The male grooming industry has erupted in the past five years and is now a multi-million pound industry growing by the minute, with areas such as Liverpool, Newcastle, Essex and London taking president over the evolution, presenting an organic cultural advertising campaign showing men how to make themselves look good and still getting the girl.
I've tried many facials in the past and it's been pretty much the same procedure as it would be for a female clientele. The main difference with some male grooming spa menus is that they swap the natural aromatherapy products for musky scented creams and potions. I guess this swap is supposed to make us feel more masculine - in reality it can be somewhat overbearing.
Problem skin can have an incredibly negative impact on the way we feel - prolonged problems can cause low self esteem, anxiety and sometimes, in extreme cases, depression. The last thing we need are false, often expensive, 'quick fix' promises (and there are a LOT of them out there). Can a good facial really help improve problem skin?
In the lower level of the hotel, the spa is discreet and quiet, and has a magnificent original apothecary display. You feel as though you are Alice in her slightly eccentric Wonderland. The door to your treatment room has an Alice style mirror with the number of your room - the door opens as you approach it, as if by magic!