Knowing how my own mother felt, one of the worst products of suffering from depression or addiction is dealing with the social stigma attached to it. Embarrassment, shame and humiliation are some of the shattering emotions our society has smeared on a very real problem. Who deemed it so, that a person suffering from depression should be less deserving of recognition and compassion?
His daughter had to leave social media after abuse from trolls, who may have even possibly sent her images of her father's autopsy (and then threatened to print it out to use as toilet paper). His wife has been subjected to whispers and speculation as to why she may not have spent the night in the same room as her husband...
In the beginning things were fine, we lived in tribes with family members. We all shared the same genes so we trusted and protected each other. The bad news about this is the bit about all being related which caused infinite mutations; some of our cousins had more fingers than needed, others had their feet growing backwards.
Enter Project Wild Thing, which was launched last September. How successful is nature as a brand? 'Nobody really knows', David says. For someone who is taking on the immense task of marketing nature to children, he is a remarkably humble man. 'I'm not saying it's changing their lives,' he tells me, 'but it's making them question.'
Just as it is cruel to deprive the elderly of food or medication, it is cruel to accept the current state of social isolation. We could ask why these lonely people's families are not more involved or go down the Chinese government route of 'forcing' people to visit their elderly parents but the reality is that people are naturally occupied with making a living and raising their own young.
Does travel broaden the mind? Yes. Of course it does. However each time I've returned from my travels, it feels as though I've returned to a somewhat dull existence. The mundaneness of routine abounds. Work, gym, household chores, paying bills. Most people are content with that. Or they at best don't question it.
As we struggle to absorb shocking incidents like the recent train crash in Galicia, along with sympathy for the grieving families our thoughts also turn to the survivors. And psychologists who specialise in helping people recover from incidents like this know that while some of the surviving passengers will eventually get over their shock and trauma, sadly others will be unable to do so.