Mr Kipling

British 'Power Brands' Help Premier Foods

Charlie Thomas | Posted 23.10.2012 | UK

Underlying sales for the three months to 30 September 2012 at Premier Foods increased by 2.0%, thanks to the continued strong performance of its 'Powe...

Fictional Characters in Food Advertising: They're Grrrrrrreat!

Crispin Reed | Posted 16.11.2012 | UK
Crispin Reed

As Ronald McDonald reclaims his crown as McDonald's brand ambassador, is this another indication that fictional characters are the key to success for food advertising? Although they can be corny, many fictional characters in food adverts occupy a firm position in the national consciousness.

Debt-Laden Premier Foods, Owner Of Hovis And Mr Kipling, To Cut 600 Jobs

PA | Posted 17.01.2012 | UK

Mr Kipling and Hovis firm Premier Foods warned that it is to cut 600 jobs - 5% of its workforce - in a bid to save £40 million by next year. The d...