Amongst the sleekest handsets and most technical toothbrush you've ever seen, there were also some real initiatives to put technology to good use at this year's Mobile World Congress (MWC) in Barcelona: increasing accessibility, aiding healthcare and supporting the developing world. As the conference hall doors close behind me for the final time, I begin to digest the impact of this year's theme - 'What's next'.
Collaboration is and will continue to be vital to unlocking the health challenges facing our world today and technological innovation needs to serve frontline health workers, not the other way round. If we combine the capacity of mobile with deep understanding of the real needs of frontline health workers and the systems within which they work, a powerful force for change can be created.
The global banking and financial services industry is facing unprecedented, historic challenges. With customer and regulatory demands soaring while revenues plateau, financial services enterprises (FSEs) cannot simply tinker with existing processes for incremental boosts in revenue or small cost reductions.
To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.