If Chancellor George Osborne caps welfare spending without thinking enough about those in dire need, he is at risk of making a short-sighted mistake for which children will pay the highest price. We have already seen an increasing number of children getting help only when they reach crisis point which, for many, is often too late.
While the Chancellor has a rapidly improving economic canvas on which to paint his story this week - there is also no doubt in my mind that the Government machine has embarked on its most successful week of news management since it entered power.
When the Chancellor stands up to give his Autumn Statement on Thursday, he will be reassured that the economy and consumer views are more positive than this time last year. But Which? consumer insight shows that the battle isn't yet won.
At last! The economic recovery is finally under way. Its dynamics - rising borrowing, a housing "bubble", uncertain prospects for the eurozone - may trouble some readers. But, as the news over the last month or two has underlined, we are at least now living with an economy which is growing rather than shrinking.
This Thursday the Chancellor gives his Autumn Statement. With the economic upturn shaky at best we can expect little in the way of good news and plenty more squeezing of budgets. Except, that is, for one thing. It appears that the Chancellor has £700million to spare on a measure that even its supporters claim won't any difference. So what's the truth? Are we in the grip of a near permanent austerity? Or do we have some cash to burn?
The message from Beijing is clear: the all-important political will that is so evidently present from Downing Street must be met with an enhanced commitment from Britain's business community.
When George Osborne stands up to deliver his Autumn Statement we want him to stand up for the millions of hard-pressed consumers who are grappling day-to-day with rising energy costs. And we want him to show we don't have to choose between green and lean.
The Autumn Statement, which morphed into a mini-budget some time ago, is an opportunity for the chancellor to offer some red meat to a restless party whilst also setting the stage for Budget 2014, which will lock down the coalition's economic narrative ahead of the general election.
So HS2 is another step closer to fruition, 50,000 pages of detail closer no less. I have no trouble admitting I am delighted this project is moving along relatively swiftly, despite bumps in the road so far.
Politicians can expect public frustration to mount if they only see those at the top reap the rewards of the recovery. A fairer way would be to acknowledge the role of workers at all levels of firms that are contributing to the task of getting growth back in the economy. So go on Mr Clegg, propose a 'worker's bonus' in the real sense - as a just reward for effort.
The battle isn't won, of course. A cap on the cost of credit is just one of many changes that need to be made, and we have yet to hear what that cap will be or how it will be set. But for those of us who've been making these arguments for months, and for those of us who've laid awake at night worrying about debt, today is a monumental day.
Banking practices have gone from shoddy to downright cruel. There is no compensation which can bring back the living thing which is a business. Nothing can take away the agony and the pain of knowing just how badly you have been treated, just how wrongly you have been judged.
The Student Loans Company has always been an enigmatic public burden - a costly but necessary evil that allows Britain to foster young talent and train the leaders of tomorrow. In turn, these government-funded loans go on to perpetuate a forward-thinking attitude that willingly takes on the risk of investing in people rather than a plethora of tangible, short-term cash cows. Well, apparently the government has decided investing in people is no longer worth the risk...
Dear Chancellor, Businesses all over the country are awaiting next week's Autumn Statement with dread to hear if you plan to add another £840million on to the business rates bill. At a time when UK retail sales are down for October, high streets are still recording declining footfall...
The Government's export targets are unquestionably ambitious. However, they are also incredibly important. In order to be achieved, there must be shared ambition and a co-ordinated effort across business bodies, banks and Government.
It's not hard to see why the Tories are frantically shoving their new shared equity scheme down the nation's throat. After all, the tagline is fantastic: 'cheap mortgages for hard-working people'. At first glance, Help to Buy comes off as some sort of humongous victory for the common man... As always, it only takes a tiny sprinkle of historical context to kill the dream.