Mr Kipling

Because Nothing Is Sacred Any More, The Price Of Freddos Is Rising

The Huffington Post | Sarah Harris1 | Posted 13.01.2017 | UK

We could handle Mr Kipling cakes. We could just about handle Marmite. But now there’s a price rise that might just finally push Britons over the edg...

Now Mr Kipling Cakes Could Become More Expensive Thanks To Brexit

The Huffington Post | Kathryn Snowdon | Posted 10.01.2017 | UK

Mr Kipling cakes could become the next British beloved food item to increase in price due to the Brexit vote. Premier Foods, which supplies British br...

British 'Power Brands' Help Premier Foods

Charlie Thomas | Posted 23.10.2012 | UK

Underlying sales for the three months to 30 September 2012 at Premier Foods increased by 2.0%, thanks to the continued strong performance of its 'Powe...

Fictional Characters in Food Advertising: They're Grrrrrrreat!

Crispin Reed | Posted 16.11.2012 | UK
Crispin Reed

As Ronald McDonald reclaims his crown as McDonald's brand ambassador, is this another indication that fictional characters are the key to success for food advertising? Although they can be corny, many fictional characters in food adverts occupy a firm position in the national consciousness.

Debt-Laden Premier Foods, Owner Of Hovis And Mr Kipling, To Cut 600 Jobs

PA | Posted 17.01.2012 | UK

Mr Kipling and Hovis firm Premier Foods warned that it is to cut 600 jobs - 5% of its workforce - in a bid to save £40 million by next year. The d...