Mums and adopters will have real choice about when they return to work, dads will have more time to bond with their children, children will have better outcomes, while employers will benefit from lower staff turnover and having a workforce that is more flexible and motivated. And who wouldn't want that?
Parents can despair when they hear their seven-year old daughter complaining about feeling fat, or see their teenager struggle with insecurity about her looks. Young girls in particular are constantly bombarded with unrealistic images of beauty - images they can never live up to. The images of beauty we see in the media are all pretty much the same - it's as if there's only one way of being beautiful. I'd like to see a much broader mix of people in magazines and on TV, to help young people of every size, body shape and skin tone feel that there is a place for them.