It's brave for a designer to be so gobby, especially with the pressure of commercial sales targets and constant burden of turning a profit and keeping the wheels turning, but Shannon's line of thoughtful and clever sloganeering is somewhat proven, with his current and previous collections bearing a corruption of Sports Direct as "Lovers Direct" and "Haters Direct", currently in store at Selfridges
Designed by Nicola Formichetti, the former artistic director of Mugler and Diesel is perhaps more widely known for creating some of Lady Gaga's most memorable looks and videos, including Bad Romance, as well as directing the stunning Gaga's Workshop Barney's windows for her New York charity project in 2011.
Okunoren, the brothers well recognised brand, has since set high standards on the direction menswear should take by providing supreme quality in presentation and product. Over 12 years later, the brand continues to hold the number 1 spot as the top menswear brand in Africa with a clientele base of celebrities and business magnates.
The following collections - some for women, some for men, some for both - are extreme examples of how you can introduce a bit of colour into your outfits this season. If you absolutely will not be parted from your darker styles, why not try wearing them with a pair of amazing, colourful kicks like these Mary Katrantzou x adidas Originals designs?
Paul Weller cuts a lithe figure in a black crew neck sweater and dove grey slacks that ride a couple of inches off the ground. His round-toed calfskin Chelsea boots gleam under the lights. A flashgun snaps at his every move as his gimlet eye rakes the clothes rack that lines the far wall of the West End showroom.
Throughout our creative process (which was also supported by Philips, Samsung and Snow Queen Vodka), we've always made the conscious decision to partner with rebels and pioneers; for example every model cast was (and will always be) chosen on account of their personality, creative attributes and character - as opposed to solely their appearance.