.
I enjoy poking fun at politicians. It's good for them and keeps them on their toes. But I also acknowledge that we need them - honest, capable men and women who are prepared to put in long hours getting on with the kind of mind-numbingly tedious, detailed business of politics that would drive the rest of us to distraction.
After all, the more pertinent issue to consider when deciding who to vote for should be the government's record, and not - as the media sees fit to imply - the aesthetics of the opposition leader's consumption of bacon f***ing sandwiches.
If you are the one in the spotlight, whatever the topic, don't just be reactive - think hard about what you really want to get across, and do your best to anticipate any awkward questions, so you are not caught on the hop.
The Labour Party under Ed Miliband and his most un-super sidekick Ed Balls are completely anti-business, a fact that has been demonstrated time and again with policies that treat UK PLC as a tax cash cow, that never needs feeding... So it's no wonder that business leaders across the country are not prepared to stand by and listen to this bunch of liars trying to pass themselves off as having great support from industry.
Delivering stronger economic growth and sustained rises in living standards for all working people is the economic policy challenge for our generation. A new progressive policy agenda is needed to achieve this. And it won't come by either turning our backs on the world economy, or hoping that traditional right-of-centre economics - laissez-faire, trickle-down, deregulation - is going to turn the tide of stagnating wages and rising inequality. That's the conclusion of the Commission on Inclusive Prosperity, which I have co-chaired with former US Treasury Secretary Larry Summers and reports today.
Labour's latest policy announcement, creation of a committee of English MPs to scrutinise bills only relating to England, highlights the party's panic over the Conservatives popular English Votes for English Laws (EVEL) proposals.
In the lead up to the 2015 elections we are looking at our leaders and wondering who will be best to take our nation forward. As we watch them, we don't simply analyse their words, we also want to get a feel for the people behind the scripts, to understand if they are able to put it all into action. So it seems worthwhile to analyse their actions and see what they can tell us...
From day one, George Osborne framed the debate on the economy as a debate about borrowing, debts and deficits. Unlike defensive Labour, however, the voters don't seem to buy it.
More is it at stake than immediate political positioning. The agendas adopted now will define the policy space for most of the next parliament... Perhaps the present consensus on the haste of deficit reduction is deserving of greater scrutiny than is currently afforded by much of the UK's political class.