It sounds like a posthuman dystopian nightmare - that the technology which we use on a daily basis is spreading misinformation as fact, lies as truth. Whilst the reality might not be as dramatic as this, it is true that the Information Age seems to lack safeguards for accurate information in the world of big data, social networks and online news.
So what's the solution? How can we compete with the US? For me, it's simple enough: UK universities have to put IP education at the top of their enterprise agenda. One way to do this potentially, is to establish a network of IP advice/information centres at each university delivering a nationwide service with uniform standards across the UK.
For brief moment in time, Tuesday's tragedy reminded us what it would be like to live in a world without Zuckerberg's creation all because the platform was a little late in switching on its Safety Check feature. Until something better comes along, we've got to admit that our relationship with Facebook is probably closer to love than "like."