One thing is for sure - Facebook has a huge investment in trust. And while the search for engagement sometimes pushes towards maximum engagement at the expense of all else - they'll know that becoming known simply as bullshit merchants is very bad for business. So Zuckerberg and co will be working incredibly hard to be as reliable and truthful as possible. I expect them to come out on top.
Oxfam blame Bill Gates and Mark Zuckerberg's big bank accounts for everything from Brexit to Trump. They argue that increasing returns to those at the top is to blame for poverty at the bottom. And that we must fundamentally change our economic model to fix this. But it couldn't be further from the truth.
It sounds like a posthuman dystopian nightmare - that the technology which we use on a daily basis is spreading misinformation as fact, lies as truth. Whilst the reality might not be as dramatic as this, it is true that the Information Age seems to lack safeguards for accurate information in the world of big data, social networks and online news.
So what's the solution? How can we compete with the US? For me, it's simple enough: UK universities have to put IP education at the top of their enterprise agenda. One way to do this potentially, is to establish a network of IP advice/information centres at each university delivering a nationwide service with uniform standards across the UK.