Today, we're looking at a society of females prepared to go to extreme lengths to comply with the so-called ideal - an ideal which is realistically unobtainable for most. Alba's tight-lacing routine was a response not-only to the pressure desire to achieve an hourglass figure, but also to trim down to her pre-baby weight in record speed.
What you wear affects you psychologically. It can profoundly alter your mood. It also influences how others respond to you. And the visual illusion created by cut and fabric dramatically changes the appearance of your body. Your clothes can affect your job prospects, your love life and even your self-image.
Times have changed and girls as young as eight are becoming more conscious of their body image. Encouraging more physical activity can give them opportunities to look at things beyond worrying about their hair and make-up... Encouraging participation in sport in all areas can lead to happier, healthier women.
Just landed back from shooting four issues of autumn winter fashion in Tokyo. When you go all that way, no point just doing one story when there is so much to say - what a world. What an experience. Misty, humid and hot - as a hair stylist, one could worry about the hair but luckily we are all about 90's grunge: neon wigs, plaits and fifties quiffs; damp air couldn't touch us.