Enter Project Wild Thing, which was launched last September. How successful is nature as a brand? 'Nobody really knows', David says. For someone who is taking on the immense task of marketing nature to children, he is a remarkably humble man. 'I'm not saying it's changing their lives,' he tells me, 'but it's making them question.'
Just as it is cruel to deprive the elderly of food or medication, it is cruel to accept the current state of social isolation. We could ask why these lonely people's families are not more involved or go down the Chinese government route of 'forcing' people to visit their elderly parents but the reality is that people are naturally occupied with making a living and raising their own young.
Does travel broaden the mind? Yes. Of course it does. However each time I've returned from my travels, it feels as though I've returned to a somewhat dull existence. The mundaneness of routine abounds. Work, gym, household chores, paying bills. Most people are content with that. Or they at best don't question it.
As we struggle to absorb shocking incidents like the recent train crash in Galicia, along with sympathy for the grieving families our thoughts also turn to the survivors. And psychologists who specialise in helping people recover from incidents like this know that while some of the surviving passengers will eventually get over their shock and trauma, sadly others will be unable to do so.
Stephen Fry is in the news today after he talks in an interview about a suicide attempt last year. He said: "Now, you may say, how can anyone who has got it all be so stupid as to want to end it all? That's the point, there is no 'why?', it's not the right question. There's no reason." So, how can you start the conversation if you are worried about someone?
Mind, together with the charities National Autistic Society and Rethink Mental Illness, took the decision to intervene in a legal case involving two people with mental health problems who felt that the WCA didn't take sufficient account of their needs. We thought it was vital to intervene to communicate the experiences of the thousands of people who get in touch with us and help the court come to the right conclusion.
Right now, one in six workers is dealing with a mental health problem such as anxiety, depression or stress. This can stop people performing at their best. Too often, employees are scared to tell their manager about a mental health problem and managers are unsure how best to support staff when they do.
Britain is home to a load of sad, lonely singletons if recent headlines are anything to go by. Since a UK study has revealed that 16% of Brits now live alone compared to 9% in 1978, mental health charity Mind have expressed their concerns over the state of mind of people living alone. However what they have failed to address is that for many of these people, living alone is a choice.