For decades, a company's performance has been measured almost exclusively in economic terms. Social and environmental issues such as health and safety in garment factories in Bangladesh, the use of conflict minerals in our mobiles, the privacy policies of internet service providers or forced labour on our doorstep have been seen as immaterial to how a company should be valued and how investors should assess performance. This is finally - and thankfully - changing.
Mums and adopters will have real choice about when they return to work, dads will have more time to bond with their children, children will have better outcomes, while employers will benefit from lower staff turnover and having a workforce that is more flexible and motivated. And who wouldn't want that?