UK Mobile

Understanding The Mobile-Only Consumer

Jason Mander | Posted 10.01.2017 | UK Tech
Jason Mander

It's the Mobile-Only audience which has long presented researchers and marketers with more of a challenge. Many online surveying, advertising and marketing processes were developed with PCs and laptops in mind, but replicating this for mobiles is pretty complex

'Tis The Season To Be Sorry

Mike Foreman | Posted 23.12.2016 | UK Tech
Mike Foreman

For example too many employees, temporary or otherwise, think nothing of exchanging sensitive database information with colleagues via mobile messaging accounts, uploading the data to personal devices, sharing passwords and so on.

How The Next Generation Is Shaping Digital In Its Own Image

Alex Comyn | Posted 16.12.2016 | UK Tech
Alex Comyn

Today's 'digital natives' are one of the first generations to have grown up in a world where every aspect of their communication, entertainment, social activity, private and school lives are entwined with technology. Five years ago we set out on a unique study, following a group of 10-15 year olds on an up close and personal journey through their digital lives.

Smarterphones - Looking Beyond Just Apps

Scott Curtis | Posted 14.12.2016 | UK Tech
Scott Curtis

Recently, we undertook research looking at the mobile app habits of UK consumers. Overall the results showed that we're a fickle bunch. We have favourite apps and we like to stick with them. Getting into this list is tough, but that doesn't stop us flirting with alternatives..

Today's 'Swipe Left. Swipe Right' Workplace Culture Shift

Russell Acton | Posted 09.12.2016 | UK Tech
Russell Acton

Because mobile-first workers are now used to the 'Swipe left. Swipe right' ease of consumer life, their frustration and irritation with the tools they are expected to use is on the rise. Why would an employee be okay with having to log in and spend thirty minutes filling out expenses, approving a purchase order, or logging a field service visit when they can order a pizza with three thumb clicks?

Discovering Flavours Of The U.K - New Malden

Monica Stott | Posted 08.12.2016 | UK Lifestyle
Monica Stott

The final stop exploring and photographing cultural cuisine across the UK finds me in New Malden. This quiet suburb in South West London is at the cen...

Just Another Manic Monday: As December Descends, Christmas Shoppers Get Online Early In The Week

Jon Lord | Posted 08.12.2016 | UK Tech
Jon Lord

But in the UK, it's not just high profile dates like Black Friday and Cyber Monday that are driving sales in the run up to Christmas: last year, Mondays proved the busiest online shopping days of the week (post-Cyber Monday) ahead of Christmas Day. After all, who doesn't fancy a touch of festive retail therapy to brighten up a dreary Monday morning?

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

The Evolution Of The Revolution: How Mobile Is Changing Consumer Habits

Marta Krupinska | Posted 21.11.2016 | UK Tech
Marta Krupinska

Have a think about the last time you looked at your phone? How many times have you used it in the last hour, or day? Nottingham Trent University found we look at our phones about 85 times a day. What did you last use your phone for? To make a call? Probably not.

My Ever Changing Moods: The Shifting State Of The Digital Self

James Deeley | Posted 18.11.2016 | UK Tech
James Deeley

We face a world of ever expanding interfaces, channels and services, one where curating and choice will be increasingly informed by digital 'friends' and guides, Artificial intelligence or virtual assistants. We'll need these to navigate the vastness of choice, keep us safe, and, in time, extend and grow our Digital Self.

AR And VR: Will They Stay, Or Will They Go?

Jason Mander | Posted 10.11.2016 | UK Tech
Jason Mander

It's not hard to see why new Virtual and Augmented Reality technologies could shake up everything from marketing and gaming to commerce and education. But while one offers a closed and fully immersive experience and the other is open and only partly immersive, does either have a chance of moving beyond the hype to enter the mainstream?

How To Overcome The Challenges Of Mobile Payment Adoption

Ben Dickson | Posted 07.11.2016 | UK Tech
Ben Dickson

The implementation of mobile payment into applications should be streamlined as well and developers should not be required to reinvent the wheel. Robles' team of developers is working on a set of APIs and user interface components that can be easily understood and plugged into banking and financial applications.

Discovering Flavours Of The U.K. - York

Monica Stott | Posted 07.11.2016 | UK Lifestyle
Monica Stott

There's a thriving Nepalese community in York as a result of Gurkhas serving in the British military. Just over 200 years ago during the Anglo-Nepalese War, British officers were so impressed by the skill and bravery of the Nepalese Gurkha soldiers that they recruited them into the East India Company. Gurkhas have served with the British army ever since.

Making Us Jump Through Hoops To Get Cheaper Broadband, Mobile & TV Has Gone On Long Enough

Richard Neudegg | Posted 04.11.2016 | UK Tech
Richard Neudegg

Why, in the digital age, are we still having to cancel via telephone and why are we, as customers, being made to do all the legwork? How is it fair that providers are given the opportunity to make us jump through hoops if we want to exercise our right to leave, especially if we're really unhappy with their service?

Do You Suffer From FOMO?

Zeyna Sanjania | Posted 31.10.2016 | UK Lifestyle
Zeyna Sanjania

Watching my Snapchat feed, the green monster inside me began to make an appearance as I saw, what seemed like, EVERYONE at a much coveted event. I tapped through short clips of customised cupcakes, gorgeous selfies and perfect poses. Damn it, why wasn't I invited? Everyone looks like they are having SO much fun. All those smiles prove it right?

The Rise Of The Social Shopper

Jon Lord | Posted 17.10.2017 | UK Tech
Jon Lord

We don't need to look too hard to uncover some of the motivation between these frequent m-shopping trips. Social media feeds are awash with inspirational images and every product imaginable. This means that every day, shoppers are flicking through catalogues-worth of products, styled and validated by their friends as well as an army of digital influencers that comprise their online network.

Four Of The Most Valuable Lessons I Learned While Building A Business

James Connelly | Posted 04.10.2017 | UK
James Connelly

From an early age, I knew I'd have my own business. I just wasn't sure what it would be. Traditional schooling wasn't for me. At the time, I just couldn't see the value in learning things that had no place in the real world. The area of a trapezoid? Ask the architect, not me.

Social Influencers Continue To Jump On The Brand-Wagon

Jason Mander | Posted 22.09.2017 | UK Tech
Jason Mander

The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.

Considering The Ethics Of Our Investments

Tamara Sword | Posted 23.08.2017 | UK Tech
Tamara Sword

Collectively we would wring our hands, but for the mobiles in our hands. How to reach out and touch more than glass. How to change what seems through the indifferent screen to be immutable, an endless cycle of meaningless horror.

Want to Build a Pokémon GO Empire? Here's What You Need to Know

Gary Newe | Posted 29.07.2017 | UK Tech
Gary Newe

But as we have seen over the last few weeks, a surge in popularity can leave a company more likely to be exposed to vulnerabilities. Here, we take a look at some of the challenges faced by Niantic Labs and Nintendo and what we can learn from them

Snapchat May Be Getting Older, But Is It a Bad Thing?

Jason Mander | Posted 19.07.2017 | UK Tech
Jason Mander

For a long time now, the name Snapchat has been synonymous with teens and young users. It's been the cool kid on the social networking block - the one that has been enjoying consistently strong growth among 16-24s and the one that, having rejected Facebook's bid some years ago, has remained the biggest thorn in Mark Zuckerberg's side.

A Rare Pokemon Sighting Made This Happen In New York's Central Park

The Huffington Post | Louise Ridley | Posted 16.07.2016 | UK

Thousands of people have been filmed descending on New York’s Central Park to catch a rare Pokemon on Pokemon Go. Crowds involved in the mobile gami...

Why You Should Care About Pokemon Go Even If You Are Not a Player

Anastasia Dedyukhina | Posted 13.07.2017 | UK Parents
Anastasia Dedyukhina

Augmented reality is here, and is already having a strong impact on everyone's lives, including those who never played a video game in their lives and never heard about augmented reality...

Loose Talk Could Cost Livelihoods

Mike Foreman | Posted 28.06.2017 | UK Tech
Mike Foreman

Office culture is changing rapidly. Many companies now allow employees to use group messaging apps like iMessage or WhatsApp to talk to one another. It's a new and largely unregulated medium. The odds are that it's just a matter of time before careless employee chat habits leave companies open to cyber attack, costing them their jobs and possibly their bosses' jobs too.

Will Second Screening Have an Impact on the Way We Consume and Interact With Live Sports?

Jason Mander | Posted 21.06.2017 | UK Tech
Jason Mander

With the Euros now in full swing, there's little doubt that the digital landscape across Europe has changed significantly since the tournament's last outing in Poland and the Ukraine back in 2012.