Imagine of the kind of big wilderness only the USA can deliver and you'll most likely be picturing Utah. With mighty rivers thrashing their way through colossal red-rock canyons and sandstone buttes rising above seemingly never-ending desert, it's every bit as spectacular as neighbouring Arizona and Colorado but with far fewer crowds.
Sustainable, green and ecologically friendly are words that get thrown around a lot these days. But at Eco-Age, the consultancy firm behind the Green Carpet Challenge made so glamorously famous by Livia Firth, there are guidelines to uphold. They call them the "GCC Principles for Sustainable Excellence," and these include environmentally conscious rules as well as be-kind-to-all-humanity standards.