For brief moment in time, Tuesday's tragedy reminded us what it would be like to live in a world without Zuckerberg's creation all because the platform was a little late in switching on its Safety Check feature. Until something better comes along, we've got to admit that our relationship with Facebook is probably closer to love than "like."
Mark Zuckerberg should be smiling from ear to ear, right? Whilst obviously happy with these results, there is a nagging concern that Facebook is still grappling with. The platform is not attracting the younger generation, who are turning their backs to the platform in favour of alternatives like Twitter and Instagram (albeit the latter is also owned by Facebook).
One of the aims of OUTstanding is to not be around in five years. We want things to have progressed so much that an LGBT professional network is a luxury not a necessity. I'm truly proud of the progress we're making and I feel confident we can make this a non issue by the end of this decade, smashing the glass closet in business for good.
Hate, dislike, sadness, vociferous difference of opinion - these are the ties that bind. And within a media environment in which people don't actually meet or talk to each other in person, where anonymity, or at least a physical distance, is a powerful tool, they may well become surprisingly robust ties.