I have a genetic condition called Spinal Muscular Atrophy which basically means I have exceptionally weak muscles all over, so I can't walk, am totally dependent on an electric wheelchair and need 24 hour care support to live independently, but I don't want to be seen as anyone special and I'm certainly not looking for sympathy.
Blindly investing time and money into adopting these new technologies can be just as risky as not investing in them at all. There's no one-size-fits-all model, and charities should not be making these difficult decisions in the dark. So how can charities know which changes to make to ensure digital fundraising success for their organisations?
I wouldn't be the person who I am today without Nouse and I suspect a lot of people who were a part of it in the past wouldn't be where they are now without it either. I'm indebted to Nouse and extremely grateful for the opportunities it's given me. That's why I'm so keen for our fundraising to be a success.
A competitive fundraising climate with 'market-savvy' donors creates a demand for bigger and tougher challenges. It puts pressure on charities and fundraisers to stand-out and show why they are most deserving of support. I welcome that - I want everyone to know where their hard-earned money goes when they donate to us.
There are some people in this world who are true inspirations to us all. You might not have had the honour of meeting one of these people yet, but they won't be far away. They'll be quietly and diligently going about their business without you even noticing - but they'll be making a big difference to a lot of people who really need the help.